作者 / 张诗婕 编辑 / 黄大路 设计 / 张 萌 全球汽车十条 | 30秒速读 保时捷继续将电动化视为未来核心动力，但受中国和美国市场电动化进程放缓及政策变化影响，公司正对电池业务进行战略调整。旗下Cellforce Group 将专注于电池单元与系统的研发，不再扩建高性能电池生产线。 保时捷在欧洲的电动化率已达到约57%，高于首次公开募股时设定的目标。公司仍坚持混动、燃油和纯电三种动力并行的策略，并计划继续推出 Taycan、Macan、Cayenne及718全电动车型。 自2022年在Kirchentellinsfurt建设工厂以来，保时捷Cellforce Group已完成高性能电池研发及试点生产，但因全球市场规模不足，量产成本难以优化。未 来，Cellforce将作为独立研发单位，为保时捷及集团内部高性能电池项目提供技术支持。 保时捷负责研发的执行董事会成员迈克尔・施泰纳（Michael Steiner）指出："我们将继续投资全电动车型，高性能电池研发的经验将继续为集团服务， 同时推动创新应用于未来产品。" 保时捷在全球电动化进程中始终保持灵活应对，集中资源发挥技术优势。专注电池单元与系统研发，旨 ...

Core Insights - Ferrari N.V.'s Purosangue has established itself as a significant contributor to the company's delivery performance, alongside the 296 GTS and Roma Spider, with total deliveries remaining steady at 3,494 units in Q2 2025 [1][4][11] - The Purosangue is Ferrari's first four-door SUV, launched in September 2022, combining high performance with the practicality of an SUV, and is described as the company's most comfortable and versatile vehicle [2][11] - Ferrari's strategy involves careful management of Purosangue production to maintain exclusivity while enhancing delivery volumes and pricing power, ensuring growth without compromising brand heritage [3][11] Delivery Performance - In Q2 2025, the Purosangue emerged as a key model driving deliveries, reinforcing Ferrari's robust order book and expectations for continued delivery strength in upcoming quarters [4][11] Competitive Landscape - Other luxury automakers, such as Porsche and Aston Martin, are also leveraging SUVs for growth, with Porsche's Cayenne and Macan serving as sales anchors, while Aston Martin's DBX has faced execution challenges despite its potential [5][6]

Investment Rating - The report does not explicitly provide an investment rating for the automotive industry or specific companies within it. Core Insights - The adjustment of the ultra-luxury vehicle consumption tax aims to promote rational consumption and optimize the tax structure, with the threshold lowered from Rmb1.3 million to Rmb900,000, affecting both new energy vehicles (NEVs) and traditional luxury vehicles [1][9]. - The new tax policy is expected to significantly increase the purchase cost of ultra-luxury vehicles, dampening demand in the Rmb900,000–1.3 million price range, which accounted for only about 20,000 units sold in the first half of 2025 [2][10]. - Domestic NEV brands are presented with a historical opportunity to capture market share in the high-end segment, while imported brands like Porsche face significant challenges due to their reliance on models priced within the affected range [3][12]. Summary by Sections Tax Policy Changes - The consumption tax for ultra-luxury vehicles has been adjusted to include a 10% tax at the retail stage, while NEVs remain exempt from production-stage taxes, leading to a lower overall tax burden for NEVs compared to traditional fuel vehicles [2][11]. - Second-hand ultra-luxury vehicles are exempt from the consumption tax, which may stimulate the used car market and encourage consumers to opt for these vehicles to avoid new tax burdens [2][11]. Market Impact - The new tax policy is expected to further squeeze the market share of high-end imported brands, particularly Porsche, which saw a 49% year-on-year decline in sales in the first half of 2025 [3][12]. - Traditional luxury brands such as Mercedes-Benz and BMW are also anticipated to face pressure, with the pricing center for high-end NEVs expected to shift towards the Rmb500,000–600,000 range [3][12]. Strategic Adjustments - Imported brands must quickly adapt their strategies, either by reducing prices below Rmb900,000 or enhancing vehicle configurations to maintain competitiveness [4][13]. - Domestic brands, benefiting from tax exemptions, have more flexibility in pricing strategies, allowing them to mitigate the impact of the new tax policy through adjustments in vehicle configurations [4][14]. Fiscal Implications - The expansion of the tax base is projected to increase consumption tax revenue, helping to offset declines in ultra-luxury vehicle sales, with consumption tax revenue in the first five months of 2025 totaling Rmb772.9 billion, up 1.6% year-on-year [5][16]. - The policy encourages automakers to focus on the mid- to low-end NEV market, aligning with the trend of rising NEV price ceilings and discouraging blind expansion into the ultra-premium segment [5][16].

Core Viewpoint - Porsche is adjusting its electric vehicle (EV) strategy due to slowing demand in the luxury car segment, indicating that the ambitious goal of launching over 80% electric sports cars by 2030 may not be realistic given current market trends [3][5][7]. Group 1: Strategic Adjustments - The company plans to balance its production strategy between fuel vehicles, hybrid vehicles, and electric sports cars, acknowledging that the transition to electric vehicles may take longer than initially expected [3][7]. - Porsche's strategic shift is expected to result in an additional loss of €1.3 billion in the fiscal year 2025, alongside a plan to cut approximately 3,900 jobs by 2029 [7][9]. - The CEO highlighted the need for a flexible approach to production in response to market developments, emphasizing that the company is currently restructuring around a target of 250,000 units per year [5][9]. Group 2: Market Challenges - Porsche's first-quarter 2025 revenue was €8.86 billion, a 1.7% year-over-year decline, with a significant drop in sales profit by 40.6% to €760 million [9]. - The company faced a 42% decline in deliveries in the Chinese market, which is its largest market, while European markets also saw declines of 10% and 34% [9][11]. - The CEO acknowledged the challenges posed by tariffs in the U.S. and a significant downturn in the Chinese market, describing the current situation as a "fierce storm" [11][28]. Group 3: Product Development - Porsche is expanding its product line to include more models equipped with fuel and plug-in hybrid systems alongside electric models, with plans for a new SUV series expected to launch by the end of the decade [16][18]. - The electric versions of the 718 models have faced delays, now expected to launch in 2027 due to supply chain issues with high-performance batteries [20][22]. - The Cayenne series will see both fuel and electric versions available, with the electric version set to launch later this year [18][24]. Group 4: Leadership and Governance - The dual role of the CEO, managing both Porsche and its parent company Volkswagen, has come under scrutiny from investors, who are concerned about the impact on independent management [26][28]. - Investors are urging the CEO to focus on one company amid pressures from declining stock prices and challenges in key markets [28].

封面图作者 | 第一财经 任玉明 【今日推荐】 保时捷中国称"不将小米当对手"是误读 近日，有消息称，保时捷CEO奥博穆在2025上海车展期间表示，"保时捷考虑在华停售电动汽车""保 时捷不将小米当对手"。4月29日，保时捷中国回应称，上述消息均是误读。"保时捷在中国仍将坚定 不移地推进电动化进程，也将加快提供产品数智化本土解决方案。我们下一款纯电车型将是全新的纯 电动Cayenne。"（中新经纬） 英伟达要在中国建合资公司？回应称毫无依据 4月29日，有消息援引报道称，在美国限制英伟达H20对华出口之际，英伟达为了维护其在中国市场 的CUDA生态地位，正在低调地启动"B计划"，即考虑在中国设立合资企业，并可能为未来将中国业 务单独拆分做准备。对此，英伟达回应称："这些说法没有任何依据。将毫无根据的主张和猜测作为 事实发表是不负责任的。" 自美国总统特朗普所谓"对等关税"以来，全球零售巨头沃尔玛的态度出现戏剧性变化。从最初要求中 国供应商自行承担高额关税，到短短20天后迫于库存压力选择自行吸收关税、恢复中国进货。据 《南华早报》报道，江苏省和浙江省的部分制造商已接到沃尔玛等美国主要零售商的通知，要求其近 日恢 ...