Core Viewpoint - The company has acknowledged a packaging error in the classic version of Guizhou Moutai liquor and has implemented corrective measures along with a customer service solution [1]. Group 1: Packaging Correction - The packaging error on the 53% vol 500ml Guizhou Moutai liquor (Bingwu Year) classic version has been corrected, and production has resumed as of January 23, 2026 [1]. - The company expressed gratitude to customers who pointed out the packaging issue, emphasizing the importance of customer feedback for continuous improvement [1]. Group 2: After-Sales Solutions - The first after-sales solution allows customers to exchange the original product for the corrected version at Moutai's self-operated stores until December 31, 2026 [1]. - The second solution involves a "pen tool" that is currently in the prototype stage, aimed at providing an artistic and user-friendly way for customers to address the packaging issue [2].

Core Viewpoint - The company has resolved a printing error on the packaging of the 53%vol 500ml Guizhou Moutai liquor (Bingwu Year) classic edition and has resumed production as of January 23, 2026 [1][4]. Group 1 - A printing error was identified on the packaging of the 53%vol 500ml Guizhou Moutai liquor, where the character "昴" was incorrectly printed as "昂" [3][7]. - The company promptly verified the error and contacted the supply chain to make necessary corrections, ensuring that the issue was addressed quickly [3][7]. - Consumers who have received the incorrect packaging were advised to visit local Moutai stores for exchanges, and the company proposed creating a mold for consumers to fix the error themselves if feasible [3][7].

Core Viewpoint - The "Xiao Mao i Moutai" WeChat account announced that the production of the 53% vol 500ml Guizhou Moutai liquor (Bingwu Year of the Horse) classic version has resumed after two days of intensive collaboration across the entire supply chain, with the outer packaging corrected as of January 23, 2026 [1] Group 1 - The outer packaging of the Guizhou Moutai liquor has been corrected [1] - Production of the classic version of Guizhou Moutai liquor has resumed [1] - The announcement was made on January 23, 2026 [1]

Group 1 - The recent packaging error of the 53%vol 500ml Guizhou Moutai (600519) liquor, where the character "昴" was mistakenly printed as "昂", has garnered significant attention from consumers [1][2] - Consumers have expressed their opinions on social media, with some considering the error could make the product a collector's item, while others are curious about the implications of the mistake on the product's value [1] - The company "小茅i茅台" confirmed the error and has initiated corrective measures, including offering exchanges for consumers who have already purchased the product [2] Group 2 - The 53%vol 500ml Guizhou Moutai liquor is designed with the theme "Star Guardian, Dragon Horse Spirit," integrating traditional Chinese astrology with the cultural significance of the Year of the Horse [2] - The packaging reflects a deep connection to Chinese cosmology, showcasing the four symbols of the four directions and the twenty-eight lunar mansions, emphasizing the concept of "harmony between heaven and humanity" [2]

Core Viewpoint - The recent printing error on the packaging of the 53% vol 500ml Guizhou Moutai liquor (Year of the Horse edition) has sparked discussions among consumers and social media users, raising questions about the company's quality control and marketing strategies [1][3][5]. Group 1: Error Details - The packaging of the Year of the Horse Moutai liquor incorrectly printed the character "昴" as "昂," which has been confirmed by consumers who purchased the product [1][3]. - This error has been noted on all external boxes of the product, indicating a widespread issue [3][7]. Group 2: Consumer Reactions - Some consumers have speculated that the error reflects a hasty approach by Guizhou Moutai, suggesting it may indicate a lack of attention to detail [5][9]. - Others have humorously compared the situation to misprinted stamps, which can sometimes increase in value, questioning whether the error could be a marketing tactic [5][9]. Group 3: Product Background - The 53% vol 500ml Guizhou Moutai liquor (Year of the Horse edition) is designed around the theme "Star Guardian, Dragon Horse Spirit," integrating traditional Chinese astrology with cultural elements related to the Year of the Horse [5][9]. - The product aims to combine the cultural collectible aspect of Moutai's zodiac liquor series with a representation of the Eastern cosmology concept of "harmony between heaven and humanity" through its star imagery [5][9].

Core Viewpoint - The article discusses a printing error on the packaging of the 53% vol 500ml Guizhou Moutai liquor (Year of the Horse edition), where the character "昴" was mistakenly printed as "昂" [2][3][6]. Group 1: Incident Details - The error was confirmed by the WeChat account "Xiao Moutai," which stated that the character "昴" was missing a stroke, leading to the incorrect printing [6]. - Guizhou Moutai has initiated corrective measures, including contacting the supply chain for modifications and offering exchanges for consumers who have already purchased the product [6][7]. - The official retail prices for the Year of the Horse Moutai liquor are set at 1899 yuan per bottle for the classic version, 2499 yuan for the premium version, and 3789 yuan for the gift box [7]. Group 2: Market Implications - Despite the error, some market analysts believe that this "misprint" could enhance the collectible value of the Year of the Horse Moutai liquor, similar to how misprinted stamps have appreciated in value [9]. - The rarity and uniqueness of the misprinted version may provide a potential for future price appreciation and collectible interest [9].

Core Viewpoint - Guizhou Moutai issued an apology regarding a packaging error on its product, which has sparked significant public interest and discussion [2][4]. Group 1: Incident Details - Consumers reported that the packaging of the 53% vol 500ml Guizhou Moutai liquor (Bingwu Year of the Horse) incorrectly printed the character "昴" as "昂" [4]. - The company confirmed the error, noting that the character was missing a stroke, leading to the misprint [4]. Group 2: Company Response - Guizhou Moutai has contacted its supply chain team to expedite the correction of the packaging to ensure future products are accurate [6]. - For consumers who have already received the product, the company offers an exchange option at local Moutai stores [6]. Group 3: Consumer Reaction - Many consumers expressed strong interest in the misprinted product, with some referring to it as a potential collectible due to its rarity [6]. - The incident has led to discussions on social media, with fans commenting on the collectible value of the misprinted bottles [6]. Group 4: Industry Analysis - Industry experts noted that Guizhou Moutai's quick response and accountability have strengthened its emotional connection with consumers [6].

Core Viewpoint - The article discusses the recent printing error on the packaging of a limited edition Moutai liquor, which has sparked interest in its potential collectible value due to its rarity and uniqueness [1] Group 1: Incident Overview - On January 21, a printing error was discovered on the packaging of the 53% vol 500ml Guizhou Moutai liquor (Bingwu Year) where the character "昴" was incorrectly printed as "昂" [1] - Moutai's official WeChat account confirmed the error and stated that they are working with the supply chain to rectify the issue [1] Group 2: Consumer Response and Company Actions - Moutai has advised consumers who have received the incorrect product to visit local Moutai stores for exchanges [1] - The company is also considering designing a mold for consumers to correct the error themselves, pending feasibility [1] Group 3: Expert Opinion - Industry expert Xiao Zhuqing suggests that the rarity and non-replicable nature of the misprinted Moutai liquor may enhance its future appreciation and collectible value [1]

Core Viewpoint - The printing error on the packaging of the 53% vol 500ml Guizhou Moutai liquor (Year of the Horse edition) has sparked significant attention, with the character "昴" mistakenly printed as "昂" [1][3]. Group 1: Company Response - The "i Moutai" WeChat account confirmed the error and stated that the company is working with the supply chain to rectify the mistake promptly [3]. - Consumers who have already received the product can exchange it at local Moutai stores if they wish [4]. - Moutai is considering designing a mold for consumers to correct the error themselves, and will notify them if this becomes feasible [4]. Group 2: Market Implications - Despite the error, some market opinions suggest that this "misprint" edition of the zodiac liquor may have collectible potential [4]. - A wine expert compared this situation to the stamp collecting market, where misprinted stamps have seen significant appreciation in value due to their rarity and uniqueness [4].

Core Viewpoint - The printing error on the packaging of the 53% vol 500ml Guizhou Moutai liquor (Year of the Horse edition) has sparked significant attention, with potential implications for its collectible value due to its rarity [2][4]. Group 1: Incident Details - A printing error was identified where the character "昴" was mistakenly printed as "昂" on the packaging [2][4]. - Moutai has acknowledged the error and is taking immediate action to rectify it, including contacting the supply chain for corrections and offering exchanges for consumers who have received the product [4]. Group 2: Market Implications - Despite the error, some market perspectives suggest that this "misprint" could enhance the collectible potential of the Year of the Horse Moutai liquor, similar to past instances in the stamp collection market where misprints have appreciated significantly [4]. - The unique characteristics of this misprinted liquor, such as its scarcity and non-replicable nature, may provide it with future appreciation and collectible value [4].