【现象】一些热带观叶植物凭借硕大奇特的叶片、独具一格的质感及纹路，成为一些年轻人的心头好。 和一般的观赏植物相比，热植形态独特，价格高企，一些叶片上出现淡黄、奶白或粉色斑纹的"带锦热 植"甚至标价一片叶子几千元、一盆植物几十万元。最近江苏无锡的一个热植展上，标价88万元的龟背 竹、120万元的鹿角蕨等"天价植物"成为全场焦点。"一叶千金"到底值不值？ 【点评】 市面上常见的热植包括龟背竹、花烛、鹿角蕨、蔓绿绒、彩叶芋等。必须看到，超出常理认知的高 价"带锦热植"更多出现在展会上，而非现实交易中。标价畸高既可吸引内行人细看门道，也不妨碍外行 看看热闹，注意力和流量价值拉满。 天价"带锦热植"的成交案例中，不少是专业机构购入用来当作母本。得益于现代繁育技术日益成 熟，"带锦热植"可以很快实现规模化扩繁。可以说，类似交易卖的既是植株本身，更是稀缺的种源。购 买方看重的是某一品种潜在的商业价值，如果能抓住一个机遇、踩中一个风口，巨额投入就能带来更大 的收益，自然不会有"买贵了"的感觉。 从这个意义上看，"值不值"的问题，既受到主观判断的影响，也取决于市场供需的调节。对于厂商和投 资者而言，尊重市场规律、避免盲目跟风炒 ...

中国科学院西双版纳热带植物园园林园艺中心主任吴福川介绍，植物"带锦"是因为叶绿素缺失，概率大 概在1‰到5‰之间。植物叶片部分区域叶绿素不足，往往花青素、类胡萝卜素等就会显现出来，呈现出 白、粉、黄等色斑，视觉上比普通的叶子更漂亮。"带锦热植"数量上也更稀少，更受到爱好者的青睐。 一株性状稳定、锦化斑纹独特的母本，通过组织培养等技术，可以培育出成千上万株小苗。某品种存在 巨大利润空间，势必驱使更多人扩繁。当然，一旦供给急速扩张，原本的抢手货变得不再稀缺，价格也 会随之下跌，跟风投机炒作者很可能陷入血本无归的境地。 从这个意义上看，"值不值"的问题，既受到主观判断的影响，也取决于市场供需的调节。对于厂商和投 资者而言，尊重市场规律、避免盲目跟风炒作是"必修课"。回溯过往，从郁金香到兰花再到文玩核 桃，"击鼓传花"游戏中被"套牢"的人不在少数。普通消费者货比三家，审慎作出消费决策，往往能避 免"吃亏上当"。在日益健全的市场机制调节下，市场回归理性、价格回归价值才是常态，价格畸高时等 一等亦无妨。 【现象】一些热带观叶植物凭借硕大奇特的叶片、独具一格的质感及纹路，成为一些年轻人的心头好。 和一般的观赏植物相比，热植 ...

Core Insights - The article discusses the "Ten Million Project" in Zhejiang, which aims to promote rural revitalization and common prosperity through urban-rural integration and development [1][10] - The project has evolved over 20 years and is now a model for rural revitalization, focusing on reducing disparities and enhancing living conditions in rural areas [1][3] Group 1: Urban-Rural Integration - The "Ten Million Project" has been a key initiative in Zhejiang, with continuous support from provincial leadership to ensure its implementation and demonstration [3] - The project emphasizes the development axis connecting county towns, central towns, and key villages to facilitate spatial optimization and resource integration [3][4] - As of now, Zhejiang has announced 87 provincial development axes covering 146 central towns and 581 key village clusters, representing 46.4% of the county area and 73.7% of the county's permanent population [5] Group 2: Economic Development and Livelihood Improvement - The integration of urban capital into rural areas has led to significant economic benefits, such as the transformation of idle farmland into profitable ventures like high-end homestays, increasing per capita income [2][4] - The establishment of new agricultural mechanisms has enabled farmers to increase their income significantly, with some initiatives leading to an additional 200 to 300 yuan per pig raised [4] - The project has also fostered a collaborative development model among villages, enhancing local governance and service delivery, resulting in increased operational income for local areas [4][7] Group 3: Rural Environment and Quality of Life - Continuous improvements in rural living conditions have been a focus, with initiatives aimed at enhancing the rural environment and promoting tourism [6][7] - The integration of various sectors such as agriculture, culture, and tourism has led to the emergence of new rural business models, contributing to the overall vibrancy of rural communities [6][8] - Public services have been standardized and extended to rural areas, improving access to education, healthcare, and other essential services, thereby enhancing the quality of life for rural residents [8][9]

Core Insights - The article discusses the rising trend of "tropical plants" among young people, particularly focusing on the phenomenon of "variegation" which significantly increases the value of certain plants [1][5][6] - The market for these plants is characterized by extreme price variations, with some specimens fetching prices in the hundreds of thousands of yuan due to their rarity and unique genetic mutations [2][6][10] Group 1: Market Dynamics - "Tropical plants" such as Monstera and other unique varieties have become popular among young individuals as a form of stress relief and hobby [1][9] - The most sought-after plants are those with "variegation," which can sell for tens of thousands to over a million yuan, exemplified by the 100 million yuan price tag for a rare variety of deer horn fern [1][2] - The price of these plants is influenced not only by their species but also by their unique genetic characteristics, with "variegation" being a key factor in determining their market value [5][6] Group 2: Variegation Phenomenon - "Variegation" refers to a genetic mutation that causes color variations in plants, leading to higher market demand for those with striking appearances [5][6] - The occurrence of "variegation" is rare, with mutation rates ranging from 0.1% to 0.5%, making successful specimens highly valuable [6][9] - The cultivation of these plants requires specific conditions, and new growers are advised to start with more common varieties before attempting to care for high-value "variegated" plants [9][10] Group 3: Investment and Consumer Behavior - The purchase of high-value plants is often seen as a commercial investment, with growers buying rare specimens to propagate and sell offspring at higher prices [7][10] - While some consumers are drawn to the aesthetic appeal of these plants, there is a caution against speculative buying, as market prices can fluctuate dramatically over time [10] - The market has seen a trend where previously high-priced plants, like the Monstera, have seen their prices drop significantly as supply increases and interest wanes [10]

Core Insights - The green plant industry is experiencing a rise in popularity among young consumers, who view plant care as a form of lifestyle aesthetics and emotional well-being [1][2][5] - The retail market for flowers in China is projected to reach nearly 220 billion RMB in 2024, with tropical and unique plants gaining a larger market share [2] - Young entrepreneurs are increasingly entering the green plant sector, focusing on unique plant varieties and leveraging e-commerce and social media for sales [3][5] Industry Trends - The green plant industry is still in its growth phase, with traditional flower-producing provinces like Guangdong, Shandong, Zhejiang, and Jiangsu establishing specialized green plant bases [3] - There is a shift from reliance on imported plant varieties to domestic cultivation, with some regions like Shandong Qingzhou achieving an annual flower production value exceeding 12 billion RMB [3] - The industry is evolving from a focus on ornamental plants to include emotional and aesthetic elements, creating a comprehensive agricultural and cultural tourism industry chain [5] Consumer Behavior - Young consumers are becoming more knowledgeable about plant care, focusing on specific plant types, maintenance methods, and the stories behind different varieties [5] - The demographic of plant buyers is primarily between the ages of 20 and 40, with a strong emphasis on community engagement and sharing experiences related to plant care [5] - The emotional value and social attributes of plants are driving consumer interest, leading to a more interactive and community-oriented market [5]

Core Insights - The article discusses the booming market for tropical plants, referred to as "热植" (hot plants), highlighting their high prices and the affluent consumer base driving this trend [1][3][35] Market Overview - The market for tropical plants has reached a scale of 135 billion yuan, with a projected growth trajectory, particularly in the segment of unique and personalized green plants [35] - The demand for tropical plants is significantly increasing, with online platforms like Taobao reporting over 100% growth in transactions for three consecutive years [35] Consumer Behavior - Consumers in the tropical plant market often exhibit a willingness to spend large sums, with some individuals reportedly spending over 30,000 yuan on plants [32] - The article notes that the identity of buyers and sellers in the plant market is often blurred, with enthusiasts frequently trading plants and reinvesting their earnings [13][24] Investment Potential - Tropical plants are likened to a "养成系" (cultivation-based) financial product, where initial investments can yield significant returns through careful nurturing [20][28] - The article suggests that the tropical plant market may serve as a new investment avenue for the middle class, akin to stocks [21] Price Dynamics - The prices of tropical plants can fluctuate dramatically based on their appearance and care conditions, with some plants experiencing rapid depreciation if not properly maintained [25][40] - The article highlights the phenomenon of "C位" (center stage) plants, which can command exorbitant prices, such as a 1 million yuan deer horn fern [7][9] Market Trends - The article contrasts the declining traditional plant market with the rising popularity of tropical plants, indicating a shift in consumer preferences [35] - It mentions that the market for tropical plants is characterized by volatility, with past trends showing that once-popular plants can quickly lose value [40][44] Community and Culture - The tropical plant community is described as a vibrant social circle, where enthusiasts engage in events and exchanges, often driven by a sense of competition and status [19][46] - The article reflects on the emotional and psychological aspects of plant ownership, suggesting that the pursuit of high-value plants may stem from deeper motivations beyond mere aesthetics [50][56]

Core Insights - The tropical plant market has seen explosive growth, becoming a popular trend among younger generations, particularly post-90s and post-00s demographics [2][3] - The pricing dynamics of tropical plants are closely tied to supply and demand, with significant price fluctuations observed over time [19][27] Group 1: Market Trends - Since 2021, tropical plants have become one of the most sought-after items among younger consumers, following pets and trendy collectibles [2] - The sales of tropical plants on platforms like Taobao have increased for three consecutive years, with specific plants like the deer horn fern selling over 500,000 units during the 618 shopping festival [3][19] - The market for tropical plants is characterized by rapid price changes, where initial high prices can drop significantly within a year due to increased supply and competition [14][19] Group 2: Business Evolution - The founder of Lucong, known as "Old Yan," transitioned from a traditional retail model to a wholesale and then to a cultivation model, reflecting the changing dynamics of the market [9][27] - The shift from importing tropical plants to domestic cultivation has allowed for lower prices and increased availability, with many growers now entering the market [16][19] - The business model has evolved to focus on online sales, with traditional markets struggling to adapt to the new trends in consumer preferences [12][19] Group 3: Consumer Behavior - The consumer base for tropical plants has shifted, with a notable increase in younger male buyers, indicating a change in the demographic profile of plant enthusiasts [21] - Many consumers approach plant care with a mindset similar to pet ownership, seeking emotional fulfillment and stress relief through plant cultivation [21][23] - The deer horn fern has gained popularity as a decorative item, often referred to as a "living painting," appealing to consumers looking for aesthetic home decor [21][27]