上海旅游节入境观察员正成为讲述上海故事、传播中国形象的新力量。在沪期间，他们将继续通过 社交媒体及国际传播渠道，实时分享所见所感，把上海故事讲给世界听。 数据显示，今年1月至7月，上海共接待入境游客近484万人次，预计今年年底入境游客将超过800万 人次。印尼、马来西亚等东南亚国家和澳大利亚、新西兰等大洋洲市场也表现亮眼，同比增幅均超 40%。 今年上海旅游节花车巡游中，数以千计的海外民间艺术家来到上海，成为中外文明互鉴的使者，让 上海近悦远来、主客共享的旅游形象更加深入人心。 昨天，2025上海旅游节入境观察员聘任仪式在沪举行。上海旅游节组委会向本次来沪参加旅游节大 巡游的18支境外表演团团长发出诚挚邀请，正式聘任他们为上海旅游节入境观察员。 作为上海旅游节"六大高质量发展行动计划"之一，上海旅游节入境观察员聘任计划旨在全面提升重 大节庆平台的战略功能，展示上海便捷、友好和国际化的旅游环境。 今年的"入境观察员在上海的一天"活动，串联起上海的都市风貌与海派文化，让观察员们切身感受 到上海作为国际旅游目的地的便捷、友好与活力。在光明商圈，来自意大利的观察员使用外卡完成购物 支付，亲身体会到上海跨境支付的便利。 ...

Core Insights - The event "Taste of National Essence, Full of Hangzhou" was held from May 16 to 18, 2025, in Hangzhou, featuring 70 renowned time-honored brands from Hangzhou, Xi'an, and Kunming, showcasing the diverse charm of Chinese time-honored culture [1][2] - The collaboration among the three ancient cities aims to explore a "Cultural IP Sharing" model, setting a new benchmark for cross-regional cultural consumption [1] - The event utilized digital empowerment to enhance the visibility of time-honored brands, with students from Kaiyuan Business School acting as "digital shopkeepers" to create customized live-streaming plans, significantly increasing online sales and engaging a young audience [2] Industry and Company Highlights - The event highlighted the importance of time-honored brands as carriers of urban cultural memory and significant components of the consumer market [2] - Various activities, including free medical consultations and DIY workshops, attracted over ten thousand participants, emphasizing that time-honored brands represent not just products but also emotional connections [2] - The Hangzhou Municipal Bureau of Commerce plans to continue building communication platforms and optimizing policy support to revitalize traditional culture in the digital age, aiming to position "Hangzhou craftsmanship" as a golden brand in the global consumer market [2]

Summary of Conference Call Notes Company Overview - Company: Anjii Food - Industry: Frozen Food Industry Key Financial Metrics - In 2024, Anjii Food achieved revenue of 15.1 billion, a year-on-year increase of 7.17% [1] - Net profit attributable to shareholders was 1.485 billion, up 0.46% [1] - Net cash flow from operating activities reached 2.104 billion, a growth of 7.85% [1] - For Q1 2025, revenue was 3.6 billion, a decline of approximately 4% year-on-year, with net profit of 395 million, down 10% [1] - Despite short-term fluctuations, the company demonstrated resilience through cost structure optimization and product strategy adjustments [1] Business Segment Performance Prepared Foods - Revenue for the prepared foods segment in 2024 was 7.839 billion, with a growth of 15.4 billion, representing a growth rate of 18%-19% [2] - The "Fresh Lock" series became a core growth driver, generating over 1.5 billion in revenue, increasing its share from 9% in 2022 to 10.5% in 2024 [2] - The upcoming launch of "Fresh Lock 6.0" in H2 2025 is expected to strengthen the company's competitive advantage in the consumer market [2] Frozen Dishes - The frozen dishes segment generated revenue of 4.35 billion in 2024, a year-on-year increase of 4.7% [3] - Key products like "Small Crispy Meat" achieved revenue of 300 million, up 50% [3] - Shrimp products maintained stable growth, while some items faced price fluctuations, with certain products seeing a price drop of over 6% despite increased sales [3] Frozen Noodles and Rice - Revenue for the frozen noodles and rice segment was nearly 2.5 billion, a decline of 3.14% year-on-year due to intensified industry competition and price drops [4] - The company plans to focus on major product strategies to enhance brand influence and customer loyalty [4] - Overall gross margin for 2024 was 23.3%, a slight increase of 0.09 percentage points [4] Strategic Adjustments and Market Positioning - In 2025, the company will adjust its product strategy: - For B-end, focus on cost-effective products and introduce high-quality mid-priced items [5] - For C-end, emphasize product upgrades and series of popular items [5] - Revenue from distributor channels reached 12.3 billion, a growth of 9% [5] - Direct sales channels saw a decline of 4%, while e-commerce channels also experienced a slight drop of 2% due to reduced sales of certain products and the closure of unprofitable e-commerce operations [5] Future Outlook - The company aims to strengthen its market share through a focus on high-end, youthful product lines and customized products for major supermarkets [6] - The competitive pressure in the industry peaked in Q4 2024, but is expected to ease in Q1 2025 as the consumer market gradually recovers [6] - Raw material costs are projected to rise, but the company is implementing measures to control cost increases effectively [7] - The dividend payout ratio increased from 30% to 70%, with a cash dividend ratio of 65%, reflecting strong profitability and financial stability [7] - The company submitted an A1 application to the Hong Kong Stock Exchange, with plans to complete the listing process by the end of June 2025 [7]