个体工商户是城市经济的毛细血管，也是民生消费最直接的服务者。为让金融活水惠泽街巷的千店万铺，江西中行创新金融产品，优化服务链条，保障"双 节"供给需求，点燃经济"烟火气"。 新年新气象，消费市场涌现满满活力。作为金融服务实体经济发展的重要力量，中国银行江西省分行（以下简称"江西中行"）积极响应国家关于提振消费的 政策号召，立足区域消费市场，通过打造服务场景、强化产品创新、优化活动形式、加大授信供给等"组合拳"，全力促进元旦至春节"两节"期间生产消费火 热升温。 深耕金融场景 提升消费体验 丰富消费场景、优化消费环境，是激发消费活力的重要引擎。在新年伊始，江西中行依托节日氛围，围绕"金融惠民促消费"主题，推出系列手机银行优惠活 动。通过"商贸活动""消费有礼""信用卡还款优惠""淘宝京东购物满减"等让利措施，叠加投放多轮立减金等形式消费券，提升客户支付体验，助力释放消费 活力。 同时，江西中行将信用卡服务嵌入高频消费场景，以个性化权益设计满足差异化需求。一方面，聚焦大众出行、加油、日常购物等需求，推出"一分钱乘地 铁""中石化加油满减"及"重点商圈消费满减"等优惠活动；另一方面，针对客群特征和用卡习惯，增设专属 ...

Group 1: Tourism Development - The "川陇云端·牧凉古道" route has made 临夏州 a popular summer destination with an average temperature of 22°C, attracting tourists during high-temperature periods [1] - The 286-kilometer "Gansu's Most Beautiful Highway" connects various tourist attractions and has become a new tourism hotspot, supported by local financial institutions [2][3] - The development of the tourism corridor is transforming traditional tourism into a shared economy, benefiting more stakeholders in the tourism industry [3] Group 2: Financial Support for Tourism - Local financial institutions are innovating financial support models to aid the development of tourism demonstration zones and related industries along the tourism corridor [2] - The Agricultural Development Bank of China provided 276 million yuan in loans to support the construction of the tourism corridor, facilitating its timely operation [3] - Financial support has also been extended to local communities to develop various income-generating industries along the corridor [3] Group 3: Forest Wellness and Green Development - 和政县 has a forest coverage rate of 36.56% and is recognized as a national-level forest wellness pilot area, with significant financial backing for related projects [4] - The Agricultural Development Bank of China issued 150 million yuan in green loans to promote the "forest wellness+" industry model, integrating tourism and education [4] - Financial institutions are enhancing support for upstream and downstream enterprises related to forest wellness projects [4] Group 4: Culinary Tourism - The 八坊十三巷 area is becoming a vibrant culinary tourism spot, with local specialties attracting increasing numbers of visitors [6] - Financial institutions have provided loans to local food businesses, enabling them to expand and improve their offerings [6] - The "东乡手抓" brand is being promoted as a key driver for local economic growth, with over 500 million yuan in loans issued to support the culinary sector [7] Group 5: Future Prospects - 临夏州 is positioning itself as a new benchmark for summer tourism in Northwest China, with ongoing financial support measures to enhance tourism's economic impact [8]