Core Points - The article highlights the launch of the "Hubei Province Farmers' Cooperative Good Ingredients Brand Cultivation Activity," aimed at enhancing the market competitiveness of Hubei agricultural products through branding, standardization, and channel connections [1][2][3] - The initiative is part of a broader strategy to transform Hubei's agricultural products from "local specialties" to "golden business cards," thereby increasing their value and market presence [2][3] - The event featured over 300 unique agricultural products from more than 60 cooperatives, showcasing Hubei's rich agricultural diversity and potential [3][5] Summary by Sections Brand Development - The Hubei Farmers' Cooperative Union aims to elevate the brand recognition and market influence of local agricultural products, facilitating their entry into broader markets [2][6] - The initiative includes a public call for a unified brand name for Hubei's quality agricultural products, with a reward of 10,000 yuan for the selected name [1][3] Agricultural Standards and Quality - The event emphasizes the importance of quality standards in agricultural branding, with a focus on selecting products that meet national standards and possess unique local characteristics [6][7] - The initiative aims to create a brand matrix that enhances the value of Hubei's agricultural products, contributing to increased efficiency and farmer income [3][7] Market Expansion and International Cooperation - The program is designed to help Hubei agricultural products penetrate various markets, including supermarkets, tourist areas, and international markets [7][8] - Future plans include international outreach, with activities scheduled in countries like Japan and South Korea, aiming to establish Hubei's agricultural products on a global scale [7][8]

Core Viewpoint - The development of the under-forest economy is crucial for promoting rural revitalization, increasing farmers' income, and enhancing consumption, as emphasized by national leaders and government reports [1][2][3]. Summary by Sections Under-Forest Planting - Under-forest planting involves cultivating various crops within forest areas, including medicinal herbs, mushrooms, tea, fruits, and vegetables [2][3]. - The environmental conditions of forest land significantly influence the types of economic crops that can be grown, necessitating local adaptations [2][3]. Regional Advantages - Yunnan province, with its diverse climate and rich biodiversity, has seen its under-forest economy flourish, with total output value rising from 65 billion yuan in 2019 to 148.1 billion yuan in 2023 [3]. - The province's unique ecological conditions support the growth of wild edible mushrooms and medicinal herbs, contributing to its leading position in the national under-forest economy [3]. Collaborative Models - The "enterprise + forest farm + base + farmer" model is proposed to enhance cooperation among different stakeholders, reducing market risks and ensuring mutual benefits [4]. - In Fujian, the collaboration model has led to significant production in bamboo shoots, with an annual output of 2.136 million tons [4]. Challenges in Under-Forest Economy - The under-forest economy faces challenges such as small-scale operations, lack of market information, and difficulties in technical dissemination [3][4]. - The reliance on traditional methods and the absence of a robust technological support system hinder the potential for scaling and industrialization [24][25]. Under-Forest Animal Husbandry - Under-forest animal husbandry includes sustainable practices for raising livestock, poultry, and bees, with annual outputs of approximately 4.9 billion poultry and over 50 million livestock [6][8]. - Successful examples include the revival of deer farming in Guangxi through improved breeding techniques and management practices [9]. Processing and Branding - The development of deep processing capabilities and brand recognition is essential for enhancing the value of under-forest products [13][15]. - Successful cases in regions like Hunan and Fujian demonstrate the potential for integrating local resources into broader economic models, such as tourism and cultural experiences [15][16]. Policy and Financial Support - Strengthening policy support and financial backing is critical for scaling the under-forest economy, with calls for innovative financing solutions tailored to the unique characteristics of forestry [27][25]. - The government aims to enhance the under-forest economy's contribution to rural income, targeting an annual output value of around 1 trillion yuan [27][28].