导语：2024年被业内公认为AI应用爆发元年，AI将像水电一样成为基础服务赋能各行各业。随着2025年半年报的收官，A股那些AI应用标的业绩表现如何？相关AI业务有没有形成商业正向循环 出品：新浪财经上市公司研究院 文/夏虫工作室 核心观点：三六零为何梭哈AI，这背后或折射出其商业困境。随着移动端及AI浪潮席卷，传统PC端流量入口面临商业瓶颈，其营收持续下滑或侧面验证这一点。公司累计研发投入超200亿元， 三六零曾对外表示，自2023年确立"AI+安全"双主线战略以来，持续推进AI原生产品研发与提升既有产品的"AI"含量。当前公司自研产品体系涵盖通用大模型、AI应用、AI安全产品和各类智 为何公司如此强调AI，这背后有何玄机？ 三六零亟需新的流量入口？ 对于上述困局，公司在半年报也表示，进入移动互联网时代，用户与广告主转向移动端，传统PC广告市场受到冲击，公司面临营收规模减少风险。同时，"人工智能+"浪潮下，市场竞争激烈，业 纳米AI难解困？ 公司在年报表示，在人工智能领域，公司持续深化"AIIINAI"战略，致力于以AI重塑各项业务。在C端应用方面，公司持续迭代"纳米AI搜索""360AI办公"等AI原生互 ...

Core Viewpoint - The integration of security and AI is essential for the future of digitalization, with 360 Group focusing on a dual development strategy of security and AI to drive transformation in the security industry [1][2]. Group 1: AI and Security Integration - 360 Group emphasizes that without AI capabilities, analyzing security big data is impossible [2]. - The company has developed AI search products and aims to combine AI with security to address new challenges posed by AI [2]. - The emergence of large models is seen as a milestone in AI development, but their application in enterprises has been limited due to insufficient reasoning capabilities and lack of independent operational abilities [2]. Group 2: Development of Intelligent Agents - Intelligent agents are viewed as an evolution of large models, addressing two main issues: autonomous understanding of tasks and the ability to use various tools through standardized APIs [2][3]. - The company predicts that general intelligent agents will be difficult to achieve, while specialized intelligent agents will be more viable [3]. - The development of intelligent agents will require collaboration among multiple foundational models and specialized knowledge [3]. Group 3: Multi-Agent Swarm Concept - 360 Group has introduced the concept of a "multi-agent swarm," which allows multiple intelligent agents to collaborate on complex tasks, enhancing their capabilities beyond individual agents [4]. - The performance of the multi-agent swarm has been impressive, achieving a task success rate of 95.4% [4]. - The company aims to provide the necessary infrastructure for enterprises to build their own intelligent agents and multi-agent swarms through its intelligent agent factory [4]. Group 4: Impact on Cybersecurity - Intelligent agents are expected to serve as virtual security experts, allowing companies to deploy numerous security agents to address talent shortages [5]. - The year 2025 is anticipated to be a pivotal year for the emergence of security intelligent agents [5]. - However, there are concerns that intelligent agents could also be exploited by hackers, leading to a new form of cyber warfare where machines and algorithms play a significant role [5].

Core Viewpoint - The integration of security and AI is essential for the future of digitalization, with 360 Group emphasizing a dual development strategy of security and AI to drive transformation in the security industry [1][2]. Group 1: AI and Security Integration - 360 Group aims to combine AI with security to address new challenges posed by AI technologies, asserting that security is the foundation of digitalization while AI represents its pinnacle [2]. - The company has developed the 360 Security Large Model and 360 Security Intelligent Agent to enhance security capabilities through AI [1][5]. - The emergence of large models has been a milestone in AI development, but 360 Group identifies limitations in their application within enterprises, particularly regarding reasoning capabilities and independent task execution [2][3]. Group 2: Intelligent Agents Development - Intelligent agents are seen as an evolution of large models, capable of understanding tasks autonomously and utilizing various tools through standardized APIs [2][3]. - 360 Group has been working on intelligent agents for two years and predicts that specialized intelligent agents will be more viable than general ones, requiring collaboration among multiple foundational models [3]. - The company has introduced the concept of a "multi-agent swarm," which allows multiple intelligent agents to work together to complete complex tasks, achieving a task success rate of 95.4% [4]. Group 3: Intelligent Agent Factory - 360 Group is establishing an "Intelligent Agent Factory" to provide essential infrastructure for businesses to develop their own intelligent agents, addressing challenges in resource allocation [5]. - The intelligent agents can serve as virtual security experts, potentially compensating for talent shortages in cybersecurity [5]. Group 4: Security Implications of Intelligent Agents - While intelligent agents can enhance security operations, there is a risk that they could also be exploited by hackers, leading to a new form of cyber warfare where machines and algorithms play a significant role [5]. - 360 Group is committed to using intelligent agents to reshape digital security, offering customizable security intelligent agents for various business needs [5].

Core Viewpoint - The integration of security and AI is essential for the future of digital transformation, with 360 Group focusing on developing security and AI in tandem to drive industry change [1][2]. Group 1: AI and Security Integration - 360 Group emphasizes that security is the foundation of digitalization, while AI represents its pinnacle, leading to a dual development strategy of security and AI [1]. - The company has launched the 360 Security Large Model and 360 Security Intelligent Agent to address new security challenges posed by AI [1]. - The emergence of large models has been a milestone in AI development, but their application in enterprises has faced challenges, particularly in reasoning capabilities and independent task execution [1][2]. Group 2: Intelligent Agent Development - 360 Group has been working on intelligent agents for two years and has identified key trends, including the viability of specialized intelligent agents over general ones and the need for collaborative base models [2]. - The concept of "multi-agent swarm" is introduced, where multiple intelligent agents work together to complete complex tasks, enhancing efficiency and effectiveness [2][3]. - The performance of the multi-agent swarm has shown a task success rate of 95.4%, demonstrating significant advancements in collaborative capabilities [3]. Group 3: Intelligent Agent Factory - 360 Group aims to enable enterprises to create their own reasoning and multi-agent swarms through the establishment of an Intelligent Agent Factory, providing essential infrastructure in the cloud [3]. - The Intelligent Agent Factory includes eight foundational elements necessary for building intelligent agents, addressing the challenges enterprises face in acquiring these resources [3]. Group 4: Impact on Cybersecurity - The development of intelligent agents could replace human security experts, allowing companies to deploy numerous virtual security agents to mitigate talent shortages [4]. - However, there is a concern that intelligent agents could also be exploited by hackers, transforming the landscape of cyber warfare into a confrontation between humans and machines [4]. - 360 Group is committed to using intelligent agents to enhance digital security, offering customizable security agents and ready-to-use solutions for businesses [4].