Core Insights - The "Chilean Cherry Ice and Snow Festival" was launched in Guangzhou, highlighting the strong partnership between Chile and China in fruit trade, particularly cherries [1][10][11] - Chile has been the largest source of imported cherries for China for over a decade, and there are hopes for deeper cooperation in technology exchange and trade facilitation [11][19] - The event aims to enhance consumer engagement and awareness of cherry quality through interactive experiences [5][18] Company Collaboration - YH Supermarket is a key partner for Chilean cherries in China, planning to expand the variety and packaging of cherries to meet diverse consumer needs [3][13] - YH Supermarket emphasizes full-chain quality control in collaboration with Chilean fruit exporters and logistics partners to ensure high-quality fresh fruit for consumers [15][19] - The supermarket's sales of Chilean cherries reached nearly 50 million yuan during the New Year holiday, indicating strong market demand [17] Consumer Engagement - The festival featured immersive experiences, allowing consumers to create cherry bouquets and taste various cherry varieties, enhancing the shopping experience [5][18] - Interactive games and activities at the event aimed to boost consumer interest and purchasing enthusiasm for cherries [5][18] - The focus on quality and attractive packaging positions Chilean cherries as a popular choice for gifts during the festive season [5][20] Market Trends - Chilean cherries are becoming a "star product" in the New Year goods market, with YH Supermarket promoting them as a core item for family gatherings [20] - The supermarket plans to optimize product displays and create festive scenarios to enhance cherry sales during the holiday season [20][22] - The transition of cherry varieties in the market from Santina to more visually appealing and durable options like Rabins reflects changing consumer preferences [18][20]

Core Viewpoint - Yonghui Supermarket has launched its 2026 New Year goods festival strategy at the SM Plaza store, which is significant as this store has achieved annual sales exceeding 400 million yuan and is considered the "store king" among Yonghui's over 300 remodeled stores [2][10]. Group 1: Store Features and Consumer Experience - The SM Plaza store has a complete property layout with an area of approximately 3,500-4,000 square meters, allowing for a compact display of various product categories, enhancing consumer navigation [3][9]. - The store features a high proportion of "3R" products (Ready to Cook, Ready to Heat, Ready to Eat), which account for 45% of top-selling items, and overall, food-related products make up over 60% of the offerings [3][6]. - The store emphasizes consumer experience with ample tasting services in the bakery, fruit, and prepared food sections, ensuring a positive shopping atmosphere [6][14]. Group 2: Product Offerings and Pricing Strategy - Yonghui offers a wide range of seafood products, from affordable options like live grass carp at 9.8 yuan per jin to high-end items like Boston lobsters priced at 399 yuan and king crabs at 998 yuan, ensuring a good price-quality ratio [6][8]. - The supermarket has partnered with major brands like Yili and Mengniu to provide high-quality, cost-effective products, such as yogurt at 9.9 yuan per kg and premium milk at 4.0 yuan [8][12]. - The New Year goods festival will feature a core offering of "30 million-level quality explosive products" and "120 major New Year items" to cater to various consumer segments [8][10]. Group 3: Strategic Focus and Employee Engagement - The launch of the New Year goods festival marks Yonghui's entry into a new phase of self-operation focused on "product strength + scene strength," aiming to enhance consumer experience through systematic integration of product upgrades and service improvements [8][10]. - The SM Plaza store has implemented a profit-sharing model for employees, distributing over 3 million yuan in bonuses, and has trained nearly 100 certified skilled workers to enhance service quality [14][12]. - Yonghui's strategy emphasizes creating a rich "eating and drinking scene," which requires more employee involvement and skill enhancement, moving away from merely reducing operational complexity [14][12].

Group 1 - The core viewpoint of the article is that Yonghui Supermarket has officially launched its 2026 New Year goods festival strategy in Tianjin, marking a new phase of self-operated business focusing on "product strength + scene strength" after surpassing 300 stores nationwide [1][3] - During the New Year period, Yonghui's nationwide stores saw a 200% increase in the growth of 3R ready-to-eat products, with 30 high-quality products achieving sales growth of over 100% [3] - Notable sales included Chilean cherries reaching nearly 500 million yuan, and the sales of Wuliangye 52-degree liquor increasing over 20 times compared to the previous period [3] Group 2 - Yonghui has planned a "four-wave" supply strategy to align with the different consumption rhythms and segmented demands during the Spring Festival, dynamically adding about 120 high-quality products to the 30 core explosive products for a comprehensive and scenario-based supply solution [3]