为了提振黄金市场需求，印度商家们已经行动起来，力促节日消费水平维持此前水准。为了对冲需求不 足，印度黄金珠宝商加速自身产品的结构性调整。例如，18K金饰（纯度75%）市场份额从5%至7%跃 升至15%以上，价格较传统22K黄金低20%，以此迎合年轻消费者在婚庆刚需上的"轻量化"需求。 在印度约有三分之二的黄金需求由广大的农村市场驱动，而近期由于高关税的影响，印度农民收入水平 和未来前景难言乐观，该人群对黄金需求下降给整体市场行情造成了明显影响。在此背景下，消费者行 为呈现结构性调整：非必要首饰消费大幅萎缩，婚庆刚需黄金饰品呈轻量化设计及以旧换新态势。金属 市场研究机构金属聚焦公司（Metals Focus）发布的报告显示，今年一季度，在印度首饰消费中，以旧 换新占比高达60%。 与此同时，受金价持续走高影响，过去几周印度的消费者在投资属性上情绪提升。数据显示，今年一季 度，印度黄金交易型开放式证券投资基金规模接近1600亿元，较年初增长明显，反映出投资者对黄金的 长期配置意愿。世界黄金协会印度区首席执行官萨钦·贾恩指出，"即使实物量下降，印度的黄金需求仍 将高于去年"。他补充称，印度的投资需求，尤其是对黄金交 ...

Core Insights - India's gold demand during the festival season is expected to be weaker than last year due to record-high gold prices, which may suppress jewelry purchases and offset moderate growth in investment demand [1] - The decline in gold demand in India, the world's second-largest gold consumer, could limit the recent surge in global gold prices [1] - Despite high gold prices, investment demand, particularly for gold ETFs, has been rising, indicating a shift in consumer behavior towards long-term investment in gold [2] Group 1: Gold Demand Trends - Gold prices in India reached a historic peak of 109,840 rupees per 10 grams, up 42% year-to-date, with a 21% increase projected for 2024 [1] - Consumer budgets are fixed, making it difficult to keep up with rising gold prices, leading to an expected decline in physical demand by approximately 10%-15% [1] - The fourth quarter typically accounts for one-third of India's gold sales, driven by wedding season and festivals, with 2024 demand reaching 265.8 tons due to price corrections [1] Group 2: Investment Demand and Consumer Behavior - Investment demand, especially for gold ETFs, has been increasing, with the ETF size in India approaching 160 billion rupees in Q1 2025, reflecting a strong long-term allocation willingness [2] - Structural changes in consumer behavior are evident, with a significant decline in non-essential jewelry purchases, while wedding-related demand is maintained through lightweight designs and trade-in options [2] - The share of trade-in jewelry consumption reached 60% in Q1 2025, with retailers offering installment payment plans to ease budget constraints [2] Group 3: Retail Market Challenges - Recent tax relief measures may partially boost retail demand, but the benefits of tax cuts have already been largely realized in 2024, leading to a 27% year-on-year decline in gold imports from January to May 2025 [3] - Retail jewelry consumption fell by 25% year-on-year to 71 tons in Q1 2025, marking the lowest level since 2020, with southern markets experiencing a similar decline [3] - Jewelers are adjusting product structures, increasing the market share of 18K gold jewelry from 5%-7% to over 15%, appealing to younger consumers seeking fashion and value [3] Group 4: Future Outlook - The World Gold Council predicts that if gold prices exceed $3,000 per ounce, India's total gold demand may drop to 700 tons in 2025, the lowest in four years [4] - Some institutions remain optimistic, suggesting that as consumers adapt to high gold prices and with favorable monsoon conditions, demand may rebound by 5%-10% in the fourth quarter [4] - The decline in India's gold import demand may limit global gold price increases, but central bank purchases could provide long-term support for prices [5]

Core Insights - The report by MetalsFocus indicates that gold prices have reached record highs in 2025, impacting consumer purchasing behavior in India, particularly in the jewelry sector [1][4] - The demand for gold jewelry in India has significantly decreased, with a 25% year-on-year drop in Q1 2025, reaching a low of 71 tons, the lowest since Q3 2020 [1][4] Group 1: Impact of Gold Prices on Demand - The surge in gold prices has led to a decline in consumer purchasing power for gold jewelry, resulting in a shift towards lower karat gold options [1][2] - The total sales of jewelry in India during Q1 2025 saw a significant portion, estimated at 60%, coming from old jewelry exchanges for new pieces [2][3] - Retailers are promoting lower-priced 14K and 18K gold jewelry to attract consumers, as traditional 22K gold jewelry still dominates the market with a market share of 75%-80% [2][3] Group 2: Consumer Behavior and Market Trends - The demand for wedding-related jewelry remains resilient, indicating a rigid demand that cannot be postponed [2][3] - The trend towards lower karat gold and lighter weight jewelry is driven by younger consumers, particularly in urban areas, reflecting a shift in fashion preferences [3][4] - Despite a 20%-30% decline in gold jewelry sales by weight compared to last year, the revenue has shown unexpected resilience, suggesting a potential recovery in consumer spending [4][6] Group 3: Future Outlook - The ability of Indian consumers to adapt to the new gold price levels will determine the pace of market recovery, with expectations of increased demand during the upcoming festive and wedding seasons [4][6] - The forecast for 2025 indicates a potential overall decline of approximately 13% in gold jewelry consumption compared to 2024, despite anticipated increases in consumer confidence due to a healthy economy [4][6]