Workflow
高纯硅
icon
Search documents
通威被迫内卷
虎嗅APP· 2025-07-16 00:05
Core Viewpoint - The photovoltaic (PV) industry is facing significant challenges due to overcapacity and intense competition, leading to a need for technological upgrades and the elimination of outdated production capacity [3][4]. Group 1: Industry Overview - The International Energy Agency (IEA) estimates that global new PV installations will reach 602 GW in 2024, while China's PV industry nominal capacity exceeds 1000 GW [3]. - The nominal capacity reported by companies often includes inflated figures, structural overcapacity due to technological iterations, and ineffective capacity that lacks cost competitiveness [3]. - The industry is experiencing a downturn, but companies like Tongwei Co., Ltd. have shown notable performance despite the challenges [4]. Group 2: Tongwei's Business Development - Tongwei entered the silicon material industry through the acquisition of Yongxiang Co. in 2015 and expanded into the PV battery business in 2016 [6]. - In 2022, Tongwei's silicon material revenue reached 61.86 billion, accounting for 56.3% of its PV business revenue, while its battery and component revenues were 41.42 billion, making up 69.3% of its total revenue [8][12]. - The company has faced backlash for its low-price bidding strategies, which have disrupted market order and led to a significant drop in component profit margins [8][10]. Group 3: Market Dynamics and Financial Performance - Tongwei's high-purity silicon sales peaked in 2022 at 24.1 million yuan per ton, with a remarkable gross profit margin of 75.1%, but fell to 4.3 million yuan per ton in 2024, resulting in a gross profit margin of only 2% [14][19]. - Despite increasing sales volumes, revenue has sharply declined due to falling prices, with 2024 projected sales of 46.76 million tons generating only 19.9 billion yuan [15][17]. - The company's market share in high-purity silicon is approximately 30%, maintaining its position as a global leader, particularly in N-type products [19][20]. Group 4: Cost Structure and Competitive Position - The cost structure of Tongwei's PV products has evolved, with raw material costs accounting for 78% of total costs in 2024, down from 90% during peak market conditions [26][27]. - Labor costs have improved significantly, with unit product labor costs dropping to 44% of 2019 levels by 2024 [27][28]. - The company's integrated business model has allowed it to maintain profitability in its battery and component segments, even when high-purity silicon prices are low [35][36]. Group 5: Strategic Implications - Tongwei's expansion into the component business has proven beneficial, increasing revenue scale and operational resilience, with battery and component revenues reaching 41.4 billion yuan in 2024 [35][36]. - The company's integrated approach contrasts with competitors like TCL Zhonghuan, which has struggled with losses, highlighting the advantages of vertical integration in a competitive market [38].