高级驾驶辅助系统(ADAS)解决方案
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战略步入“交付阶段” 大众汽车“在中国、创未来”——专访大众中国董事长兼CEO贝瑞德
Xin Hua Cai Jing· 2025-11-10 12:12
Core Insights - Volkswagen Group (China) emphasizes its commitment to the Chinese market, viewing it as a "gym" for strengthening its capabilities and competitiveness [1][6] - The company is in the "delivery phase" of its "In China, For China" strategy, focusing on launching new models and enhancing consumer experience [3][4] - Volkswagen plans to introduce 20 new energy models in China next year, with a long-term goal of 50 models by 2030, including 30 fully electric vehicles [3][4] Group 1: Strategic Focus - Volkswagen Group's global board members visited China to engage with the local market and experience new products firsthand, highlighting the importance of local insights [2][6] - The company has established its largest R&D center outside Germany in Hefei, collaborating with local partners to enhance its business model [2][4] - The "In China, For China" strategy has led to a complete business model overhaul, focusing on local development and partnerships with companies like XPeng and Horizon Robotics [2][4] Group 2: Technological Advancements - Volkswagen is developing a system-on-chip (SoC) specifically for Advanced Driver Assistance Systems (ADAS), aiming for Level 3 autonomous driving capabilities [4][5] - The China Electronic Architecture (CEA) is a key component of Volkswagen's localization strategy, developed in collaboration with XPeng [4][5] - The company plans to launch Level 2 driving assistance features by 2026 and aims for Level 3 and above by 2030, enhancing its technological edge in the market [5][6] Group 3: Market Positioning - Volkswagen aims to maintain its position as the leading international car manufacturer in China, focusing on value rather than price competition [3][5] - The company recognizes the rapid growth of the Chinese automotive market, with current sales around 24 million units expected to reach 28 million by 2030 [5][6] - Volkswagen's approach emphasizes quality and safety as primary goals, avoiding excessive price competition to ensure sustainable growth [5][6] Group 4: Local Integration and Innovation - Volkswagen's deep integration into the Chinese market has led to a significant reduction in vehicle development cycles, enhancing its global competitiveness [6][7] - The company collaborates with various local firms in battery technology, ADAS, and smart cockpit development, creating a responsive innovation ecosystem [6][7] - The "In China, For China" strategy not only supports local market commitments but also strengthens Volkswagen's global competitiveness [7][8]
战略步入“交付阶段”,大众汽车“在中国、创未来”——专访大众中国董事长兼CEO贝瑞德
Zhong Guo Jin Rong Xin Xi Wang· 2025-11-10 09:37
Core Viewpoint - Volkswagen Group (China) emphasizes its commitment to the Chinese market, viewing it as a "gym" for strengthening its capabilities and adapting to local demands [1][12]. Group 1: Strategic Focus - Volkswagen Group has established a "localization blueprint" and is in the "delivery phase" of its strategy, aiming to launch new models that enhance consumer experience [3][6]. - The company plans to introduce 20 new energy models in China next year, with a total of approximately 30 models by 2027 and around 50 by 2030, including 30 fully electric vehicles [6][8]. Group 2: Technological Development - Volkswagen is developing a system-on-chip (SoC) specifically for Advanced Driver Assistance Systems (ADAS) to advance towards Level 3 autonomous driving [7]. - The China Electronic Architecture (CEA) is a core part of Volkswagen's localization strategy, developed in collaboration with local partners like XPeng Motors [7][9]. Group 3: Market Positioning - Volkswagen aims to maintain its position as the leading international car manufacturer in China, focusing on value rather than price competition [9][12]. - The company believes that future competition will center on the "value ratio," emphasizing quality and safety over aggressive market share acquisition [9][12]. Group 4: Local Integration - Volkswagen's strategy includes deep collaboration with local companies, enhancing its ability to respond to market changes and innovate [11][12]. - The development cycle for new models in China has been reduced to 24-30 months, improving efficiency and competitiveness in both the Chinese and European markets [11].