Core Viewpoint - The article discusses the challenges and potential of creating a unified platform for the civil aviation industry in China, akin to the railway system's 12306, which would streamline ticket purchasing, changes, and information access for travelers [4][10][30]. Group 1: Current State of Civil Aviation - The civil aviation industry in China is highly fragmented, with over 40 airlines competing independently, making it difficult to establish a unified system [4][6][8]. - Unlike the railway system, which has a centralized management structure, the civil aviation sector operates with multiple players, each with its own data and customer management systems [3][6][14]. Group 2: Recent Developments - On July 28, the three major airlines in mainland China announced their support for the "Air Travel Comprehensive Service Platform," aiming to create a one-stop service for flight queries, ticket purchases, and other travel-related services [7][10]. - This collaboration marks a significant shift, as these airlines have historically been cautious about sharing resources and data [9][10]. Group 3: Challenges Ahead - The integration of various airline systems into a single platform poses significant technical challenges, including the need for real-time data synchronization and compatibility among different booking and settlement systems [13][15][30]. - The existing ecosystem of ticket sales involves multiple stakeholders, each with its own pricing strategies and promotional tactics, complicating the establishment of a unified platform [17][18]. Group 4: Regulatory and Operational Hurdles - Standardizing rules across different airlines is a complex task, as each airline has its own policies regarding ticket changes, loyalty programs, and baggage allowances [19][20]. - The civil aviation sector faces unique uncertainties, such as weather conditions and air traffic control, which add layers of complexity to providing accurate flight information [22][23]. Group 5: Future Outlook - The article suggests a gradual approach to implementing the unified platform, starting with major domestic routes and progressively expanding to more complex scenarios [28][30]. - Achieving a fully integrated civil aviation platform is seen as a long-term goal that requires patience and collaboration among industry players [26][30][31].

12306售卖的是同一个公司即国铁集团的资源，各个车次之间不存在竞争，但民航业市场化程度很高， 各航司之间有竞争，也就不可避免地会在各个渠道展开竞争，而价格竞争是市场竞争的主要形式。 同质化的商品和服务，多多少少都会存在渠道为王的现象，简单地说，就是渠道比商品和服务本身更重 要。机票销售主要有航司直销和分销，分销渠道中，OTA平台聚合多家航司信息，有一站式比价优势， 增加了用户购票的便利性。更重要的是，OTA平台有内容，能吸引消费者；有聚合租车、酒店等多种资 源；还掌握大量用户出行偏好，所以，其能制定出更灵活的销售策略，甚至通过资源整合补贴机票，给 出比航司更有竞争力的销售策略。这些策略吸引了大量消费者，在这种情况下，为了获取渠道上的消费 者，航空公司就会向渠道倾斜资源，提供更多的优惠。 打个比方，某个航班在某个平台上很便宜，消费者得自己去找。A平台的信息，不可能强制推送到B平 台。如果在微信、微博这类平台上进行大撒网的推广，那就是广告。这个费用可能比某个航班的全部收 入都高。 反之，在计划经济体系中，价格是恒定不变的国家牌价，几十年如一日，价格信息可以慢慢传播到每一 个人都知道。这就是所谓的透明。但透明意味 ...