诗酒风华逢山海，风起齐鲁浸酒香。12月10日，"诗酒鲁韵 陈年礼宴"陈年贵州茅台酒文化鉴赏会在青 岛举行。知名文化学者、企业家代表、资深茅友及媒体嘉宾齐聚黄海之滨，共赴一场以诗酒为媒、以礼 宴为韵的文化盛宴，在时光陈酿与人文积淀的交融中，深度体验茅台与齐鲁文化的共鸣与对话。 动现场 茅台集团党委委员、副总经理刘世仲从三个角度解读了茅台文化与齐鲁大地的礼乐文化交融共通之处。 一是诗酒相生，品齐鲁风雅的精神气度。从孔子"饮酒无量，不及乱"的礼序智慧，到辛弃疾"醉里挑灯 看剑"的豪迈诗情，再到李清照"酒意诗情谁与共"的婉约心境，齐鲁大地始终是诗酒文化的交汇之地。 陈年贵州茅台酒恰如一首精心雕琢的史诗，与山东的文脉在杯中相映生辉。二是匠心传承、岁月沉淀的 极致追求。茅台以"质量是生命之魂"为精神信仰，循着二十四节气的节律展开生产，以岁月柔化酒液的 棱角，最终才形成独特的风味，让每一滴陈酿都成为匠心与品质的鲜活注脚，包含着岁月交织的绵长诗 意。三是礼宴相合、情谊交融的时代温度。陈年茅台不仅是时光的载体，更是情感的纽带。在"酒逢知 己饮"的欢聚中深化友谊，在"礼尚往来"的交往中传递情谊，在"宴饮之乐"的氛围中升华情感。 ...

Core Viewpoint - The Chinese liquor industry, particularly Baijiu, is accelerating its international expansion as domestic market conditions become challenging, with major companies like Kweichow Moutai and Wuliangye actively seeking growth opportunities abroad [1][2]. Industry Overview - In 2024, the production of Baijiu in China saw a decline of 1.8%, with major listed companies reporting weak performance [1]. - The total export value of Chinese Baijiu reached $970 million in 2024, marking a 20.4% increase, while the export volume was 16,400 liters, up 6.3% [3]. - Kweichow Moutai alone accounted for over 70% of the Baijiu export market, with overseas revenue reaching approximately $7.02 billion, a 19.27% increase year-on-year [3]. Company Strategies - Kweichow Moutai aims to become an international company by 2035, while Wuliangye has prioritized international markets as a key goal for the year [1]. - The company has been enhancing its product structure and optimizing its export strategy to improve sales quality in international markets [3][4]. Market Challenges - Despite the growth in exports, Baijiu's international presence remains limited, with exports only accounting for 2.4% of the global spirits trade [5]. - Cultural differences, competition from established international brands, and tariff barriers pose significant challenges for Baijiu's global expansion [6]. Long-term Vision - Kweichow Moutai has outlined a long-term strategy focusing on quality, cultural promotion, and sustainable practices to enhance its international brand influence [7][11]. - The company is actively pursuing international certifications and has achieved significant recognition in ESG ratings, which are increasingly important for global market entry [8][12]. Sustainability Efforts - Kweichow Moutai has implemented comprehensive sustainability measures, including carbon footprint reduction and resource recycling initiatives, aiming for a 20% reduction in carbon emissions by 2030 [13][14]. - The company is also working with suppliers to promote green practices and certifications, contributing to a sustainable supply chain [14].