本报讯（王文华）由山西省文化和旅游厅主办的"游购乡村 晋享中国年"活动近日在高平启动。活动通 过好物展示与沉浸式体验，为市民游客打造了一场集观赏、娱乐、消费于一体的新春文旅盛宴。 （来源：中国旅游报） 转自：中国旅游报 活动现场，市民游客跟着面塑传承人捏制生肖马造型，向剪纸传承人学习剪窗花，了解传统年俗。晋南 威风锣鼓、高平板书等非遗表演轮番登场，尽显三晋文化魅力。云丘山等景区代表纷纷展示康养产品， 介绍新春年俗活动，并推出优惠套票，为市民游客假期出行提供多元选择。 据介绍，此次活动依托喜镇苏庄的乡村文化空间，将物产展销、文化体验、旅游推介和年俗庆典有机结 合，旨在进一步推进乡村旅游提质增效。活动通过"白+黑"模式，延长体验时段，白天以展销、互动体 验为主，夜间可赏灯会、品高平特色美食，从视觉、听觉、嗅觉、味觉、触觉等多维度为市民游客带来 丰富体验。 活动主场地设在喜镇苏庄广场。现场，明清古建错落有致，大红灯笼高悬，处处是浓浓的年味。乡村文 创、非遗手工、特产美食、旅游产品等主题展区汇聚了山西省各地市的千余款乡村好物，吸引众多市民 游客驻足选购。 ...

Core Viewpoint - The establishment of "Silver Village" in Danzhai County, Guizhou, has successfully integrated over 30 intangible cultural heritage (ICH) projects, enhancing local tourism and cultural industries, and demonstrating the potential of financial support in driving regional development [1][2]. Group 1: Development of "Silver Village" - "Silver Village" was created to gather and develop scattered ICH projects, aiming to transform cultural resources into a distinctive industry [1]. - The project received initial funding of 1 million yuan and an additional 500,000 yuan from personal savings, but faced financial challenges during construction [1]. - Agricultural Bank of China provided a loan of 4 million yuan, which alleviated funding shortages and allowed for the successful opening of "Silver Village" [1]. Group 2: Economic Impact and Financial Support - "Silver Village" now attracts 200,000 visitors annually, generating a comprehensive output value exceeding 10 million yuan [2]. - The Agricultural Bank of China has supported 48 ICH inheritors in Qiandongnan Prefecture, facilitating the creation of various ICH brands and tourism routes [2]. - The bank is focused on optimizing financial resource allocation to support regional characteristic industries and promote new business developments [2]. Group 3: Broader Financial Initiatives - The Agricultural Bank of China is also supporting the green industry, helping companies like Guizhou Gaofeng Shili Xiang Rice Industry Co., Ltd. to expand production and market reach [3]. - By the end of 2024, the bank aims to have a loan balance of 8.3 billion yuan for technology-based enterprises, supporting 429 companies with specialized financial products [3]. - The bank's strategy includes focusing on serving the real economy, rural revitalization, and the integration of culture and tourism [3].