Core Viewpoint - The integration of intangible cultural heritage (ICH) with digital platforms like YY Live is driving the revitalization and commercialization of traditional crafts, particularly in the context of the Li ethnic group's heritage in Hainan, China [1][5][8]. Group 1: Non-Heritage Industry Development - The live broadcast showcased the transformation of Li pottery and other traditional crafts into marketable products, with local artisans earning monthly incomes of 4,000 to 6,000 yuan [1][4]. - The Li pottery workshop aims to achieve sales exceeding 2 million yuan through e-commerce platforms in 2024 [1][7]. - The Li ethnic crafts have evolved from being used solely for personal purposes to becoming cultural gifts and tourism products, even reaching international markets [4]. Group 2: Cultural and Tourism Integration - The live broadcast allowed viewers to experience traditional performances and local cuisine, creating a closed loop of cultural dissemination, visitor engagement, and product sales [2][5]. - The establishment of non-heritage experience zones in tourist areas enables visitors to participate in the creation of Li pottery and textiles, enhancing cultural interaction [2][5]. Group 3: Digital Media and Market Activation - The "live broadcast + non-heritage" model facilitates the transition from cultural display to consumer engagement, significantly lowering the barriers to understanding and appreciating traditional crafts [7]. - The integration of live streaming with cultural heritage has attracted over 500,000 visitors annually to the scenic area, converting online cultural interest into offline tourism spending [7]. Group 4: National Strategy and Economic Impact - The development of non-heritage workshops is part of a broader national strategy to promote rural revitalization and cultural confidence, with over 11,000 workshops established nationwide, creating job opportunities for over 1.2 million people [8]. - The Li ethnic heritage's commercialization reflects a successful model of transforming traditional culture into a sustainable economic driver, contributing to local economic development [8][9].

Core Points - The article highlights the integration of intangible cultural heritage (ICH) into the daily lives of residents in Changjiang Li Autonomous County, showcasing various cultural activities and training programs aimed at promoting traditional crafts and arts [2][5]. Group 1: Cultural Activities - Changjiang Cultural Center has been actively conducting public cultural and artistic activities since 2018, focusing on ICH, dance, music, calligraphy, and painting [2]. - Over 30 cultural activities have been organized this year, including hands-on experiences in classrooms and street exhibitions, making ICH more accessible to the public [5]. Group 2: Training Programs - A recent parent-child pottery class was held, where children engaged in the fun of making Li pottery, reflecting the community's involvement in ICH [2]. - Two training sessions for Li brocade creative product making were conducted, attended by 50 ICH enthusiasts and representatives, enhancing their innovative thinking and practical skills [2]. Group 3: Promotion of ICH - A non-machine, hand-weaving demonstration of Li brocade was showcased by a provincial ICH representative, emphasizing the dedication to maintaining traditional craftsmanship [3]. - The recent announcement of five new provincial ICH representatives from Changjiang signifies progress in the protection and transmission of ethnic culture [5]. Group 4: Future Plans - Upcoming events include a folk song performance, a pottery-making competition, and a cowhide stool-making training session, aimed at further integrating ICH into everyday life [5].

Group 1 - The event "Integrating Modern Life: Intangible Cultural Heritage and the Times" was held in Dongfang City to celebrate the Mid-Autumn Festival and National Day, showcasing traditional crafts and cultural experiences [1] - Activities included a live demonstration of Li brocade weaving, pottery making, and immersive experiences for visitors to engage with traditional culture [1] - The event attracted a large number of participants, with over a hundred Li ethnic weavers demonstrating their craft, and many citizens enjoying hands-on pottery experiences [1]

Core Insights - Hainan province is leveraging its cultural and natural resources through innovative models like "intangible cultural heritage + ecology" to stimulate rural economies and explore deep integration of agriculture, culture, and tourism [1][8] Group 1: Cultural Heritage and Economic Growth - The traditional Li pottery technique, with over 3,000 years of history, is being revitalized in Changjiang Li Autonomous County, where local artisans are trained to preserve this intangible cultural heritage, leading to increased local employment and income [2][3] - The pottery training programs have successfully engaged over 150 local villagers, with average annual incomes ranging from 20,000 to 30,000 yuan [2] - The integration of Li pottery into educational programs has fostered a new generation of cultural heritage transmitters among students [3] Group 2: Ecotourism and Community Development - Wuzhishan's Yahu Terraces, the largest in Hainan, have become a focal point for agritourism, generating over 6 million yuan in tourism revenue and providing stable employment for 16 locals [4] - The Red Canyon cultural tourism area in Wuzhishan is projected to attract 320,000 visitors in 2024, showcasing diverse recreational activities and yielding significant economic, ecological, and social benefits [5] Group 3: Revitalization of Historical Villages - The ancient volcanic stone village of Sanqing, with an 800-year history, is promoting cultural tourism by integrating heritage experiences with modern amenities, attracting around 300 visitors daily [6][7] - The village's unique offerings, such as the Spring Breeze Non-Heritage Experience Courtyard, create a vibrant cultural space that enhances visitor engagement and supports local artisans [6][7] - Hainan's approach to integrating agriculture, culture, and tourism is transforming its ecological and cultural assets into sustainable economic opportunities, exemplifying the principle that "green mountains and clear waters are invaluable assets" [7][8]

Core Insights - The 21st China (Shenzhen) International Cultural Industries Fair concluded, showcasing Hainan's unique cultural products and providing new opportunities for the cultural industry [3][6] - Hainan's participation emphasized the theme "Cultural Empowerment of Free Trade Port," with 29 cultural enterprises presenting hundreds of local products [3][6] Group 1: Cultural Products and Innovations - Hainan's red clay ceramics attracted attention for their unique textures, leading to potential collaborations with external enterprises [3][4] - The popularity of Hainan's Huanghuali wood products among younger audiences indicates a growing interest in traditional culture, prompting designers to create more youth-oriented products [4][5] Group 2: Market Opportunities and Collaborations - The fair served as a platform for cultural enterprises to connect, with many expressing interest in partnerships to expand the market for red culture products [5][6] - The event highlighted the importance of integrating traditional craftsmanship with modern fashion to elevate Hainan's ethnic clothing on an international scale [5][6] Group 3: Economic and Policy Interest - Attendees showed interest in Hainan's favorable policies for cultural enterprises, indicating a potential influx of investment in the cultural and wellness sectors [6][7] - The fair's success reflects a broader trend of cultural industry growth in Hainan, driven by youthful engagement and cross-regional collaboration [6][7]

Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair (Cultural Fair) opened on May 22, showcasing over 120,000 cultural products from 6,280 exhibitors, including government groups, cultural institutions, and enterprises [3][4] - The Hainan exhibition area, themed "Cultural Empowerment of Free Trade Port," featured 29 cultural-related units, highlighting the strength and charm of Hainan's cultural industry in the new era [3][6] - The exhibition area of Hainan and the number of exhibitors reached a new high since 2022, aiming to promote Hainan's culture and creative products to a broader market [6] Group 2 - Hainan's cultural display combined traditional elements with modern trends, exemplified by the demonstration of Li brocade weaving by representative inheritor Fu Xiuying, showcasing the craftsmanship and cultural heritage [4] - The Hainan Zijin Ceramic Culture Development Co., Ltd. introduced innovative unglazed tableware that retains the texture of Li pottery while incorporating modern design features, appealing to contemporary consumers [5] - The Hainan Provincial Performing Arts Group presented a variety of cultural and creative products, including the "Encounter Dongpo" IP, which has produced 67 types and 412 styles of cultural products since entering the creative market last year [5]

Group 1 - The core theme of the exhibition is "Cultural Empowerment of the Free Trade Port" showcasing Hainan's unique cultural charm and achievements in cultural construction [2] - Hainan's exhibition will focus on innovative practices in historical culture preservation, revolutionary culture inheritance, marine culture exploration, and folk culture revitalization [2] - A total of 29 cultural-related units from Hainan will participate, displaying unique cultural products such as Li brocade, Li pottery, coconut carvings, and more [2][3] Group 2 - The exhibition will feature a series of cultural activities, including performances of classic ballet, Li brocade fashion shows, and traditional songs, allowing audiences to experience Hainan's cultural allure [2] - To promote transactions within the exhibition, Hainan will offer gifts for purchases over 300 yuan, including exquisite cultural gifts and interactive quiz prizes [3] - The participation aims to promote Hainan's cultural industry on a national platform, facilitating cultural product transactions and project investments [3]