农产品生产与销售

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湖北“品牌强农”工程再升级 50万合作社为百姓餐桌遴选好食材
Chang Jiang Shang Bao· 2025-06-30 06:28
Core Points - The article highlights the launch of the "Hubei Province Farmers' Cooperative Good Ingredients Brand Cultivation Activity," aimed at enhancing the market competitiveness of Hubei agricultural products through branding, standardization, and channel connections [1][2][3] - The initiative is part of a broader strategy to transform Hubei's agricultural products from "local specialties" to "golden business cards," thereby increasing their value and market presence [2][3] - The event featured over 300 unique agricultural products from more than 60 cooperatives, showcasing Hubei's rich agricultural diversity and potential [3][5] Summary by Sections Brand Development - The Hubei Farmers' Cooperative Union aims to elevate the brand recognition and market influence of local agricultural products, facilitating their entry into broader markets [2][6] - The initiative includes a public call for a unified brand name for Hubei's quality agricultural products, with a reward of 10,000 yuan for the selected name [1][3] Agricultural Standards and Quality - The event emphasizes the importance of quality standards in agricultural branding, with a focus on selecting products that meet national standards and possess unique local characteristics [6][7] - The initiative aims to create a brand matrix that enhances the value of Hubei's agricultural products, contributing to increased efficiency and farmer income [3][7] Market Expansion and International Cooperation - The program is designed to help Hubei agricultural products penetrate various markets, including supermarkets, tourist areas, and international markets [7][8] - Future plans include international outreach, with activities scheduled in countries like Japan and South Korea, aiming to establish Hubei's agricultural products on a global scale [7][8]
中国人民大学发布《兴趣电商助力乡村产业振兴报告》:大量数字新农人涌现
Guan Cha Zhe Wang· 2025-06-05 12:37
Core Insights - The report highlights the role of interest e-commerce in revitalizing rural industries by addressing the "production-village-people" dilemma, emphasizing the need for new technologies and digital platforms to leverage rural resources [1][2] Group 1: Interest E-commerce and Digital New Farmers - Interest e-commerce platforms like Douyin enable digital new farmers to utilize short videos and live streaming to effectively market agricultural products, enhancing consumer decision-making and building product reputation [2][5] - Digital new farmers are defined as those who use digital platforms to engage in agricultural production, processing, and sales, thereby transforming rural production relationships [1][2] Group 2: Impact on Agricultural Production - The feedback from consumers and sales data helps alleviate the challenges faced by small-scale agricultural producers in connecting with market demands [2] - The case of Douyin creator @乡愁 illustrates the potential of digital platforms, with over 27 million followers and 1 billion video views, showcasing the successful promotion of local agricultural products [2][5] Group 3: Growth Metrics and Trends - From September 2023 to September 2024, Douyin sold 7.1 billion units of agricultural products, with a 63% year-on-year increase in the number of agricultural merchants and a 52% increase in the number of agricultural creators [5] - The interaction between consumers and digital new farmers fosters the adoption of modern agricultural techniques and enhances product quality, driving the branding of agricultural products [5]