BAKERY PROFESSIONAL MAGAZINE 如果说巴黎有一种"咖啡神话"，那么 Café de Flore（花神咖啡馆） 就是这神话里最经久的一章。 行业资讯 技术干货 探店运营 东京烘焙职业人 { 烘焙食谱 RECIPES INFORMATION TECHNICAL STORE OPERATIONS 它 不 是 单 纯 的 一 家 咖 啡 馆 ， 而 像 一 座 活 在 街 角 的 博 物 馆 —— 波 伏 娃 和 撒 特 在 这 里 讨 论 文 学 和 哲 学，"超现实主义"这个词在此诞生，"达达主义"艺术运动在这里盛行，毕加索是这里的常客... 这里你喝的不是普通的咖啡，而是「一个时代的呼吸」。而在这呼吸里，那些常年与书、思想、艺 术为邻的客人，也在桌角留下一点气息。现代的来访者走进来，似乎能感觉到走进历史的重叠，走 进那些那些思想碰撞、讨论、写作的瞬间。 一个咖啡馆，能承载多少历史的重量？ Café de Flore 出现于第三共和国时期的巴黎，时间大致可追溯到 19 世纪 80 年代。虽然存在资料 差异（有称开业于 1880 年、1885 年或 1887 年），但公认的是： 它早在巴黎 ...

Core Insights - The Chinese baking market is experiencing new development opportunities driven by consumer downturn and retail transformation, exemplified by the rapid expansion of the JiaYue Baking brand, which has opened its 100th store within a year [1] - JiaYue Baking's success is attributed to its unique "supermarket + baking" model, which has redefined consumer perceptions and provided a replicable success template for traditional retail transformation [1] Group 1: Quality and Competitive Advantage - JiaYue Baking emphasizes "freshly baked on the same day" as a direct commitment to quality, differentiating itself from pre-packaged products by having dedicated in-store bakeries with professional bakers [3] - Consumer feedback highlights the freshness of JiaYue Baking products as a key factor driving repeat purchases, establishing a significant competitive edge [3] Group 2: Pricing Strategy - The brand adheres to a "quality first" principle in raw material selection, using high-quality ingredients like Dutch Friesland royal butter for its signature "fresh milk butter toast," which, despite higher costs, has gained consumer recognition [4] - Market research indicates that JiaYue Baking's core products are generally priced lower than or on par with competitors, such as fresh milk toast at 6.9 yuan, butter croissant at 15.9 yuan, and crispy small cakes at 9.9 yuan, effectively appealing to consumers' desire for quality and affordability [4] Group 3: Market Positioning - JiaYue Baking targets everyday family consumption, offering affordable quality baking products, and differentiates itself from traditional supermarket baking sections through specialized product development and on-site production [6] - This "middle route" successfully opens a new market segment in the ready-to-eat category within supermarkets, combining convenience with a quality experience similar to that of professional bakeries [6] Group 4: Innovation and Future Outlook - Looking ahead, JiaYue Baking faces both opportunities and challenges, with increasing consumer demand for high-quality, cost-effective baking products amid a consumer downturn [7] - The brand plans to enhance single-store operational efficiency, deepen product innovation, and explore flexible store formats, such as community small specialty stores, to better meet diverse consumer needs [7]