Core Points - The current Agricultural High-tech Fair (农高会) aims to enhance international cooperation and openness, with participation from over 50 countries and international organizations confirmed, including Uzbekistan, Tajikistan, and Belarus [1] - The fair will host various forums, including the SCO Modern Agriculture Development Roundtable and the 2025 International Apple Industry Technology Innovation Conference, promoting academic exchanges [1] - The exhibition will feature international agricultural cooperation zones and specialized exhibitions, including the SCO Agricultural Expo and a dedicated overseas exhibition area in Uzbekistan showcasing domestic agricultural products and technologies [1] - Economic and trade cooperation activities will continue, including global promotion conferences and bilateral trade matching events, aimed at helping enterprises expand into international markets [1] Group 1 - The fair will enhance its international influence and level through multiple initiatives [1] - Over 50 countries and international organizations are expected to participate [1] - The fair will include significant forums and academic exchanges [1] Group 2 - The exhibition will adopt a domestic and international linkage approach [1] - Specialized exhibition areas will be set up to showcase agricultural products and technologies [1] - Economic cooperation activities will support international market expansion for enterprises [1]

Core Insights - The "Yunong Excellent Products" brand has become a new symbol for showcasing modern agriculture in Henan, with 377 enterprises and 717 products included in its catalog, covering various categories such as planting, breeding, and processing [1][2] - Henan has maintained a stable grain production of over 130 billion jin for eight consecutive years, significantly contributing to the transformation from "selling raw materials" to "selling products" and "selling brands" [1] - The brand is set to implement a "Ten Gold Standards" admission criteria in 2024, focusing on green food, organic products, and other authoritative certifications to ensure trustworthiness [1] Digital and International Expansion - Digital empowerment is identified as a new engine for the growth of "Yunong Excellent Products," with plans for an online program launch in 2025 to create an integrated marketing network [2] - ASEAN is highlighted as Henan's largest trading partner, with a steady influx of fruits like durian and mangosteen into the market, while Henan's frozen and snack foods are entering Southeast Asian households [2] - The brand has established partnerships with trade organizations in Malaysia, Thailand, Cambodia, Australia, and Hungary, and is setting up overseas warehouses in Uzbekistan and Myanmar to enhance its international distribution network [2]

Core Points - The article highlights the launch of the "Hubei Province Farmers' Cooperative Good Ingredients Brand Cultivation Activity," aimed at enhancing the market competitiveness of Hubei agricultural products through branding, standardization, and channel connections [1][2][3] - The initiative is part of a broader strategy to transform Hubei's agricultural products from "local specialties" to "golden business cards," thereby increasing their value and market presence [2][3] - The event featured over 300 unique agricultural products from more than 60 cooperatives, showcasing Hubei's rich agricultural diversity and potential [3][5] Summary by Sections Brand Development - The Hubei Farmers' Cooperative Union aims to elevate the brand recognition and market influence of local agricultural products, facilitating their entry into broader markets [2][6] - The initiative includes a public call for a unified brand name for Hubei's quality agricultural products, with a reward of 10,000 yuan for the selected name [1][3] Agricultural Standards and Quality - The event emphasizes the importance of quality standards in agricultural branding, with a focus on selecting products that meet national standards and possess unique local characteristics [6][7] - The initiative aims to create a brand matrix that enhances the value of Hubei's agricultural products, contributing to increased efficiency and farmer income [3][7] Market Expansion and International Cooperation - The program is designed to help Hubei agricultural products penetrate various markets, including supermarkets, tourist areas, and international markets [7][8] - Future plans include international outreach, with activities scheduled in countries like Japan and South Korea, aiming to establish Hubei's agricultural products on a global scale [7][8]