Core Viewpoint - The company has announced a solution for the packaging error of the 53-degree 500ml Guizhou Moutai liquor (Year of the Horse), allowing consumers to exchange the incorrect packaging starting from March 2026 [2][3]. Group 1: Packaging Error and Correction - The packaging of the 53-degree 500ml Guizhou Moutai liquor was found to have a typo, where "昴" (mǎo) was incorrectly written as "昂" [2]. - The company confirmed the error on January 22 and has since corrected the packaging, with production set to resume on January 23, 2026 [2][3]. - A comprehensive review of the systemic issues behind the error has been conducted, aiming to optimize processes and improve management [2]. Group 2: After-Sales Service and Consumer Options - The after-sales solution includes a replacement service available until December 31, 2026, at all Moutai self-operated stores [3]. - Consumers can exchange the original product and receipt for the corrected version or receive a new inner box starting from March 2026 [3]. - The company is also developing a "pen tool" to allow consumers to correct the typo themselves, with further design and testing underway [3]. Group 3: Market Response and Pricing - The secondary market has seen listings for the incorrect version of the Moutai liquor priced between 2200 to 3800 yuan per bottle, significantly above the original price of 1899 yuan [3]. - The wholesale reference price for the Year of the Horse classic version remains stable at 2180 yuan per bottle [3].

Core Viewpoint - The company has acknowledged a packaging error on the 53-degree 500ml Guizhou Moutai liquor (Bingwu Year) classic edition, where the character "昴" (mǎo) was incorrectly written as "昂". The company has implemented corrective measures and a customer service plan to address the issue [1][2]. Group 1: Error Acknowledgment and Correction - The company confirmed the packaging error after consumer feedback and has taken steps to rectify the mistake, including modifying the packaging and resuming production by January 23, 2026 [1]. - A comprehensive review of the systemic issues behind the error has been conducted, with plans for process optimization and management improvement [1]. Group 2: Customer Service and Replacement Plan - The company will offer a replacement service for the incorrect packaging until December 31, 2026, allowing consumers to exchange their products at Moutai's self-operated stores [2]. - A "pen tool" for correcting the error is being developed, with initial designs in place, although further refinement and testing are required before release [2]. Group 3: Market Response and Pricing - The secondary market has seen listings for the misprinted Moutai classic edition priced between 2,200 to 3,888 yuan per bottle, significantly above the original price of 1,899 yuan [2]. - The wholesale reference price for the classic edition remains stable at 2,180 yuan per bottle, indicating no immediate price fluctuations despite the error [2].

Core Viewpoint - The company has acknowledged a packaging error on the 53-degree 500ml Guizhou Moutai liquor (Year of the Horse) and has implemented corrective measures, including a replacement service and a tool for consumers to rectify the error themselves [1][2]. Group 1: Error Acknowledgment and Correction - The packaging error involved the character "昴" (mǎo) being incorrectly written as "昂" and was confirmed by the company after consumer feedback [1]. - The company has corrected the packaging and plans to resume production of the product by January 23, 2026, following a thorough review of the systemic issues that led to the error [1][2]. Group 2: After-Sales Solutions - The after-sales solution includes a replacement service available until December 31, 2026, at all Moutai self-operated stores, where consumers can exchange the original product for the corrected version [2]. - A "pen tool" is being developed to allow consumers to fix the error themselves, with the design process ongoing and expected to take time to ensure usability and aesthetic appeal [2]. Group 3: Market Response and Pricing - The secondary market has seen listings for the misprinted Year of the Horse Moutai at prices ranging from 2,200 to 3,800 yuan per bottle, significantly above the original price of 1,899 yuan [2]. - The wholesale reference price for the corrected version remains stable at 2,180 yuan per bottle, indicating no immediate price fluctuations in the wholesale market [2].

Core Viewpoint - The recent discovery of a printing error on the packaging of the 53-degree 500ml Guizhou Moutai (600519) liquor has sparked discussions about its potential collectible value, as the error involves a misprint of a character on the box [1][2]. Group 1: Company Response - The "i Moutai" official account acknowledged the error, confirming that the character "昴" was incorrectly printed as "昂" and expressed gratitude for consumer feedback [1]. - The company has contacted its supply chain to rectify the issue and is offering exchanges for consumers who have already received the product [1]. - "i Moutai" is considering creating a mold for consumers to correct the error themselves, promoting a sense of co-creation [1]. Group 2: Collectible Value - The term "error version" is recognized in the collectibles community, typically referring to items like stamps and coins that have printing mistakes [2]. - Historical instances of Moutai liquor with similar errors have been noted, such as the "前五背飞" Moutai from 1990, which has become a sought-after collectible [2]. - Industry analysts suggest that the current misprint on the Moutai liquor could lead to increased collectible value due to its rarity and uniqueness, similar to past collectible markets [2]. - Some consumers view the error version as more valuable, but caution is advised regarding authenticity and market conditions [2].