春节临近，广西柳州冰鲜螺蛳粉彻底火了！多家企业日均销量达数万包。这一新品如何撬动食客味蕾， 成为消费新宠？ 图为员工 打包冰鲜螺蛳粉订单。林馨 摄 冰鲜螺蛳粉春节热销 多家柳州螺蛳粉企业新推出的冰鲜螺蛳粉持续热销，日均销量达数万包，成为今年新春消费市场的一抹 亮色。"前几天，在董宇辉的直播间，十分钟不到就卖了50万袋冰鲜螺蛳粉。"广西美吉食品科技有限责 任公司董事长莫勤吉表示，连日来冰鲜螺蛳粉销量上涨。 "技术突破是还原这碗粉的关键。"莫勤吉表示，团队经过1年研发才解决了冰鲜螺蛳粉制作、包装、运 输等不同环节遇到的难题。"我们通过工艺调整与高压灭菌相结合，在保持食材'鲜'度的同时，也确保 了产品在物流过程中的稳定性。" 图为冰鲜 图为极速 冷冻锁住原味的柳州螺蛳粉汤底。林馨 摄 广西沪桂食品集团有限公司也嗅准这一商机，在原有的预包装螺蛳粉生产线上新拓展冰鲜螺蛳粉品类。 走进生产车间内，工人们将新鲜出炉的汤底、米粉与配菜分装打包后，立即送入零下18摄氏度的急冻库 冷冻锁鲜。 该公司副总经理杨直透露，冰鲜螺蛳粉自上市以来销量已突破200万袋，复购率超过20%，表现优于传 统袋装产品。"尤其在北上广等一线城市，消费 ...

中新社广西柳州2月8日电 题：柳州创新冰鲜螺蛳粉热销 撬动百亿产业"长红" 作者 林馨 春节临近，广西柳州多家螺蛳粉企业新推出的冰鲜螺蛳粉持续热销，日均销量均达数万包。为满足食客 对柳州螺蛳粉实体店风味的追求，冰鲜螺蛳粉通过技术还原，借力"即时零售＋冰鲜运输"，让"鲜"味传 递到中国各地。 嗅准这一"鲜机"的广西美吉食品科技有限责任公司(下称"美吉")，正把柳州街头的螺蛳粉店"搬"进中央 厨房。工人挥动长铲在锅中翻炒酸笋，浓郁的香气瞬间弥漫。另一产线上，筒骨与螺蛳在锅中翻滚，熬 出浓郁醇厚的汤底。柳州实体店的螺蛳粉"灵魂"正被工业化还原。 广西柳州市一螺蛳粉企业工人在炒制被誉为螺蛳粉"灵魂"的配菜酸笋，使冰鲜螺蛳粉还原当地风味。林 馨 摄 "以前大家是想吃一碗粉，现在是想吃好一碗粉。"美吉董事长莫勤吉这样形容柳州螺蛳粉消费市场的升 级。为最大限度保留街头实体店现煮口感，冰鲜螺蛳粉从米粉到配料的制作都与预包装螺蛳粉不同。莫 勤吉介绍："粉要用半干米粉、酸笋要炒出香气、豆角也要保持脆口。" 上新拓展冰鲜螺蛳粉品类的，还有广西沪桂食品集团有限公司。该公司生产车间内，工人们将新鲜出炉 的汤底、米粉与配菜分装打包后，立 ...

Core Viewpoint - The integration of "industry + tourism" is rapidly emerging, breaking traditional industry boundaries and enriching tourism content, while providing significant support for industrial transformation and upgrading [1]. Group 1: Industrial Tourism Development - The number of recognized national industrial heritage sites has reached 264, with nearly 500 at the provincial level, and over 1.7 million industrial artifacts have been surveyed [2]. - Many companies are opening their factory doors to unlock new industrial tourism experiences, allowing visitors to engage in hands-on activities, such as making traditional food products [3]. - The "14th Five-Year Plan" suggests accelerating the construction of a manufacturing powerhouse and promoting deep integration of culture and tourism [4]. Group 2: Market Growth and Predictions - The industrial tourism sector in China is expected to maintain an annual growth rate of 18% over the next five years, with the market size projected to exceed 300 billion yuan by 2029 [5]. - Shandong's Leiling City is leveraging its industrial history and cultural heritage to develop industrial tourism, establishing several museums to enhance cultural and tourism consumption options [6]. Group 3: Government Initiatives - The Ministry of Industry and Information Technology aims to promote the protection and inheritance of industrial culture, explore effective mechanisms for the integration of culture, technology, and industry, and develop new cultural consumption scenarios [7].