Core Insights - The World Beer Cup recently awarded Tsingtao Brewery's 0.0% non-alcoholic white beer the gold medal in the classic non-alcoholic ale/lager category, highlighting the growing focus on the non-alcoholic beer segment within the industry [1][12][21] Industry Trends - The non-alcoholic beer category is rapidly gaining popularity, driven by consumer demand for healthier options, similar to the trend seen with "0 sugar, 0 fat, 0 calories" beverages [3][12] - Major beer companies, including Tsingtao, Budweiser, and Heineken, are increasingly investing in non-alcoholic beer products, indicating a significant shift in market strategy [11][12] - The global market for non-alcoholic and low-alcohol beer has surpassed $13 billion in 2023, with projections suggesting that the share of non-alcoholic beer in the overall alcohol market could reach nearly 4% by 2027 [7][12] Consumer Behavior - Over 60% of consumers are pursuing moderate beer consumption, which is driving the expansion of the non-alcoholic beer market [14] - Non-alcoholic beer is becoming a lifestyle choice among younger consumers, who seek the taste and social experience of beer without the effects of alcohol [16][18] - The sales of non-alcoholic beer are growing significantly, with online platforms reporting over a fourfold increase in sales in the first half of 2024 compared to the previous year [19] Product Development - Tsingtao Brewery has been at the forefront of non-alcoholic beer innovation, having launched the first non-alcoholic beer flavor beverage in China in 2012 and developing a range of products to meet diverse consumer tastes [12][20] - The company has achieved breakthroughs in various technologies related to non-alcoholic beer production, enhancing flavor while maintaining low alcohol content [20][21] Market Outlook - The non-alcoholic beer segment is expected to continue its growth trajectory, supported by technological advancements and changing consumer preferences towards healthier options [20][21] - The increasing recognition of non-alcoholic beer as a viable alternative in social settings is likely to expand its consumer base and market presence [18][21]

Investment Rating - The industry rating is maintained as "Positive" [6] Core Views - The current value of domestic demand is highlighted, with a focus on companies with strong financial reports and sustained fundamental momentum. New consumption trends favor snacks, while traditional consumption is recommended for companies showing signs of recovery [1][18] - The white liquor sector is expected to transition in 2025, with attention on leading companies that demonstrate good performance or effective reforms. The report emphasizes the importance of focusing on industry leaders during this phase [1][13] - Short-term investment opportunities in the consumer goods sector are driven by the snack category and new products launched in membership stores. Recommendations include companies like Salted Fish Pudding, Gan Yuan Food, and You Friend Food [1][18] Summary by Sections White Liquor Sector - The white liquor sector is currently at a low point, with the first quarter possibly being the lowest for the year. The report continues to recommend companies with strong brand momentum and reasonable growth targets [2][13] - The report identifies two main lines of investment: "sustained momentum" and "low base recovery." High-end liquor recommendations include Guizhou Moutai and Wuliangye, while mid-range and regional liquor recommendations include Gu Qingong and Shanxi Fenjiu [2][13] - The white liquor sector is expected to benefit from policy stabilization and real estate recovery, potentially leading to a structural bull market [2][13] Consumer Goods Sector - The consumer goods sector is experiencing a rebound, with a focus on snack companies benefiting from category dividends and new channels like membership supermarkets. Recommendations include leading companies such as Yili, Wanchen Group, and Qingdao Beer [2][18] - The report highlights the importance of seasonal stocking in beer and beverage sectors, as well as the retail transformation and cost cycle providing investment opportunities [1][18] Market Performance - From May 6 to May 9, the CSI 300 index rose by 2.00%, with other food sectors increasing by 3.37% and the white liquor sector by 2.38%. Notable performers in the white liquor sector included Huazhi Wine and Huangtai Wine [3][25] - The report notes that the white liquor sector's performance remains stable, with specific companies showing significant gains [4][25] Company Updates - Guizhou Moutai has undergone management changes, with Zhang Yixing becoming the brand ambassador for Moutai Culture and Tourism Company [5][7] - Wuliangye is implementing refined market strategies, with positive sales performance in various scenarios and a focus on maintaining brand position [8][9] - Jinshiyuan has optimized its organizational structure to enhance management efficiency and market presence [10][11]