21世纪经济报道记者冉黎黎 北京报道 大厂间的AI大战在春节前引爆。 跳出企业纷争来看，AI也正改变公众的日常生活。从AI拜年视频，到将AI用作春节出游的生活助手， 这个春节假期，AI含量高的事实已毋庸置疑。 春节期间，21世纪经济报道记者走访北京昌平的多个商场门店后发现，随着"人工智能+"行动的深入实 施，加之产品升级与国补推动，一些智能穿戴产品受到的关注也在升温。与此同时，当AI走入日常、 生成的画面趋于真实，就业冲击与"真假难辨"的问题引发热议。 大年初一的下午，重庆市民阿飞收到了朋友发来的拜年视频，特别的是，以红色为主色调的视频中，朋 友喜气洋洋地手拿红包，随后张开双手，红包便化作金币喷薄而出。视频右下角，标注着不大不小 的"AI生成"几个字。 阿飞并非唯一一个收到AI拜年视频的人。在社交平台上搜索"AI拜年视频"，手把手教学的教程视 频、"和财神干杯"的视频成果展示，应有尽有，多个视频已获上万点赞。 线上，用AI拜年，已是今年春节的一大潮流。 根据微信公众号"豆包"披露内容，除夕当天，豆包AI总互动达19亿次。豆包过年活动帮用户生成超5000 万张新春头像，写下超1亿条拜年祝福等。 线下，AI也成为 ...

Core Insights - The consumer market is showing vibrant growth and new trends as the Spring Festival approaches, with a focus on AI customization, immersive travel experiences, and health-conscious spending [1] Group 1: New Consumption Trends - The shift in consumer demand is moving from physical goods to deep experiences and services, with a rise in "self-indulgent" consumption such as high-end appliances and personalized services [2] - Consumers are advised to clarify their real needs and be cautious with payment methods like installment plans to avoid long-term financial pressure [2] Group 2: Food Safety and Quality - Consumers should pay attention to the actual portion sizes and ingredient origins of high-end prepared dishes and takeout options for the New Year's Eve dinner [3] - It is recommended to check product labels and nutritional information to avoid misleading claims, especially for imported and specialty foods [3] Group 3: Gift Purchasing Trends - Keywords for gift purchasing include cultural creativity, smart products, and green consumption, with an emphasis on understanding the cultural significance and quality of products [4] - When gifting technology like smart home devices, consumers should consider ease of use and data privacy policies [4] Group 4: Travel and Leisure - The trend of "micro-vacations" is gaining popularity, with consumers advised to clarify all costs and conditions associated with hotel bookings and activities [5] - Safety precautions should be taken when participating in events or visiting lesser-known attractions, including checking local guidelines [5] Group 5: Consumer Rights and Dispute Resolution - The need for enhanced awareness of consumer rights is emphasized, particularly in new consumption scenarios like live streaming and virtual services [6] - Efficient channels for dispute resolution include online platforms for complaints, which allow for easy evidence submission and tracking [7]

2月9日，周星驰经纪人陈震宇发文质疑："想问一下，这些属于侵权吗(尤其这两天大量传播)，相信创作者应该已经盈利，而某平台是不是都放任不管提 供给用户生成发布？"陈震宇截图分享了多个AI周星驰短视频的截图和与周星驰相关的AI特效玩法。 记者检索短视频平台发现，AI周星驰视频数量的确巨大，实际上这些AI视频中涉及的名人远不止周星驰，比较热门的是一个叫做"周星驰火力太猛"的玩 法，截取自周星驰电影《逃学威龙》片段，一些AI视频很明显看得出来是AI合成来娱乐搞笑的，比如将原片段中的角色替换成小动物、小婴儿等等，还 有一些AI视频则让人有真假难辨之感，用AI合成了王祖贤、沈腾、成龙、刘德华、邓超等非常多明星和AI周星驰一起躲避枪击，这些AI合成视频的制作 相当精良，以假乱真程度非常高，有网友留言说："到底哪个是原版的？我怎么感觉哪个都像是原版了。"部分AI周星驰相关视频中还挂上了购物外链，进 行引流，也有人通过AI周星驰视频售卖相关AI教程。 同日，AI拜年视频也在社交平台上走红并引发关注，中外影视巨星、商界名人、体育健儿全部都AI化，拱手作揖说吉祥话庆贺新年，亦引发了公众对于 AI视频侵权乱象的批评。 不论用的是什么 ...