深圳商报·读创客户端首席记者 董思 "爱你老己"成为年轻人自我关怀的热梗，以情绪价值为核心的"悦己消费"正深度融入日常生活。马年春 节期间，深圳这类主打情绪消费的市场持续走热，记者走访市场了解到，美甲、潮玩、香氛等相关品类 消费热度明显攀升。 春节前夕，被称作过年"变美三件套"的美甲、美睫、美发服务迎来预订高峰，多家门店接连发布春节调 价通知，美甲"春节服务费"普遍上涨30元至50元，即便加价依旧"一位难求"。 香氛消费也从小众走向大众，深圳湾万象城多家香氛品牌门店人气很旺，观夏马年春节快闪店内多款香 氛礼盒销量走高，不少女性消费者到店体验选购，为自己增添一份新年仪式感。 95后消费者苏苏的新春购物清单颇具代表性。除提前预订美甲服务外，她还入手了心仪已久的黄金饰品 与博物馆联名香氛。"往年过年总忙着给亲友挑选礼物，今年也想好好宠爱自己。" 00后小周则一口气买下IP联名DIY姓名水杯、潦草小狗新年周边包袋与挂件，还在泡泡玛特选购了新春 潮玩。"都是给自己的新年小礼物，看着就开心。" 一位长期观察深圳消费领域的业内分析师指出，过去，消费往往被看作是一种满足生活需求的手段，而 如今，消费超越了满足基本需求的层次， ...

当前，博州节日消费市场持续升温，除购置年货这样的传统消费外，美发、美甲等"美丽消费""悦己消费"持续走热，成为节前消费新亮点。各族群众以焕 然一新的面貌迎接新春佳节，消费市场活力足、氛围浓、新意多。 2月13日，记者走访博乐市各大商圈看到，不少美发店内座无虚席，烫染、修剪、造型等项目备受青睐；美甲店内技师忙碌不停，喜庆时尚的款式广受追 捧；服装店内新春服饰、新款春装琳琅满目，市民挑选热情高涨。为应对消费高峰，商户们提前备货、增派人手、延长营业时间，以充足货源和贴心服务 满足市民节日消费需求。 美甲店内亦是一派忙碌景象，红色系、香槟色等色彩，搭配闪钻装饰、国风元素等主题款式成为主流。不少市民表示，做一套精致美甲，已是过春节必不 可少的仪式感，既提升整体形象，也让节日的喜悦感与幸福感满满。 梅梅美甲美睫店负责人马小梅说："我们提前准备了上百种款式，不涨价，让大家消费得放心、安心。看到顾客满意的笑容，我们也开心。" 服装消费热度不减，博州多家服装店将喜庆服饰与简约春装同步上架，舒适、大气、有质感成为市民选购的核心关键。商家结合新春元素优化货品，还贴 心提供穿搭建议，满足市民多样化的装扮需求。 知惠·欧尼服装店负责人 ...

Core Viewpoint - The beauty industry, particularly nail services, is experiencing a significant surge in demand leading up to the Chinese New Year, with consumer interest and spending increasing dramatically during this peak season [3][10]. Group 1: Industry Trends - The demand for beauty services such as nail art, hairdressing, and eyelash extensions has seen a remarkable increase, with search volumes for these services rising over 90% in the two weeks leading up to the New Year [3]. - Nail service demand has doubled in the same period, indicating a strong consumer trend towards beauty services as part of New Year celebrations [3][8]. - The beauty industry is categorized as one of the "Four Major Consumption Categories" during the festive season, alongside home cleaning services, reflecting a cultural emphasis on celebration and aesthetics [10]. Group 2: Operational Adjustments - Beauty salons are adapting to the increased demand by modifying their operational hours and staffing, with many salons extending their hours and increasing the number of service stations by 3 to 5 per location [7][8]. - Nail technicians are experiencing a significant increase in workload, with daily customer service numbers rising from an average of 5-6 to over 10 during peak times, leading to longer working hours and higher earnings [5][7]. - The average consumption of nail polish has increased, with technicians using up to 2-3 bottles in two days compared to one bottle per week under normal circumstances [6]. Group 3: Customer Demographics and Preferences - A notable shift in customer demographics has been observed, with new customers making up 50% of the clientele, including a wide age range from children to seniors, indicating a broader appeal of beauty services [10]. - Customers are increasingly opting for more complex and expensive nail designs during the festive season, with service times extending to 2-3 hours for intricate styles [10][11]. - The trend of pre-booking appointments has intensified, with many customers reserving slots 1-2 weeks in advance, reflecting a shift in consumer behavior towards planning for beauty services [6][8]. Group 4: Revenue Growth - Beauty technicians' earnings have seen a substantial increase, with reports indicating income growth of nearly 100% compared to the previous year during the peak season [12]. - The overall transaction volume for beauty services has surged, with major cities like Shanghai, Shenzhen, and Beijing leading in consumer demand, contributing to the industry's growth [11].

【#春节前做美甲要买加油包#，#春节前多家美甲店涨价超30%#】临近春节，"美甲服务"会出现业务激 增的现象，因此春节前加收服务费基本上已经成为惯例。蓝鲸新闻记者了解到，距离春节半个多月时， 美甲店已经开启"春节价目表"，不仅需要额外增加服务费，甚至连不少"卸甲"服务也被明确取消。 不少消费者若在团购时未能及时注意详情，在到店消费时发现实际价格与预期价格有较大出入。有消费 者表示，这种加价模式有用低价引流的嫌疑，涨价正常，但应事先明确告知。有美甲店工作人员表示， 这些服务费是直接补贴给美甲师本人的，"主要是因为节前客户太多，美甲师一般都需要加班。" @蓝 鲸新闻 蓝鲸新闻记者了解到，美甲店的价格春节前基本进入"普涨"阶段，涨幅多在30%左右，部分涨幅甚至达 50%。以往"涨价"被冠以"收取服务费"之名直接收取50元左右，但今年春节前不少团购平台则推出"新 春加油包"，单个价格在50元左右，美甲店将团购套餐与加油包捆绑销售，变向"收取服务费"。 转自：贝壳财经 ...

Group 1: Digital Space Cleaning - The trend of digital decluttering is gaining popularity among young people as they prepare for the upcoming Lunar New Year, with many engaging in activities like clearing phone storage and organizing digital files [2][3][7] - A specific case highlighted is a young video editor who managed to free up 35GB of storage on her phone by deleting unnecessary files and optimizing her app settings, resulting in a noticeable improvement in phone performance [3][5][4] - The increase in online photo printing orders indicates a growing interest in physical memorabilia, with many young consumers opting to create tangible photo albums as a way to preserve memories [7][6] Group 2: Cultural Consumption - Young individuals are increasingly prioritizing cultural experiences during the New Year, with activities such as visiting art exhibitions and watching documentaries becoming popular choices [8] - The trend of "cultural New Year" reflects a shift in consumer behavior, where people seek enriching experiences rather than traditional celebrations, contributing to a vibrant cultural consumption market [8][9] Group 3: Fashion and Beauty Trends - The demand for fashion items featuring horse motifs has surged, with young consumers showing a preference for designs that symbolize good fortune and cultural significance, particularly in the lead-up to the Year of the Horse [9][10] - Beauty services, including hair and nail treatments, are experiencing increased bookings, with specific themes and designs reflecting the cultural significance of the upcoming year [9][10] - Retailers report a significant increase in sales of red and horse-themed clothing, indicating a shift in consumer preferences towards items that combine style with cultural meaning [10][11] Group 4: Overall Consumer Behavior - The overall consumer behavior during this period reflects a multifaceted approach to celebrating the New Year, emphasizing a balance between digital, cultural, and physical aspects of life [11] - The Year of the Horse is viewed as a symbol of vitality and progress, influencing consumers' desires to enhance their lives through various means, including digital organization, cultural enrichment, and personal grooming [11]

（企业回应） 近日，海底捞方面透露，伴随过年三件套"美甲、美发、美睫"热度攀升，自1月中下旬后，北京区域海 底捞门店美甲订单呈现明显上升趋势，1月26日至28日，北京80来家门店总计接待近一万五千单美甲， 同比上周同期增加700多单。 海底捞天通苑华联店的一位美甲师介绍，进入寒假后，门店日均美甲订单新增50至60单，随着春节临 近，订单量预计还会持续上涨。 ...

Core Viewpoint - The beauty service industry in Jiangsu Province is experiencing a consumption peak as the New Year approaches, prompting the Jiangsu Consumer Protection Committee to warn consumers about potential scams and encourage rational spending and verification of service providers' qualifications [1][7]. Group 1: Consumer Issues - Consumers' "beautification journey" has turned into a "troublesome journey," with disputes arising mainly from four situations: prepaid consumption disputes, service results not matching promotions, price transparency issues, and health hazards from products used [3][4]. - Prepaid consumption disputes occur when businesses lure consumers with discounts and cashback offers, only to close down shortly after and refuse refunds [3][5]. - Service results often differ significantly from what was promised, with businesses blaming individual skin or hair conditions for not rectifying or refunding the service [3][5]. - Price transparency issues arise when businesses advertise low base prices but add hidden fees during the service, violating consumer rights [5][6]. Group 2: Health and Safety Concerns - There are health risks associated with beauty services, as some businesses use unverified products and do not follow proper sanitation protocols, which can lead to skin allergies and other health issues [4][6]. - The beauty service providers have a responsibility to use qualified products and adhere to hygiene standards to protect consumers' health [6]. Group 3: Recommendations for Consumers and Businesses - The Jiangsu Consumer Protection Committee advises consumers to be rational when prepaying for services, favoring small, short-term prepaid cards over large, impulsive payments [7]. - Consumers should confirm service details in writing before proceeding and choose businesses with complete licenses and compliance with health regulations [7]. - Businesses are urged to operate with integrity, avoid false advertising, and clearly communicate service prices and standards to prevent disputes [7].

Core Insights - Changsha Shunxi'er Life Service Co., Ltd. has been established with a registered capital of 200,000 RMB [1] - The company is engaged in various business activities including daily necessities sales, nail services, internet sales, cosmetics retail, and hair accessories sales [1] - The company is also authorized to provide beauty services, subject to relevant approvals [1] Company Overview - The legal representative of the company is Huang Shuang [1] - The business scope includes general projects and licensed projects, indicating a diverse service offering [1] - The company operates under the principle of conducting business activities autonomously with the necessary licenses [1]

Core Insights - A new company named Yongzhou Lingling District Qinglan Beauty Co., Ltd. has been established, with a registered capital of 0.1 million RMB [1] - The legal representative of the company is Li Qinyi [1] - The business scope includes licensed projects for life beauty services, which require approval from relevant authorities, and general projects such as nail services, which can be conducted independently as long as they are not prohibited or restricted by laws and regulations [1]

Core Viewpoint - A new individual business named "Jinya Gongdu E-commerce Studio" has been established in Wuhan's Dongxihu District, focusing on various retail and service sectors [1] Company Summary - The legal representative of the newly established business is Zhu Jiayi [1] - The registered capital of the business is 10,000 RMB [1] - The business scope includes sales of hair accessories, jewelry, daily necessities, arts and crafts, internet sales (excluding licensed goods), gift flowers, cosmetics, and nail services [1]