2月20日，游客在位于天津的国家海洋博物馆"未来海洋"展厅参观。 从北国的冰雪热潮到南方的灯会盛景，从城市商圈的人流涌动到县域大集的烟火升腾，2026年马年春 节，长达9天的假期窗口，铺展出一幅热气腾腾的新春画卷。新场景、新风尚、新流量，三个关键词成 为展现中国春节消费图景的生动注脚。 新场景：在悦己体验中感受团圆暖意 春节是团圆的节日，而团圆的内涵正在不断丰富。今年假期，"旅行过年""度假式过年"热度攀升。 在江西抚州黎川古城，张灯结彩的街巷间，携老带幼的举家出游队伍随处可见。古城深处的"云水间"民 宿，由百年老宅改造而成，从除夕到正月初七客房早早订满。 民宿的庭院里，画架一字排开，油彩铺陈，这家民宿春节期间推出的免费油画体验活动场场满员。来自 上海的游客徐硕说："以前过年就是走亲访友，今年带着父母和孩子出来旅行，一起完成一幅画，比单 纯逛景区更有纪念意义。" 与此同时，更多年轻人选择为"情绪价值"买单。在长沙，年轻消费者正成为春节消费的主力军。位于天 心区的悦方ID MALL凭借独特的"泛二次元"生态定位，成为年轻消费者的热门打卡地，泡泡玛特等品 春节期间，游客在江西抚州黎川古城体验油画创作。 牌门店在假 ...

从北国的冰雪热潮到南方的灯会盛景，从城市商圈的人流涌动到县域大集的烟火升腾，2026年马年春节，长达9天的假期窗口，铺展出一幅热 气腾腾的新春画卷。新场景、新风尚、新流量，三个关键词成为展现中国春节消费图景的生动注脚。 ——新场景：在悦己体验中感受团圆暖意。 春节是团圆的节日，而团圆的内涵正在不断丰富。今年假期，"旅行过年""度假式过年"热度攀升。 在江西抚州黎川古城，张灯结彩的街巷间，携老带幼的举家出游队伍随处可见。古城深处的"云水间"民宿，由百年老宅改造而成，从除夕到正 月初七客房早早订满。 民宿的庭院里，画架一字排开，油彩铺陈，这家民宿春节期间推出的免费油画体验活动场场满员。来自上海的游客徐硕说："以前过年就是走 亲访友，今年带着父母和孩子出来旅行，一起完成一幅画，比单纯逛景区更有纪念意义。" 春节期间，游客在黎川古城体验油画创作。（邱世同 摄） 与此同时，更多年轻人选择为"情绪价值"买单。在长沙，年轻消费者正成为春节消费的主力军。位于天心区的悦方ID MALL凭借独特的"泛二 次元"生态定位，成为年轻消费者的热门打卡地，泡泡玛特等品牌门店在假期中迎来消费热潮。 "花钱买时间、买品质"让春节的消费清单更 ...

（来源：中国妇女网） 转自：中国妇女网 今年春节假期长达9天，返乡过年、外出旅游，很多家庭的宠物需要妥善安置和照料。记者在多地采访时发现，春节期间宠物托运、寄养业务都很火爆，部 分寄养场所更是一房难求。 春节假期"萌宠" 寄养托运双火爆 春运启动以来，各地机场、火车站的宠物托运业务明显增长。记者在杭州萧山国际机场T4航站楼宠物托运柜台看到，不少旅客带着宠物排队办理手续，其 中不少宠物已是多次乘机，状态平稳。 据了解，目前，南方航空、海南航空、首都航空均在杭州萧山国际机场开通国内航班宠物进客舱服务。旅客可提前向航空公司申请购票，携带宠物有效证件 办理乘机手续，宠物可拥有专属座位，与主人同机出行。春运以来，萧山国际机场宠物托运和进客舱业务量成倍增长。 浙江省杭州萧山国际机场地勤部值班主任 雷献君：我们今天托运宠物有80只左右，进客舱的宠物有20只左右，今天已经能突破100了，相比平时多了七八 倍。 相较于宠物托运，更多市民选择寄养服务。记者在北京、江苏、浙江等地走访发现，春节前一周，多家宠物门店、宠物医院就已迎来寄养高峰。 在江苏常州一家动物医院，这只六个多月的柴犬，春节前就被送来寄养。在工作人员的照料下，小家伙 ...

一只叫安庆的小猫已经在武汉一家宠物医院住了4个多月了，它是因车祸导致脊柱受伤被好心人救助 后，寄养在这里的。2月15日，农历正月二十八，长江商报记者在这家宠物医院看到，像安庆这样被寄 养的猫猫狗狗还不少，春节期间，宠物医院和一些寄养机构更是"一笼难求"。 随着春节到来，宠物安置成为不少养宠家庭的头等大事，"留守"的宠物们催生了新市场：宠物托管市场 迎来爆发式增长，上门喂宠服务悄然走红、订单激增。除了猫狗，在武汉还出现了鹦鹉、爬虫等宠物托 管市场的新面孔。 公开数据显示，截至2月4日，国内现存宠物寄养相关企业9254家。这幅新春宠物经济的火爆图景，成为 最鲜活的消费注脚。 宠物托管市场火热 《2026中国宠物行业白皮书》数据显示，2025年我国城镇宠物(犬猫)消费市场规模达3126亿元，城镇犬 猫数量达1.26亿只，预计2028年城镇宠物(犬猫)消费市场规模达4050亿元。其中，犬消费市场规模达 1923亿元，猫消费市场规模达2184亿元。宠物经济已迈入品质化、专业化、多元化发展新阶段。 宠物经济持续升温 寄养与上门喂宠需求的双重爆发，背后是"宠物家庭成员化"趋势的凸显和宠物经济的持续升温。如今， 宠物早已不是 ...

Core Insights - The article highlights the evolving landscape of consumer behavior during the 2026 Spring Festival in China, emphasizing new experiences, trends, and consumption patterns that reflect a shift towards service-oriented spending and enhanced travel experiences [1][5]. New Scenes - The concept of "traveling for the New Year" and "vacation-style celebrations" is gaining popularity, with families opting for travel experiences over traditional gatherings [1]. - In Jiangxi's Lichuan Ancient City, family outings are common, with accommodations fully booked and activities like free oil painting experiences attracting visitors [1][3]. - Young consumers are becoming the main drivers of Spring Festival spending, with unique venues like Yuefang ID MALL in Changsha seeing increased foot traffic [3]. New Trends - There is a noticeable shift from purchasing physical goods to investing in services, as consumers are willing to pay for convenience and quality [4]. - In Chongqing, private chef services are gaining traction, with families finding value in hiring professionals for meal preparation [4]. - The demand for professional cleaning services is also rising, particularly among younger households, indicating a trend towards outsourcing household tasks [4]. New Flow - The Spring Festival is becoming a global cultural event, with China welcoming international tourists through enhanced policies and services [5][7]. - In Hainan, the duty-free shopping during the festival reached 2.07 billion yuan, with 254,000 shoppers participating, showcasing the appeal of Chinese shopping experiences to foreign visitors [5]. - The introduction of visa-free policies for travelers from Canada and the UK has expanded China's "visa-free circle" to 50 countries, further promoting inbound tourism [5][7]. - The National Immigration Administration predicts an average of over 2.05 million travelers entering and exiting the country daily during the holiday, marking a 14.1% increase year-on-year [7].

Core Insights - The article highlights the vibrant consumer landscape during the 2026 Spring Festival, emphasizing new scenes, trends, and flows in Chinese consumption [1] New Scenes - The concept of "traveling for the New Year" and "vacation-style celebrations" is gaining popularity, with families engaging in leisure activities rather than traditional visits [2] - In Fuzhou, the ancient city of Lichuan saw a surge in family tourism, with fully booked accommodations and popular art activities [2][4] - Young consumers are driving the market, with unique venues like Yuefang ID MALL in Changsha attracting significant foot traffic [4] New Trends - There is a shift from purchasing physical goods to services, reflecting an upgrade in consumer demand for convenience and quality [5] - Services such as private chef offerings and professional cleaning are becoming increasingly popular, with a notable rise in demand during the holiday season [5][6] - The pet economy is also expanding, with services like pet boarding and home feeding gaining traction among consumers [6] New Flows - The Spring Festival is becoming a global cultural event, with increased foreign tourist participation and a welcoming environment in China [6][9] - Hainan's duty-free shopping saw significant activity, with sales reaching 2.07 billion yuan and 254,000 shoppers during the holiday period [7] - The introduction of visa-free policies for certain countries is enhancing the attractiveness of China as a travel destination, with predictions of over 2.05 million daily travelers during the holiday, marking a 14.1% increase year-on-year [8][9]

新华社沈阳2月23日电 题："携宠团聚"成更多中国人过年新选择 2026年2月3日，在吉林省长春市一家火车车厢主题的宠物餐厅，几只宠物狗坐在窗边等待"宠物年夜饭"。新华社记者 许畅 摄 在辽宁省鞍山市状元训犬基地，训犬师们用指令训练小狗学习坐卧行走，以便它们更好融入社会。训犬师代宏静介绍，不少主人在春节带宠 物探亲访友之前，会先让它们来上课，把基本行为控制好。 近年来，中国"它经济"持续升温，宠物在越来越多人的生活中占据着不可或缺的位置。《2026年中国宠物行业白皮书（消费报告）》显示， 2025年城镇宠物（犬猫）数量达1.26亿只，消费市场规模达3126亿元，预计2028年将达4050亿元。 宠物经济也正成为中国春节消费市场新增长点。"什么值得买"平台数据显示，今年该平台年货节期间，宠物服饰、洗护美容、玩具商品交易 额分别同比去年增长115.60%、40.35%和18.51%，宠物相关商品消费量创历史新高。 新华社记者李宇佳、崔师豪 在辽宁沈阳一家餐厅，"00后"宋汝晴趁着春节假期和朋友们小聚。她的宠物狗"麦子"在餐厅专门提供的场地里自由玩耍。 "朋友特意挑了一个可以带宠物就餐的地方，今年我们过年聚会，'麦 ...

中新网嘉兴2月18日电(黄彦君)大年初二一早，正在老家度假过年的璐璐(化名)收到了宠物管家的视频 ——屏幕另一端，两只狗狗正在浙江嘉善西塘宠屿酒店里，享受它们的春节时光。 璐璐平时生活在上海，每次离家都会把"毛孩子"送到酒店寄养，"相比传统的宠物店寄养，酒店的氛围 更友好，工作人员随时会跟我们沟通，'毛孩子'能吃到鲜食，生活环境也更舒适。" 新春佳节的温馨时刻里，宠物早已跻身万千家庭的"核心成员"。《中国宠物行业白皮书》显示，2025年 城镇犬猫数量为1.26亿只，较2024年增长221万只。 今年春节期间，携宠出行度假、庭院式寄养、上门喂养等服务持续走俏。 在浙江杭州、宁波等地，不少上门喂养从业者春节期间订单排满；小红书等社交平台上，"上门喂养"相 关笔记热度居高不下，大量从业者在线接单，档期紧俏。 连日来，在湖州西塞山旅游度假区龙山村，返乡创业的"90后"姑娘陈琬灵，正和30多只"毛孩子"一起热 热闹闹过大年。 推开乡间"大萌主宠物度假乐园"的围栏，欢快的犬吠声瞬间打破了乡村的宁静，一只只活泼可爱的狗狗 在院子里撒欢奔跑。 宠物寄养一席难求、携宠度假渐成潮流、萌宠专属"年货"花样频出……从基础用品购置到多 ...

Core Insights - The demand for pet care services, particularly home cat feeding, has surged during the Spring Festival, with many pet owners opting for these services due to travel plans [1][2] Group 1: Market Demand and Growth - The home cat feeding service has seen a significant increase in demand, with one provider completing approximately 2,000 orders during the Spring Festival, a notable rise from previous years [1] - The number of clients for home cat feeding has grown from 12 out of 200 nine years ago to a substantial portion of the current clientele, with 80% of orders this year coming from returning customers [1][2] - The expected revenue from home cat feeding services during the Spring Festival is projected to reach 160,000 yuan, reflecting an 18% increase in orders compared to the previous year [2] Group 2: Service Offerings and Pricing - The home cat feeding services are categorized into two types: a simplified service lasting about 20 minutes and a standard service lasting around 35 minutes, with the latter including playtime with the cat [3] - Pricing for the simplified service starts at 30 yuan for one pet within 1 kilometer, while the standard service starts at 35 yuan, with additional charges for extra pets or longer distances [4] Group 3: Industry Insights and Recommendations - The pet care industry is viewed as a promising sector, with potential for significant growth as indicated by local officials and industry experts [4] - Legal experts recommend that service providers and pet owners clearly define their rights and responsibilities to avoid disputes, especially concerning pet health and safety [4] - There is a call for professionalization within the industry, suggesting that service providers should operate as companies, undergo training, and possibly require certification to enhance trust and service quality [4]

不少市民返乡过年、外出旅游 "毛孩子"猫狗留守在家 于是 上门喂猫、宠物寄养 成为了春节刚需 前几日小新也刚刚报道了 2026年春节 上海宠物店寄养服务火爆 可谓"一窝难求" 除寄养外 找人"上门喂养"也是宠物主 经常选择的一种安顿方式 这不 上门喂养宠物这个新工种 也引发了网友关注 90后男生春节上门喂猫 订单爆了 预计16万元收入 桓聪是一名1991年出生的宠物行业从业者，已深耕上门喂猫业务9年。他告诉记者，今年春节，叠加节 前节后20多天，其团队共完成上门喂猫订单约2000单，其中他独自承担约1000单，与4名员工共同支撑 起春节期间上海留守宠物的照料需求。 9年前入行时，约200名客户中仅12人有上门喂猫需求，而如今需求成倍增长。在上海，他的客户主要为 外来务工人群。今年春节订单中，80%以上为返乡客户，约10%为错峰出游人群。 桓聪和小猫 前前后后流程复杂 上门喂猫不是只喂那么简单 一位在浙江杭州的95后女生小谢表示 她的宠物喂养服务分为两种 ↓↓↓ 春节期间，每天凌晨3点出门，忙至晚上10点甚至11点，日均睡眠仅三四小时，最多一天可完成55单。 每单服务10至15分钟，涵盖铲屎、添粮换水、观察猫咪 ...