Financial Performance - In Q1 2025, the company reported a net profit of 10.02 million RMB, a decrease of 58.56% year-on-year, despite a revenue increase of 21.28% to 1.00159 billion RMB [2][3] - For the full year 2024, the company achieved a revenue of 1.153 billion RMB, a growth of 19.2%, and a net profit of 90.54 million RMB, up 73.8% from the previous year [7] Business Segments - The brand incubation business generated 307 million RMB in revenue in 2024, marking a significant growth of 126.5%, primarily driven by the Cumlaude Lab and Zuccari projects [4][6] - The e-commerce operation business achieved a revenue of 565 million RMB in 2024, reflecting a stable growth of 16.2%, with contributions from outdoor sports and trendy toy categories [3][10] Marketing and Sales Strategies - Sales expenses increased by 51.62% in Q1 2025, totaling 80.8 million RMB, mainly due to marketing investments in brand incubation projects [3][11] - The company expanded its live streaming operations, with over 75 live streaming rooms and a team of more than 450 personnel, resulting in a 121.52% revenue growth in live streaming services in 2024 [5][10] Technology and Innovation - The company is integrating AI technology into its operations, developing the "Qingling" AI system to enhance customer service, design, and marketing processes [4][5] - The proprietary IT systems, including Qingmu OMS and CRM, are aimed at improving operational efficiency and data management [9][12] Future Outlook - The company plans to continue investing in e-commerce operations and brand incubation, particularly in the health consumer goods sector, through partnerships and acquisitions [8][10] - The overall e-commerce market in China is expected to grow, supported by a large mobile internet user base and increasing online shopping penetration [11][12]