Core Viewpoint - The Ministry of Agriculture and Rural Affairs has introduced the "Management Measures for the Quality Safety Commitment Certificate of Agricultural Products," effective from February 1, 2026, to enhance agricultural product quality safety and compliance with the revised Agricultural Product Quality Safety Law [1][2]. Group 1: Background and Purpose - The introduction of the quality safety commitment certificate system is a significant innovation to ensure agricultural product quality safety, responding to new requirements and conditions [2]. - The 2022 revision of the Agricultural Product Quality Safety Law mandates the establishment of the certificate system, requiring producers and cooperatives to issue, receive, and retain certificates [2]. - The new measures aim to clarify responsibilities, improve quality control, and facilitate the connection between production and market access [2]. Group 2: Key Contents of the Measures - The measures consist of 22 articles focusing on four main areas: the scope of issuance, responsibilities of different entities, labeling and issuance methods, and legal responsibilities for violations [3]. - The certificate management primarily applies to vegetables, fruits, tea leaves, live livestock, eggs, and aquaculture products [3]. - Different responsibilities are outlined for producers, cooperatives, and purchasers regarding the issuance and retention of certificates [3]. Group 3: Issuance and Retention of Certificates - Producers and cooperatives must issue certificates based on production batches and maintain records for at least six months [4]. - Purchasers must collect and retain certificates, especially when mixing or repackaging products, and also keep records for a minimum of six months [5]. - Farmers are encouraged to issue certificates when selling products, with local agricultural departments providing support and services [4]. Group 4: Implementation Measures - The Ministry will develop and publish a standardized certificate format, ensuring practicality and security [6]. - Comprehensive training and guidance will be provided to agricultural producers to facilitate understanding and compliance with the new measures [6]. - Enhanced inter-departmental collaboration will be established to ensure effective application and integration of the certificate system with product traceability and credit supervision [6].

Core Insights - Yunnan Diandian International Agricultural Co., Ltd. has been established with a registered capital of 5 million RMB [1] - The company is involved in various agricultural and food production activities, including grain processing, tea production, and beverage manufacturing [1] Company Overview - The legal representative of the company is Wu Haiping [1] - The company’s business scope includes licensed projects such as food production, beverage production, and food additive production [1] - General projects include the cultivation of coffee beans, tea, nuts, fruits, spices, and traditional Chinese medicine [1] Business Activities - The company is authorized to engage in food sales, food management, and the wholesale of salt [1] - It also covers a wide range of agricultural services, including the production, sale, processing, transportation, and storage of agricultural products [1] - The company is permitted to conduct internet sales of pre-packaged food and health food [1]

Core Insights - Jiangxi Manye Agricultural Co., Ltd. has been established with a registered capital of 100,000 RMB and is led by legal representative Feng Yijun [1] Business Scope - The company is involved in various licensed activities including beverage production, food internet sales, liquor operation, liquor product manufacturing, food sales, catering services, health food production, aquaculture, and poultry farming, which require approval from relevant authorities [1] - General business activities include fruit planting, sales of pre-packaged health food, food sales (limited to pre-packaged food), manufacturing of agricultural machinery parts, manufacturing of maternal and infant products, wholesale of fresh fruits, vegetable planting, leisure sightseeing activities, initial processing of edible agricultural products, wholesale of edible agricultural products, retail of fresh fruits, and domestic trade agency [1]

Core Points - The article highlights the launch of the "Hubei Province Farmers' Cooperative Good Ingredients Brand Cultivation Activity," aimed at enhancing the market competitiveness of Hubei agricultural products through branding, standardization, and channel connections [1][2][3] - The initiative is part of a broader strategy to transform Hubei's agricultural products from "local specialties" to "golden business cards," thereby increasing their value and market presence [2][3] - The event featured over 300 unique agricultural products from more than 60 cooperatives, showcasing Hubei's rich agricultural diversity and potential [3][5] Summary by Sections Brand Development - The Hubei Farmers' Cooperative Union aims to elevate the brand recognition and market influence of local agricultural products, facilitating their entry into broader markets [2][6] - The initiative includes a public call for a unified brand name for Hubei's quality agricultural products, with a reward of 10,000 yuan for the selected name [1][3] Agricultural Standards and Quality - The event emphasizes the importance of quality standards in agricultural branding, with a focus on selecting products that meet national standards and possess unique local characteristics [6][7] - The initiative aims to create a brand matrix that enhances the value of Hubei's agricultural products, contributing to increased efficiency and farmer income [3][7] Market Expansion and International Cooperation - The program is designed to help Hubei agricultural products penetrate various markets, including supermarkets, tourist areas, and international markets [7][8] - Future plans include international outreach, with activities scheduled in countries like Japan and South Korea, aiming to establish Hubei's agricultural products on a global scale [7][8]

Core Insights - The report highlights the role of interest e-commerce in revitalizing rural industries by addressing the "production-village-people" dilemma, emphasizing the need for new technologies and digital platforms to leverage rural resources [1][2] Group 1: Interest E-commerce and Digital New Farmers - Interest e-commerce platforms like Douyin enable digital new farmers to utilize short videos and live streaming to effectively market agricultural products, enhancing consumer decision-making and building product reputation [2][5] - Digital new farmers are defined as those who use digital platforms to engage in agricultural production, processing, and sales, thereby transforming rural production relationships [1][2] Group 2: Impact on Agricultural Production - The feedback from consumers and sales data helps alleviate the challenges faced by small-scale agricultural producers in connecting with market demands [2] - The case of Douyin creator @乡愁 illustrates the potential of digital platforms, with over 27 million followers and 1 billion video views, showcasing the successful promotion of local agricultural products [2][5] Group 3: Growth Metrics and Trends - From September 2023 to September 2024, Douyin sold 7.1 billion units of agricultural products, with a 63% year-on-year increase in the number of agricultural merchants and a 52% increase in the number of agricultural creators [5] - The interaction between consumers and digital new farmers fosters the adoption of modern agricultural techniques and enhances product quality, driving the branding of agricultural products [5]