Core Viewpoint - The July 2025 "Pickup First Influence Index" shows a significant decline in overall scores for pickup brands, indicating a competitive landscape where mid-tier brands are increasingly vying for consumer attention during the traditional sales off-season [1][4][18]. Ranking Summary - The top ten pickup brands in July 2025 are Changan, Great Wall, Zhengzhou Nissan, Radar, Jianghuai, Ford, Jiangxi Isuzu, JMC, Foton, and SAIC Maxus, with a total score of 1432, reflecting a month-on-month decline of 13.00% and a year-on-year decline of 0.14% [1][3]. - Changan and Great Wall maintain their positions at the top, but their scores have noticeably decreased, while the competition among mid-tier brands has intensified, with small score differences indicating potential volatility in rankings [4][18]. Performance and Marketing Activities - In July, no new models were launched, but brands focused on showcasing product performance through various marketing activities, emphasizing technical capabilities and real-world testing [7][9]. - Zhengzhou Nissan launched a new off-road technology brand "ZNA LAB," highlighting its advanced performance features, including a hybrid system capable of 800 Nm torque and 320 kW power output [7]. - Radar's EM-P pickup completed a significant challenge at Mount Everest, demonstrating its capabilities in extreme conditions and setting a benchmark for electric pickups [9]. - Jiangling's off-road version of the pickup was showcased at the Azerbaijan Energy Week, enhancing brand recognition in international markets [11]. Social Responsibility and Community Engagement - Pickup brands are increasingly integrating social responsibility into their marketing strategies, with several brands actively participating in disaster relief efforts during heavy rainfall in July [13][17]. - Changan sponsored the 2025 Hulunbuir Chenqi One-Year Horse Endurance Race, successfully merging product promotion with local cultural events [15]. - Great Wall donated 5 million yuan for flood relief efforts, while other brands like Zhengzhou Nissan and Jianghuai also engaged in community support initiatives [17]. Market Outlook - Despite the off-season, the pickup market shows resilience, with brands expected to ramp up marketing efforts as the traditional sales peak approaches [18].

Group 1 - The core viewpoint is that the new energy pickup truck market is rapidly growing, with a significant increase in sales driven by plug-in hybrid technology [1][3] - In the first quarter of this year, the sales of new energy pickup trucks in China increased by 180% year-on-year, with March sales up by 220% [1] - The trend indicates that plug-in hybrid pickup trucks are expected to replace 30% of the fuel pickup market share in the next three years [1] Group 2 - The introduction of plug-in hybrid pickup trucks is closely related to upcoming regulatory requirements, which will impose a 10% reduction in fuel consumption for pickups starting January 1, 2026 [3] - The demand for plug-in hybrid technology is driven by the practical usage scenarios of pickup trucks, which need to be versatile in terms of load capacity and maintenance convenience [4] - Companies are developing plug-in hybrid pickups to meet specific market needs, with examples including the launch of various models at the Shanghai Auto Show [1][4] Group 3 - The market for new energy pickups is also influenced by the integration of technology, such as the development of smart platforms for drones and energy management [4] - In March, the sales volume of Geely Radar's new energy pickup exceeded 1,228 units, marking a 122.5% month-on-month increase and a 280.2% year-on-year increase, achieving a 63.2% market share [4] - Geely Radar plans to invest 5 billion yuan in R&D for "super electric hybrid technology" and aims to launch a hybrid pickup with L4-level autonomous driving by 2026 [6]