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吃穿住行皆讲究,宠物年货向“拟人化”演进
Xin Jing Bao· 2026-02-13 09:14
Core Insights - The pet market during the Spring Festival has evolved significantly, with a shift towards "humanized" consumption, focusing on quality and diversity in food, clothing, and services for pets [1] Pet New Year Dinner - Pet New Year dinners have become a standard for many pet-owning families, with social media buzzing with inquiries and recommendations for pet meal options [2] - Prices for pet New Year dinner packages range from 150 to 300 yuan, with some offerings resembling gourmet human meals [2] - The demand for these meals has surged, with many businesses reporting full bookings weeks in advance [2][4] Pet Clothing and Accessories - The trend of dressing pets in new outfits for the New Year has gained popularity, with a reported 330% increase in demand for pet clothing [5] - Pet owners are increasingly purchasing themed accessories and outfits, reflecting a desire to include pets in family celebrations [6][7] Pet Boarding Services - The demand for pet boarding services has increased significantly, with a 46% month-on-month rise in January, particularly for dogs [8] - Many pet boarding facilities are fully booked ahead of the holiday, indicating a strong market for these services [8] Pet Travel and Equipment - There is a growing trend of pet owners wanting to travel with their pets, supported by improvements in transportation services, including pet-friendly train and airline options [11][12] - The market for pet travel equipment has seen substantial growth, with specific products like car seat covers and GPS trackers experiencing significant sales increases [12]
(新春见闻)春节临近“毛孩子”也过年
Zhong Guo Xin Wen Wang· 2026-02-11 06:27
(新春见闻)春节临近"毛孩子"也过年 中新网北京2月11日电 题:春节临近"毛孩子"也过年 中新网记者王梦瑶 春节渐近年味日浓,这些年中国的春运大军中,多了一批特殊的"旅客"。 对于养宠人来说,怎么把"毛孩子"带回家成为节前的一大话题。社交媒体上,"宠物托运""人宠同行"等 话题浏览量已经超过5亿。 从青岛来北京工作的李娜今年第一次带自己的小猫"喵哥"回家过年。 2月9日,中铁快运工作人员正在装运宠物。中新网记者 王梦瑶摄 宠物"春运"的兴起,直接带动了相关出行装备的热销。天猫年货节数据显示,保障宠物旅途舒适与安全 的装备正成为养宠人的刚需。 宠物推车成交对比去年农历同期翻倍增长,专为自驾设计的猫狗车载垫也增长超40%。除了基础的推 车、坐垫,能提供"数字安全感"的宠物GPS追踪器成为爆款,成交额同比大涨近200%,成为了守护宠 物的"防丢神器"。 深圳的刘先生正为返回湖北老家的长途自驾做准备。他的行李中有一份特别的清单,是专门为他的金毛 准备的:后排车载垫、狗狗安全带、随行水杯、零食还有它心爱的玩具。 刘先生说:"以前觉得开长途回家很麻烦,但现在有它在,十几个小时的车程反而成了难得的亲子时 光。" 在北京南 ...