鲜啤福鹿家现打鲜啤

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蜜雪冰城,要卖啤酒了
Jing Ji Guan Cha Wang· 2025-10-07 01:52
据红星资本局,鲜啤福鹿家与蜜雪冰城、幸运咖一样,采用加盟模式扩张门店网络;产品定价也与蜜雪 冰城、幸运咖价格区间相近。除了丰富产品品类,推进加盟业务或也是本次投资的原因之一。 山西证券研报认为,蜜雪集团未来三大增长点分别为蜜雪冰城国内市场加密、幸运咖加盟发力、东南亚 市场持续扩张。 截至2025年6月30日,蜜雪集团全球门店数超过53000家,国内门店数48281家。 2025年上半年,蜜雪集团录得收入148.7亿元,同比增加39.3%;其中商品和设备销售收入144.9亿元, 同比增加39.6%;加盟和相关服务的收入3.8亿元,同比增加29.8%。毛利率方面,2025年上半年,商品 和设备销售毛利率为30.3%,加盟和相关服务的毛利率为82.7%。 公告显示,福鹿家旗下有现打鲜啤品牌"鲜啤福鹿家",主营每500ml杯装单价6—10元的现打鲜啤产品, 截至2025年8月31日,已布局约1200家门店,覆盖全国28个省区市。 值得注意的是,此次交易因关联属性备受关注:鲜啤福鹿家实际控制人为田海霞,而田海霞是蜜雪冰城 创始人张洪超的配偶,构成蜜雪集团 "关联人士"。交易定价参考第三方评估结果,鲜啤福鹿家截至 202 ...
蜜雪集团收购鲜啤福鹿家,布局现打鲜啤赛道
36氪未来消费· 2025-10-03 02:18
Core Viewpoint - The article discusses the strategic acquisition of Fresh Beer Fulu Family by Mixue Group, emphasizing the expansion of its "high-quality and affordable" product portfolio and the potential for business synergy and growth in the fresh beer market [4][5][6]. Group 1: Acquisition Details - On October 1, Mixue Group announced an investment of 286 million yuan in Fresh Beer Fulu Family, acquiring a 51% stake, along with an additional 2% from an independent third party, resulting in a total ownership of 53% [4][5]. - Fresh Beer Fulu Family, founded in 2021, specializes in fresh beer products and has rapidly expanded to approximately 1,200 stores across 28 provinces in China by August 2025 [9][10]. Group 2: Market Position and Strategy - The acquisition aligns with Mixue Group's commitment to "high-quality and affordable" products, as Fresh Beer Fulu Family offers fresh beer at a competitive price of approximately 6 to 10 yuan per 500 ml [8]. - The fresh beer market in China is identified as a blue ocean opportunity, with significant growth potential due to low per capita consumption compared to Western markets [11]. Group 3: Financial Assessment - An independent valuation of Fresh Beer Fulu Family estimated its total equity value between 245 million and 277 million yuan, ensuring the fairness of the investment price [17]. - Fresh Beer Fulu Family reported a pre-tax net profit of 1.07 million yuan for 2024, indicating a turnaround from previous losses and improved operational efficiency [18]. Group 4: Synergy and Supply Chain - Mixue Group's extensive supply chain capabilities, developed over 20 years, are expected to enhance Fresh Beer Fulu Family's operations, including procurement, production, and logistics [19][20]. - The integration of Mixue Group's resources is anticipated to strengthen Fresh Beer Fulu Family's market position and operational quality, contributing to the overall competitiveness in the beverage industry [21].