据悉，全球首家ACG品牌门店ACG大本营(ACG Base Camp)，将在今年2月在北京三里屯太古里开业。 ACG全球副总裁兼总经理Scott LeClair表示，ACG将立足于历史根基，塑造户外运动的未来，同时开拓 全新领域。 同时，Nike Trail系列将全面纳入ACG品牌体系，以协助ACG为各类户外运动运动员提供不同创新装 备，服务不同运动水平和运动强度的运动员。 耐克近期对旗下品牌All Conditions Gear(ACG)进行重新定位，未来ACG将新定位为公司专业户外性能品 牌，为户外运动员及社群提供支持。 据悉，未来ACG将聚焦越野跑、徒步与户外探索三大领域，旗下产品涵盖专业越野跑鞋及功能性户外 服饰，包括旗舰款ACG Ultrafly越野跑鞋、硬核户外ACG Zegama越野跑鞋，以及为特定运动场景服务 的ACG Radical AirFlow竞速上衣和ACG Lava Loft羽绒拼接夹克等。 ...

据了解，ACG将聚焦越野跑、徒步与户外探索三大领域，引领全球户外运动员的装备性能创新。旗下 产品涵盖专业越野跑鞋及功能性户外服饰：旗舰款ACG Ultrafly越野跑鞋、硬核户外ACG Zegama越野 跑鞋，专为特定运动场景打造的ACG Radical AirFlow竞速上衣和ACG Lava Loft羽绒拼接夹克等。 与此同时，Nike Trail系列将全面纳入ACG品牌体系。依托耐克深厚的跑步积淀，ACG将在未来为各类 户外运动员打造更多创新装备，赋能不同运动水平和运动强度的运动员。 据耐克方面透露，全球首家ACG品牌门店——ACG大本营（ACG Base Camp），将于2月份在北京三里 屯太古里正式启幕。 本报讯 （记者李静）2月3日，耐克正式宣布重塑旗下All Conditions Gear（ACG）品牌，以"专业户外性 能品牌"的全新定位再度出发，面向所有勇于挑战、探索山野并与自然共生的运动员，提供全天候、全 地形的顶尖装备支持。 据了解，诞生于1989年的ACG，拥有近四十年服务全球探险者的传奇历史。此次品牌重塑，ACG延 续"为严苛环境中的极限突破者打造高品质装备"的使命，并首次将Nike ...

赛事合作方面，今年ACG将继续赞助崇礼168超级越野赛，同时与Broken Arrow Skyrace及Gorge Waterfalls两项越野赛事达成合作。渠道布局上，全球首家ACG品牌门店——ACG大本营（ACG Base Camp），将于2月在北京三里屯太古里启幕，耐克全球多地门店也将同步举办相关活动。 ACG全球副总裁兼总经理Scott LeClair表示，"这是ACG发展史上的里程碑时刻，我们重申'全天候全地 形'理念，向所有运动员发出邀请：站起来，走出去，尽情探索。ACG将立足历史根基，塑造户外运动 未来，同时开拓超乎想象的全新领域。" 近日，耐克正式对旗下All Conditions Gear（ACG）品牌进行重塑，将其定位更新为专业户外性能品 牌。ACG拥有近四十年服务全球探索与冒险运动员的历史，此次重塑延续了品牌为严苛环境中突破极 限的运动员打造高品质装备的初始使命，也标志着耐克投入户外性能领域的承诺。 重塑后，ACG将聚焦越野跑、徒步与户外探索三大领域，推进户外运动员装备性能创新，产品涵盖专 业越野跑鞋及功能性户外服饰，包括ACG Ultrafly越野跑鞋、ACG Zegama越野跑鞋、A ...

Core Insights - Nike has achieved a turning point in its performance through proactive adjustments and a focus on sports, as evidenced by its Q1 2026 financial results that exceeded market expectations [1][2][3] Financial Performance - Nike's Q1 2026 revenue reached $11.7 billion, surpassing the market expectation of $11.02 billion, with a year-over-year growth of 1% [1] - Gross margin was reported at 42.2%, exceeding the expected 41.7%, and earnings per share were $0.49, significantly higher than the anticipated $0.27 [1] - Revenue growth was observed across North America, Europe, the Middle East, and Africa, while inventory in Greater China decreased by 11% [1][3] Inventory Management - The company has made significant progress in inventory optimization, with total inventory down 2% year-over-year to $8.11 billion, and a notable 11% decrease in Greater China [3][6] - Wholesale revenue for the quarter reached $6.8 billion, reflecting a 7% year-over-year increase, indicating a recovery in relationships with distributors [3] Market Outlook - For Spring 2026, Nike anticipates a noticeable increase in order volume, particularly in the sports category, with expectations of moderate growth in wholesale revenue for FY 2026 [2][4] - North America is expected to lead the global market recovery [2] Product Innovation - Nike's focus on professional sports has led to product innovations, with the running segment experiencing approximately 20% growth globally, and high single-digit growth in Greater China [5][6] - The introduction of new products, such as the Vomero 18 running shoes and LeBron XXIII basketball shoes, showcases Nike's commitment to technological advancements tailored to athlete needs [5][6] Brand Strategy - Nike's recent marketing campaign, "Why Do It?", aims to resonate with younger consumers by emphasizing the importance of taking action over the fear of failure [7][8] - The company continues to invest in community engagement and brand building, enhancing its connection with consumers through various initiatives [8][9] Future Growth Drivers - Continuous investment in product innovation, community, and cultural activities is seen as crucial for Nike's long-term growth [9][10] - The company has maintained a consistent dividend increase for 23 consecutive years, with a quarterly payout of $591 million, reflecting a 6% year-over-year growth [9]