【现象】一些热带观叶植物凭借硕大奇特的叶片、独具一格的质感及纹路，成为一些年轻人的心头好。 和一般的观赏植物相比，热植形态独特，价格高企，一些叶片上出现淡黄、奶白或粉色斑纹的"带锦热 植"甚至标价一片叶子几千元、一盆植物几十万元。最近江苏无锡的一个热植展上，标价88万元的龟背 竹、120万元的鹿角蕨等"天价植物"成为全场焦点。"一叶千金"到底值不值？ 【点评】 市面上常见的热植包括龟背竹、花烛、鹿角蕨、蔓绿绒、彩叶芋等。必须看到，超出常理认知的高 价"带锦热植"更多出现在展会上，而非现实交易中。标价畸高既可吸引内行人细看门道，也不妨碍外行 看看热闹，注意力和流量价值拉满。 天价"带锦热植"的成交案例中，不少是专业机构购入用来当作母本。得益于现代繁育技术日益成 熟，"带锦热植"可以很快实现规模化扩繁。可以说，类似交易卖的既是植株本身，更是稀缺的种源。购 买方看重的是某一品种潜在的商业价值，如果能抓住一个机遇、踩中一个风口，巨额投入就能带来更大 的收益，自然不会有"买贵了"的感觉。 从这个意义上看，"值不值"的问题，既受到主观判断的影响，也取决于市场供需的调节。对于厂商和投 资者而言，尊重市场规律、避免盲目跟风炒 ...

中国科学院西双版纳热带植物园园林园艺中心主任吴福川介绍，植物"带锦"是因为叶绿素缺失，概率大 概在1‰到5‰之间。植物叶片部分区域叶绿素不足，往往花青素、类胡萝卜素等就会显现出来，呈现出 白、粉、黄等色斑，视觉上比普通的叶子更漂亮。"带锦热植"数量上也更稀少，更受到爱好者的青睐。 一株性状稳定、锦化斑纹独特的母本，通过组织培养等技术，可以培育出成千上万株小苗。某品种存在 巨大利润空间，势必驱使更多人扩繁。当然，一旦供给急速扩张，原本的抢手货变得不再稀缺，价格也 会随之下跌，跟风投机炒作者很可能陷入血本无归的境地。 从这个意义上看，"值不值"的问题，既受到主观判断的影响，也取决于市场供需的调节。对于厂商和投 资者而言，尊重市场规律、避免盲目跟风炒作是"必修课"。回溯过往，从郁金香到兰花再到文玩核 桃，"击鼓传花"游戏中被"套牢"的人不在少数。普通消费者货比三家，审慎作出消费决策，往往能避 免"吃亏上当"。在日益健全的市场机制调节下，市场回归理性、价格回归价值才是常态，价格畸高时等 一等亦无妨。 【现象】一些热带观叶植物凭借硕大奇特的叶片、独具一格的质感及纹路，成为一些年轻人的心头好。 和一般的观赏植物相比，热植 ...

Core Insights - The article discusses the rising trend of "tropical plants" among young people, particularly focusing on the phenomenon of "variegation" which significantly increases the value of certain plants [1][5][6] - The market for these plants is characterized by extreme price variations, with some specimens fetching prices in the hundreds of thousands of yuan due to their rarity and unique genetic mutations [2][6][10] Group 1: Market Dynamics - "Tropical plants" such as Monstera and other unique varieties have become popular among young individuals as a form of stress relief and hobby [1][9] - The most sought-after plants are those with "variegation," which can sell for tens of thousands to over a million yuan, exemplified by the 100 million yuan price tag for a rare variety of deer horn fern [1][2] - The price of these plants is influenced not only by their species but also by their unique genetic characteristics, with "variegation" being a key factor in determining their market value [5][6] Group 2: Variegation Phenomenon - "Variegation" refers to a genetic mutation that causes color variations in plants, leading to higher market demand for those with striking appearances [5][6] - The occurrence of "variegation" is rare, with mutation rates ranging from 0.1% to 0.5%, making successful specimens highly valuable [6][9] - The cultivation of these plants requires specific conditions, and new growers are advised to start with more common varieties before attempting to care for high-value "variegated" plants [9][10] Group 3: Investment and Consumer Behavior - The purchase of high-value plants is often seen as a commercial investment, with growers buying rare specimens to propagate and sell offspring at higher prices [7][10] - While some consumers are drawn to the aesthetic appeal of these plants, there is a caution against speculative buying, as market prices can fluctuate dramatically over time [10] - The market has seen a trend where previously high-priced plants, like the Monstera, have seen their prices drop significantly as supply increases and interest wanes [10]

Core Insights - The article discusses the booming market for tropical plants, referred to as "热植" (hot plants), highlighting their high prices and the affluent consumer base driving this trend [1][3][35] Market Overview - The market for tropical plants has reached a scale of 135 billion yuan, with a projected growth trajectory, particularly in the segment of unique and personalized green plants [35] - The demand for tropical plants is significantly increasing, with online platforms like Taobao reporting over 100% growth in transactions for three consecutive years [35] Consumer Behavior - Consumers in the tropical plant market often exhibit a willingness to spend large sums, with some individuals reportedly spending over 30,000 yuan on plants [32] - The article notes that the identity of buyers and sellers in the plant market is often blurred, with enthusiasts frequently trading plants and reinvesting their earnings [13][24] Investment Potential - Tropical plants are likened to a "养成系" (cultivation-based) financial product, where initial investments can yield significant returns through careful nurturing [20][28] - The article suggests that the tropical plant market may serve as a new investment avenue for the middle class, akin to stocks [21] Price Dynamics - The prices of tropical plants can fluctuate dramatically based on their appearance and care conditions, with some plants experiencing rapid depreciation if not properly maintained [25][40] - The article highlights the phenomenon of "C位" (center stage) plants, which can command exorbitant prices, such as a 1 million yuan deer horn fern [7][9] Market Trends - The article contrasts the declining traditional plant market with the rising popularity of tropical plants, indicating a shift in consumer preferences [35] - It mentions that the market for tropical plants is characterized by volatility, with past trends showing that once-popular plants can quickly lose value [40][44] Community and Culture - The tropical plant community is described as a vibrant social circle, where enthusiasts engage in events and exchanges, often driven by a sense of competition and status [19][46] - The article reflects on the emotional and psychological aspects of plant ownership, suggesting that the pursuit of high-value plants may stem from deeper motivations beyond mere aesthetics [50][56]

Core Viewpoint - The article highlights the efforts of Liu Dapeng, a village party secretary, in promoting flower cultivation as a means of economic development and community engagement in Yongsheng Village, Inner Mongolia [1][3]. Group 1: Background and Development - Liu Dapeng, born in 1990, is the party secretary of Yongsheng Village in the Dongsheng District of Ordos City, Inner Mongolia [3]. - Since 2015, some villagers began experimenting with flower cultivation, but initial efforts were small-scale and lacked significant impact [3]. - The local government recognized the potential of flower cultivation and initiated the establishment of standardized greenhouses to support this industry [3][4]. Group 2: Economic Impact - From 2015 to 2023, flower cultivation has generated an annual income of 50,000 yuan for the village's collective economy [3]. - After Liu Dapeng's appointment in 2023, he expanded the flower cultivation area to 30 acres, projecting an annual income of approximately 300,000 yuan for the village [4]. - The flower greenhouses now feature over a thousand varieties, attracting customers from nearby regions and significantly boosting local sales [4]. Group 3: Community Engagement and Future Plans - Liu Dapeng has actively involved villagers in the flower cultivation process, providing job opportunities that can yield over 200 yuan per day during off-peak farming seasons [4]. - The village plans to integrate idle land for expanding flower cultivation and diversifying into fruits and vegetables, aiming for a holistic development approach that combines agriculture with tourism and commerce [5]. - Economic expert Gai Zhiyi commended Liu Dapeng's initiatives, noting the transformation of "flower economy" into tangible economic value, which is a distinctive aspect of rural revitalization [5].

Core Insights - The tropical plant market has seen explosive growth, becoming a popular trend among younger generations, particularly post-90s and post-00s demographics [2][3] - The pricing dynamics of tropical plants are closely tied to supply and demand, with significant price fluctuations observed over time [19][27] Group 1: Market Trends - Since 2021, tropical plants have become one of the most sought-after items among younger consumers, following pets and trendy collectibles [2] - The sales of tropical plants on platforms like Taobao have increased for three consecutive years, with specific plants like the deer horn fern selling over 500,000 units during the 618 shopping festival [3][19] - The market for tropical plants is characterized by rapid price changes, where initial high prices can drop significantly within a year due to increased supply and competition [14][19] Group 2: Business Evolution - The founder of Lucong, known as "Old Yan," transitioned from a traditional retail model to a wholesale and then to a cultivation model, reflecting the changing dynamics of the market [9][27] - The shift from importing tropical plants to domestic cultivation has allowed for lower prices and increased availability, with many growers now entering the market [16][19] - The business model has evolved to focus on online sales, with traditional markets struggling to adapt to the new trends in consumer preferences [12][19] Group 3: Consumer Behavior - The consumer base for tropical plants has shifted, with a notable increase in younger male buyers, indicating a change in the demographic profile of plant enthusiasts [21] - Many consumers approach plant care with a mindset similar to pet ownership, seeking emotional fulfillment and stress relief through plant cultivation [21][23] - The deer horn fern has gained popularity as a decorative item, often referred to as a "living painting," appealing to consumers looking for aesthetic home decor [21][27]

Core Insights - The article highlights the growing trend of "emotional consumption" among young consumers in China, where nearly 30% of respondents engage in spending to achieve emotional satisfaction, reflecting a shift towards valuing emotional benefits over traditional product utility [1][5]. Group 1: Emotional Consumption Trends - A significant portion of young consumers, approximately 30%, prioritize "emotional value therapy" in their purchasing decisions, indicating a cultural shift towards spending for happiness [1]. - The concept of "emotional value consumption" has emerged, where consumers consider not only the cost-effectiveness of products but also the emotional benefits they provide [5]. - The sales of stress-relief toys have increased by over 50% compared to the previous year, showcasing a robust demand for products that cater to emotional well-being [3]. Group 2: Market Growth and Opportunities - The market for emotional consumption products, including stress-relief toys and personalized items, has seen a surge, with over 11,000 new companies registered in the past five years, and more than 3,100 in the last year alone [10]. - The popularity of unique plants and stress-relief toys has opened new avenues for businesses, with companies pivoting to focus on these high-demand products [8][10]. - The rise of emotional consumption has led to the creation of new professions, such as designers of stress-relief toys and "doll modification" specialists, indicating a diversification of the job market [12]. Group 3: Consumer Behavior and Market Dynamics - The emotional consumption trend is driven by the pressures of modern life, with young consumers seeking outlets for emotional release through purchases [12]. - Data shows that the volume of posts related to emotional products has increased by over 400 times in the past three years, reflecting a significant shift in consumer interests [5]. - Experts suggest that enhancing emotional consumption offerings and promoting rational consumption perspectives can further stimulate market growth and positive societal impacts [12].

Core Insights - The article highlights the growing trend of "emotional consumption" among young people in China, where nearly 30% of respondents engage in spending to achieve emotional satisfaction, reflecting a shift towards valuing emotional benefits over traditional product value [1][5]. Group 1: Emotional Consumption Trends - Young consumers are increasingly drawn to products that provide emotional value, such as stress-relief toys, personalized gifts, and immersive experiences like concerts and interactive performances [1][5][11]. - Sales of stress-relief toys have surged, with one store reporting over a 50% increase compared to the previous year [1][7]. - Unique experiences, such as creating personalized comics, have become popular, indicating a shift towards experiential purchases [3][5]. Group 2: Market Opportunities - The rise of emotional consumption has led to new business opportunities, prompting companies to pivot towards products that cater to emotional needs, such as stress-relief toys and personalized services [7][11]. - The demand for unique and personalized items, including decorative plants, is also on the rise, with specific products like the "龟背竹" and "彩叶芋" becoming popular among urban consumers [9][11]. Group 3: Future Directions - Experts suggest that to transition from "spending for happiness" to "enjoying the act of spending," there is a need to enhance the supply of emotional consumption products and promote a rational consumption mindset [13]. - The emotional consumption trend is evolving from individual choices to a broader social movement, creating new job opportunities in design and customization [11][13].

Core Viewpoint - The rise of "emotional consumption" among young consumers is driving the demand for innovative products that alleviate anxiety and provide emotional companionship, leading to a vibrant new market segment [1][10]. Group 1: Market Trends - In Jinan, the "emotional consumption" area in shopping malls is particularly popular, with products like "squeeze toys" attracting significant attention [3]. - In Shanghai, stores featuring colorful decor and unique products with personalized slogans are drawing young consumers, indicating a shift towards more engaging retail experiences [6]. - The popularity of personalized experiences, such as creating custom "four-panel" comics for 99 yuan, highlights the demand for unique emotional products [8]. Group 2: Sales Growth and Opportunities - Data from Xiaohongshu shows that the number of posts related to emotional products like aromatherapy and stress-relief toys has increased over 400 times in the past three years [10]. - Taobao reports that in 2024, spending on emotional value and interests has become the primary reason for young consumers' purchases, with sales of customized items like hand-drawn portraits and unique pillows rising over 50% [10]. - The surge in demand for stress-relief products has created new growth opportunities for businesses and farmers, with a notable increase in the registration of related companies [10][17]. Group 3: New Careers and Innovations - The trend of emotional consumption is not only transforming the market but also giving rise to imaginative new professions, such as stress toy designers and "doll modification" specialists [19][21]. - A young designer transitioned from crafting traditional art to creating stress-relief toys, successfully launching over 30 popular products [19]. - The "doll modifier" profession has gained popularity, with individuals like Huang Ting training hundreds of students in doll customization, reflecting the growing interest in this niche market [21][23].

Core Viewpoint - The home appliance, home decoration, and home furnishing industries are crucial for stimulating domestic demand in the current macroeconomic environment, transitioning from reliance on real estate to self-driven transformation and innovation, with platforms like Xiaohongshu playing a significant role in this shift [3][5][7]. Group 1: Industry Trends - The home appliance sector experienced a retail sales revenue of 1,030.7 billion yuan in 2024, marking a 12.3% increase year-on-year, surpassing the previous peak in 2017 [5]. - The home decoration and furnishing industries are expected to see a recovery in performance due to government subsidies, with the custom home furnishing sector projected to contribute 10% to 20% growth from the first wave of subsidy policies [7]. - The average renovation rate for existing homes is 2.6% nationwide, with 3.5% in first- and second-tier cities, indicating a robust demand for home renovations driven by the large stock of existing homes [7][8]. Group 2: Consumer Behavior - Xiaohongshu has become a vital platform for consumer decision-making in home life, with 89% of users searching for home appliance and furnishing products on the platform before making purchases [15][17]. - The platform's community content has seen an 87.3% increase in notes related to home furnishing, with a 403% rise in search volume for related categories, significantly outpacing industry averages [17]. - The younger generation, comprising 50% of users born after 1995 and 35% born after 2000, is driving over 40% of global consumption growth, making Xiaohongshu a key player in reaching this demographic [11][19]. Group 3: Innovation and Collaboration - Xiaohongshu has facilitated innovative product development, exemplified by the "Bag Chair," which achieved over 10 million yuan in GMV within ten days of launch, driven by insights from user data [22]. - The platform has enabled brands to redefine their marketing strategies, shifting from traditional methods to leveraging social media and community insights for consumer engagement [13][25]. - The collaboration between Xiaohongshu and brands has led to the creation of new product categories, such as "Little Private Bath" for water heaters, expanding the target audience beyond traditional home furnishing consumers [22][23]. Group 4: Economic Impact - In 2024, final consumption expenditure contributed 44.5% to economic growth, with the home furnishing and appliance industries representing a combined market space of over 10 trillion yuan, accounting for more than 20% of China's consumer market [27][28]. - The shift towards a consumption-driven economy necessitates a focus on fulfilling consumer desires for a better life, which is seen as a key driver for business transformation and growth in the home appliance and furnishing sectors [28][30].