2026年1月9日开始，每日09：09起，亲们可登录i茅台App，点击"i购"板块购买53%vol 500ml贵州茅台 酒（精品），同一用户每日至多可购买6瓶，当日投放售完即止。 i茅台品牌日（2026年5月19日-5月25日）； 临近传统新春佳节，小茅继续优化线上产品矩阵。 2026年1月10日开始，每日09：09起，亲们还可购买飞天53%vol 1L贵州茅台酒与飞天53%vol 100ml贵州 茅台酒（i茅台）礼盒套装：飞天53%vol 1L贵州茅台酒，同一用户至多可购买6瓶，当日投放售完即 止。 配送方式：飞天53%vol 100ml贵州茅台酒（i茅台）礼盒套装将通过"快递配送"+"门店自提"两种方式发 出。其他产品均为"快递配送"方式交到亲们的手中。 2026年1月6日，53%vol 500ml贵州茅台酒（丙午马年）珍享版正式上线，高颜值、高品质受到亲们的青 睐，小茅也很喜欢。根据很多小伙伴的建议，小茅优化了53%vol 500ml贵州茅台酒（丙午马年）珍享版 在2026年的投放节点： 新春季（2026年2月10日-2月16日），农历腊月二十三至腊月二十九； （文章来源：证券日报） 中秋季（2026年 ...

茅台，又有新动作。 据"小茅i茅台"微信公众号发布的消息， 1月9日开始，每日9:09起，消费者可登录i茅台App，53%vol 500ml贵州茅台酒（精品），同一用户每日至多可购买6瓶，当日投放售完即止。 1月10日开始，每日9:09起，消费者还可购买飞天53%vol 1L贵州茅台酒与飞天53%vol 100ml贵州茅台酒 （i茅台）礼盒套装。其中，飞天53%vol 1L贵州茅台酒，同一用户至多可购买6瓶，当日投放售完即 止。 此外，"2026马茅"的投放节奏也将迎来优化。丙午马年贵州茅台酒珍享版（53%vol 500ml）全年设四大 节点：新春季（2月10日—16日，腊月二十三至二十九）； i茅台品牌日（5月19日—5月25日）；中秋 季（9月19日—25日，八月初九至十五）；冬之约（12月22日—28日）。 线上抢疯，线下降价……近段时间，每天卡点抢购茅台已经成为网友热议的话题。 1月6日，贵州茅台正式推出贵州茅台酒（丙午马年）， 这款被市场称为"2026马茅"的生肖酒在i茅台平 台一上线即告"秒空"。同时，二级市场上已出现显著溢价。根据得物App数据，经典款成交价由1899元 上涨至2499元；珍享版 ...

【#多款贵州茅台酒将线上开售#】1月8日小茅i茅台公众号发文：1月9日开始，每日09:09起可登录i茅台 APP，点击"i购"板块购买53%vol 500ml贵州茅台酒（精品），同一用户每日至多可购买6瓶，当日投放 售完即止。 1月10日开始，每日09:09起可购买飞天53%vol 1L贵州茅台酒与飞天53%vol 100ml贵州茅台酒（i茅台） 礼盒套装。 飞天53%vol 1L贵州茅台酒，同一用户至多可购买6瓶，当日投放售完即止。（i茅台） · 飞天53%vol 1L贵州茅台酒,同一用户 至多可购买６瓶, 当日投放售完即止。 配送方式:飞天53%vol 100ml 贵州茅台 酒(i茅台) 礼盒套装将通过"快递配送"+ "门店自提"两种方式发出。其他产品均为 "快递配送"方式交到亲们的手中哦。 用心聆听 以i陪伴 1月9日开始,每日09:09起,亲们可登录 i 茅台 APP，点击"i 购"板块购买 53%vol 500ml 贵州茅台酒(精品),同一用户每 日至多可购买６瓶，当日投放售完即止。 1月10日开始,每日09:09起,亲们还可 购买飞天53%vol 1L贵州茅台酒与飞天 53%vol 100ml 贵 ...

新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 1月8日，i茅台发布公告调整精品茅台、公斤茅台及马年生肖酒投放：1月9日起，i茅台APP每日09：09 上线53%vol 500ml贵州茅台酒（精品），同一用户每日限购6瓶；1月10日起新增飞天53%vol 1L茅台酒 （同一用户限购6瓶）及飞天53%vol 100ml礼盒套装。 此外，丙午马年贵州茅台酒珍享版（53%vol 500ml）将优化2026年投放节奏，全年设四大节点：新春季 （2月10日–16日，腊月二十三至二十九）； i茅台品牌日（5月19日-5月25日）；中秋季（9月19日–25 日，八月初九至十五）；冬之约（12月22日–28日）。 责任编辑：何俊熹 责任编辑：何俊熹 新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 1月8日，i茅台发布公告调整精品茅台、公斤茅台及马年生肖酒投放：1月9日起，i茅台APP每日09：09 上线53%vol 500ml贵州茅台酒（精品），同一用户每日限购6瓶；1月10日起新增飞天53%vol 1L茅台酒 （同一用户限购6瓶）及飞天53%vol 100ml礼盒套装。 此外，丙午马年贵州茅台酒珍享版（ ...

Group 1 - The food and beverage sector is experiencing a pullback, with the Food ETF (515710) showing a decline of 0.81% as of the latest report [1][2] - Major liquor stocks such as Kweichow Moutai, Luzhou Laojiao, and Gujing Gongjiu have seen declines exceeding 1%, contributing to the overall downturn of the sector [1][3] - Recent data indicates that the Food ETF has attracted significant capital inflow, with a net subscription amounting to 32.27 million yuan over the last five trading days [1][3] Group 2 - Kweichow Moutai has upgraded its digital marketing platform "i Moutai" to include instant delivery services, aiming to meet high-demand scenarios for timely delivery [3][4] - The current valuation of the food and beverage sector is at a low point, with the food index's price-to-earnings ratio at 20.49, suggesting a favorable time for investment [3][4] - Analysts predict a potential recovery in the liquor sector as policy pressures ease, with Kweichow Moutai's sales showing signs of improvement [4][5] Group 3 - The Food ETF (515710) is designed to track the sub-index of the food and beverage industry, with approximately 60% of its holdings in leading high-end liquor stocks [5][6] - The ETF's top ten weighted stocks include major brands such as Moutai, Wuliangye, and Yili, indicating a strong focus on premium products [5][6]

Core Viewpoint - Guizhou Moutai's digital marketing platform "i Moutai" has upgraded its services by introducing "instant delivery," enhancing consumer experience and meeting time-sensitive demands for products like Moutai liquor [2][3]. Group 1: Service Upgrade - The new "instant delivery" service allows consumers within a 10-kilometer radius of select stores to receive orders in as fast as 30 minutes [2]. - This service is part of a broader strategy to optimize the "i Moutai" platform, which has already achieved over 60 billion yuan in sales and has more than 76 million registered users as of May this year [2]. Group 2: Strategic Alignment - The launch of the "instant delivery" service coincides with the conclusion of Moutai's autumn market research, indicating a cohesive strategic approach [2]. - Recent market research across 16 provinces has led to consensus among management and distributors on "customer group transformation, scenario transformation, and service transformation" [2]. Group 3: Product and Channel Synergy - Moutai's product strategy this year has been closely aligned with the capabilities of the "i Moutai" platform, with several new products launched through it [3]. - The implementation of instant delivery is seen as a practical application of the company's strategic direction towards service and terminal transformation, enhancing consumer experience and driving sales [3].

Core Insights - Guizhou Moutai's digital marketing platform "i Moutai" has officially upgraded its services by introducing "instant delivery" alongside existing delivery options [1] - The instant delivery service allows consumers within a 10-kilometer radius of select stores to receive orders in as fast as 30 minutes, initially covering specific Moutai products [1] - The launch of this service is part of a broader strategy to enhance customer experience and operational efficiency, aligning with recent market research conducted by Moutai management [1][2] Group 1 - The "i Moutai" platform is a crucial part of Guizhou Moutai's "4+6" channel ecosystem, achieving over 60 billion yuan in sales and surpassing 76 million registered users by May this year [1] - The instant delivery service is designed to meet the high time sensitivity of consumers in scenarios such as family gatherings and business gifting [1] - Recent market research across 16 provinces has led to a consensus among Moutai management and distributors on the need for customer, scenario, and service transformations [1] Group 2 - Moutai's product strategy has been closely aligned with the capabilities of the "i Moutai" platform, launching several new products through this channel this year [2] - The implementation of instant delivery is seen as a practical application of Moutai's service transformation and terminal innovation strategies, aimed at enhancing consumer experience and driving sales [2] - Future expansion of the instant delivery service to more product categories is expected to strengthen "i Moutai's" market perception and user service capabilities, providing solid support for Moutai's marketing efforts [2]

Core Viewpoint - The digital marketing platform "i Moutai" under Kweichow Moutai has upgraded its service system by introducing an "instant delivery" option, enhancing consumer convenience and responsiveness in the market [1][4]. Group 1: Service Upgrade - The new "instant delivery" service allows consumers to receive orders within 30 minutes from select stores within a 10-kilometer radius [1][3]. - This service initially covers two products: the 1L and 500ml bottles of Kweichow Moutai liquor [3]. Group 2: Market Response and Strategy - The introduction of instant delivery is part of Kweichow Moutai's strategy to deepen channel digitization and refine service quality, coinciding with the completion of its autumn market research [4][5]. - Recent market research indicates that Kweichow Moutai liquor's terminal sales have doubled month-on-month and increased over 20% year-on-year, with a significant improvement in channel inventory levels [5]. Group 3: Consumer Experience Enhancement - The instant delivery service aims to meet the high timeliness demands for occasions such as family gatherings and business gifts, thereby enhancing consumer experience [3][5]. - The service expansion is expected to strengthen the market perception and user service capabilities of the "i Moutai" platform, providing solid support for Kweichow Moutai's marketing efforts [5].

Core Viewpoint - The company iMoutai is launching a new "instant delivery" service on its iMoutai APP starting from September 30, 09:00, expanding its delivery options beyond the existing "express delivery" and "store pickup" methods [1] Group 1 - The "instant delivery" service will initially cover the flagship products, including the 53% vol 1L Guizhou Moutai and the 53% vol 500ml Guizhou Moutai (premium) [1] - The service will be available within a 10-kilometer radius of the selected store for order fulfillment [1]

Core Viewpoint - The introduction of "instant delivery" service by iMoutai APP aims to enhance customer experience by providing faster delivery options for Moutai products, leveraging a vast network of offline channels [1] Group 1: Service Launch - Starting from September 30 at 09:00, iMoutai APP will launch a new "instant delivery" service in addition to existing "express delivery" and "store pickup" options [1] - The new service will allow users to receive products within "the fastest 30 minutes" after placing an order [1] Group 2: Product Offering - The initial products available for "instant delivery" will include the 53% vol 1L Guizhou Moutai and the 53% vol 500ml Guizhou Moutai (premium) [1] Group 3: Operational Strategy - The service will utilize the platform's extensive network of thousands of offline terminal channels to facilitate same-city delivery [1]