Core Viewpoint - Bentley Pin Hui (Xiamen) Supply Chain Management Co., Ltd. has issued a statement regarding unauthorized low-price sales schemes using the Bentley brand name, which disrupts market order and harms the brand's reputation [1][2]. Company Overview - Bentley Pin Hui is the only official authorized operator for the Bentley brand in mainland China, responsible for brand authorization, product development, and sales promotion [1][2]. - The company was established in July 2024 with a registered capital of 1 million RMB, focusing on supply chain management services and other related activities [2]. Brand Licensing and Management - Bentley Pin Hui has been authorized to operate a range of non-automotive products under the Bentley brand, including fragrance gift boxes, diamond watches, tea sets, and Bluetooth earphones [2]. - The licensing model allows the brand owner to avoid building production lines, as partners handle product development, production, and sales, while the brand owner receives licensing fees [3]. Market Challenges - The complexity of brand licensing management leads to a high risk of counterfeiting, as seen in Bentley Pin Hui's previous actions against unauthorized sellers on e-commerce platforms [4].