Core Viewpoint - Porsche has officially adjusted its product strategy to include new internal combustion engine models, extend the market lifecycle of existing fuel and plug-in hybrid models, and delay the launch of certain electric vehicle models, indicating a shift from aggressive electrification goals to a dual-track approach of fuel and electric vehicles [1][3][5] Strategic Adjustment - The decision clarifies Porsche's future product strategy, with a revised timeline for the electric platform development initially planned for the 2030s, while continuing to update existing electric models [3][5] - New internal combustion engine models will be added to the product matrix, and the lifecycle of current internal combustion models will be extended, with replacement models included in the planning [3][5] - A new SUV series, originally planned to be fully electric, will now launch with internal combustion and plug-in hybrid variants first, while the existing electric lineup will continue to be updated [3][5] Financial Performance - The strategic adjustment aims to enhance financial performance in the upcoming fiscal year, although it will incur significant depreciation and provisions in the short term [3][6] - Porsche's net profit for 2024 is projected at €3.595 billion, a 30.3% decline year-on-year, with a sales return rate of 14.1%, down from 18% in 2023 [6] - In the first half of this year, Porsche's net profit dropped to €718 million, a 66.6% decrease, with the sales return rate falling from 15.7% to 5.5% [6] Sales and Market Dynamics - In the first half of 2025, Porsche's global sales reached 146,000 units, a 6% decline year-on-year, with sales in China dropping 28% to 21,300 units [7] - The high costs and lower profit margins of electric vehicles, coupled with increased tariffs in the U.S., have led Porsche to lower its financial forecasts, with a revised sales return rate expectation of 5% to 7% for 2025 [7] - Other international automakers, including Audi, Mercedes, BMW, and Volvo, are also adjusting their electrification strategies, moving away from strict timelines for phasing out internal combustion engines [8][9]

Core Viewpoint - Porsche is making significant adjustments to its product strategy in response to long-term sales decline and increasing profitability pressures, shifting focus back to internal combustion engine models, including hybrids, while pausing the launch of upcoming electric vehicle models [2][3]. Group 1: Product Strategy Adjustments - Porsche has finalized steps to adjust its product strategy, aiming to meet customer demands with excellent products and deliver solid financial performance [3]. - The company plans to introduce new fuel models, including a new SUV series originally intended to be fully electric, which will now offer only fuel and hybrid versions at launch [3]. - The lifecycle of existing models like Panamera and Cayenne will be extended, with internal combustion and hybrid versions available until the mid-2030s [3]. - Due to a slowdown in electric vehicle adoption, the launch of some pure electric models will be delayed, and a new electric vehicle platform planned for the 2030s will be rescheduled [3]. Group 2: Financial Performance and Challenges - Porsche's net profit for 2024 is projected at €3.595 billion, a 30.3% decline year-on-year, with a sales return rate of 14.1%, down from 18% in 2023 [6]. - In the first half of the year, net profit dropped to €718 million, a 66.6% decrease, with a sales return rate plummeting to 5.5% from 15.7% year-on-year [6]. - The high costs of electric vehicles and lower profit margins compared to fuel vehicles, along with U.S. tariffs, have led Porsche to lower its financial forecasts multiple times [6]. Group 3: Strategic Repercussions and Market Trends - The restructuring is expected to result in an €1.8 billion loss in operating profit for 2025, prompting a further reduction in profit expectations [7]. - The anticipated special expenses related to the strategic adjustments are around €3.1 billion, including costs for battery business investments and organizational changes [7]. - The parent company, Volkswagen Group, expects a €5.1 billion loss in operating profit due to Porsche's reforms, leading to a downward revision of its profit expectations as well [7].

Core Viewpoint - Porsche is adjusting its product strategy to include more brand-specific internal combustion engine models, extending the market lifecycle of existing fuel and plug-in hybrid models, and delaying the launch of certain electric vehicle models [2][3]. Group 1: Product Strategy Adjustments - The new SUV project, originally planned for a pure electric platform, will now first launch internal combustion and plug-in hybrid versions before progressing to electric models based on market conditions [2]. - Porsche will continue to update its existing electric lineup, which includes the Taycan, Macan, Cayenne, and the upcoming 718 series sports cars [2][3]. - The timeline for the electric platform originally set for the 2030s will be adjusted, with a focus on technical restructuring and collaboration with other brands under the Volkswagen Group [3]. Group 2: Market Response and Financial Implications - The management cites a significant slowdown in demand growth for luxury electric vehicles as a reason for optimizing the structure and pace of its powertrain strategy [3]. - This adjustment aims to improve mid-to-long-term financial performance, although it will result in substantial depreciation and provisions in the short term due to the reorganization of platforms and projects [3]. - Extending the lifecycle of fuel and hybrid products will help maintain stable sales and cash flow, allowing more time for technical restructuring and cost optimization of the electric platform [3]. Group 3: Brand and Market Positioning - The introduction of distinctive internal combustion engine models is seen as a strategy to stabilize user recognition and market position before electric vehicles are fully matured [5]. - The choice to continue producing fuel vehicles is not only about financial balance but also about preserving the brand's spirit, as engine sound and driving experience remain key attractions for users [5]. - The strategy reflects the reality that the path to electrification is not linear, and a multi-faceted approach may be the most prudent route until electric vehicle technology is fully developed [5].