Group 1 - The report emphasizes three main investment themes: new consumption, national subsidies driving demand, and the challenges posed by tariffs [1][4] - National subsidies have significantly supported domestic demand, with approximately 50% of the annual budget utilized by June 20, 2025, leading to over 1.3 trillion yuan in sales driven by the "old for new" policy [1][14] - The report highlights the strong performance of the home appliance sector during the 618 shopping festival, with total sales reaching 1.1 billion yuan, accounting for 13% of the overall e-commerce sales [20][21] Group 2 - New consumption trends are emerging, particularly in AI and robotics, with companies like Roborock, Ninebot, and Ecovacs leading the way in innovative product offerings [2][23] - The report notes a shift in the kitchen small appliance market from price competition to value competition, driven by new consumer demographics [28][33] - The performance of small household appliances is expected to rebound, with companies like Ecovacs and Roborock showing significant revenue growth in recent quarters [24][25] Group 3 - The report indicates that national subsidies are expected to continue without interruption, with additional funding batches scheduled for July and October 2025 [3][42] - The competitive landscape is intensifying, with brands like Xiaomi and Gree engaging in price wars to maintain market share, particularly in the air conditioning segment [3][47] - The report suggests that companies with strong cash flow and high dividend rates, such as Gree Electric and Midea Group, are well-positioned to benefit from the ongoing subsidy programs [4][5] Group 4 - The tariff situation poses risks and opportunities for companies engaged in overseas manufacturing, with firms like Ousheng Electric and Dechang benefiting from global supply chain restructuring [4][12] - The report highlights the importance of innovation in the small appliance sector, with AI hardware and smart home devices experiencing rapid growth [25][34] - Companies are encouraged to focus on high-end product offerings and global market expansion to mitigate the impacts of domestic competition and tariff challenges [4][50]

Investment Rating - The report maintains a strong buy rating for major companies in the home appliance sector, including Midea Group, Gree Electric, Hisense Home Appliances, and others, all receiving a "Strong Buy" recommendation [2]. Core Insights - The home appliance industry showed strong performance in Q1 2025, supported by national subsidies, booming exports to emerging markets, and increased shipments to North America. The report suggests focusing on new consumer trends domestically and leveraging tariff opportunities for exports [1][6]. - Major appliances reported impressive results, with Midea's exports growing over 30%, particularly in air conditioning and kitchen appliances. Hisense and other second-tier brands also experienced significant export growth [6]. - The report highlights the emergence of new consumer trends in small appliances, with companies like Ninebot and Roborock showing exceptional growth. The tariff situation presents a strategic opportunity for companies with high exposure to the U.S. market [6]. Industry Overview - The home appliance sector consists of 88 listed companies, with a total market capitalization of 1,846.4 billion and a circulating market value of 1,761.9 billion [3]. - The industry index has shown varied performance, with absolute performance at -1.4% over one month, but a relative performance of 14.9% over six months [5]. Company Performance - Midea Group's EPS for 2024 is projected at 5.03, increasing to 5.62 in 2025, with a PE ratio of 13.4 and a PB of 2.5 [2]. - Gree Electric is expected to see EPS rise from 5.75 in 2024 to 6.25 in 2025, with a PE of 7.4 and a PB of 1.8 [2]. - Hisense Home Appliances anticipates an EPS increase from 2.42 to 2.71, with a PE of 10.3 and a PB of 2.3 [2].