长沙晚报掌上长沙12月13日讯（全媒体记者 刘捷萍）12月13日，"橙就新高度・鲜链新未来"麻阳冰糖 橙盒马上新启动仪式在长沙喜盈门・范城举行。此次活动由麻阳长河发展有限责任公司主办、麻阳长河 农林科技投资开发有限公司承办，标志着来自"世界长寿乡"湖南麻阳的富硒冰糖橙，正式通过盒马全渠 道深耕湖南市场，实现优质农产品与现代新零售的精准对接。 此次双方合作并非简单的渠道对接，更聚焦于品牌价值的深度挖掘。双方将共同强化"中国富硒长寿橙· 龙舟文化伴手礼"的产品定位，通过融入麻阳特色龙舟文化与长寿元素，让冰糖橙从"生鲜单品"升级 为"文化符号"，进一步提升产品附加值。 活动现场设置多重互动体验区，消费者可品鉴果肉、试饮鲜榨橙汁，通过融合龙舟文化与长寿元素的集 章打卡兑换周边礼品。麻阳特色IP"橙龙"的巡游互动也吸引众多家庭参与，有效传递品牌活力形象。 即日起，麻阳冰糖橙高端礼盒已在湖南12家盒马门店同步上架，消费者可到店选购或通过盒马APP享受 即时配送。为让长沙市民近距离感受好橙风味，12月13日至14日，盒马喜盈门、南门口、王府井、运 达、星沙、华创等6家门店同步开启试吃活动。 此次合作采用"产地直连餐桌"模式 ...

Core Insights - The Hunan Huaihua International Land Port is enhancing its logistics capabilities by utilizing a cold chain network for the transportation of Southeast Asian fruits, significantly reducing delivery times to under three days [1][2] - The port has transformed from a "transit corridor" to a "distribution hub," with a notable increase in fruit imports, particularly longan and bananas, which reached 93.91 million yuan, a growth of 280% year-on-year [1][2] Group 1 - The cold chain logistics company, Changhuai Cold Chain Logistics, has successfully implemented a strategy that ensures the freshness and market competitiveness of imported fruits [1] - Huaihua has established seven international logistics corridors, including routes to the Beibu Gulf and through China-Laos and China-Vietnam, enhancing its market recognition [1] - As of September 2023, the Huaihua International Land Port has operated 48 cold chain trains, transporting over 30,000 tons of goods [1] Group 2 - The construction of a smart cold chain digital logistics center with a capacity of 240,000 cubic meters was initiated in 2023, further supporting the port's logistics infrastructure [2] - The Huaihua Customs has implemented various reforms to improve customs clearance efficiency for fresh produce, including the establishment of a "green channel" and priority inspection mechanisms [2] - In addition to importing fruits, Huaihua is also promoting local agricultural products like the Mayang rock sugar orange and red heart kiwi for export, with fruit exports reaching 58.05 million yuan, a growth of 16,930% [2]