看完英歌舞，再把玩具带回家，特色潮汕年味走红海内外 文/图 羊城晚报全媒体记者 蚁璐雅 "早就听说澄海玩具种类多、品质好，这次来汕头旅游，专门过来选购，既能感受潮汕年味，也能挑选 一些有特色的文创好礼。"来自福建漳州的邢先生，在汕头市澄海区蜂鸟1688澄海玩具选品中心货架 前，仔细挑选着一套英歌舞积木。店内像邢先生一样前来选购的市民和游客络绎不绝，成为新春假期里 的热闹景象。 小小玩具，承载着浓浓年味与南粤品质，通过各地游客和海内外经销商，走进千家万户，远销全球各 地。近年来，澄海玩具已成为海内外游客来潮汕必带的特色手信，更是节假日期间汕头最亮眼的"广货 名片"之一。 春节期间，羊城晚报全媒体记者走进澄海玩具企业和选品中心，实地感受假日玩具消费热潮，从爆款新 品中感受汕头澄海玩具的产业活力与创新魅力。 英歌舞积木成爆款 一踏入场馆，浓郁年味扑面而来。记者在蜂鸟1688澄海玩具选品中心看到，场内人头攒动，各个货架前 都挤满了"大朋友"与"小朋友"，询价声、欢笑声、体验声交织成春节鲜活的烟火气。 "我们平时日客流量超千人次，春节、国庆等节假日，每天到访人次都突破5000。"蜂鸟1688澄海玩具选 品中心副总经理李 ...

Group 1: Overview of the "Childish Economy" - The "Childish Economy" is driven by the trend of "self-rejuvenation," where adults consume childlike products to cope with real-life uncertainties, reflecting emotional consumption[3] - The popularity of the "Childish Economy" has increased by 26% compared to the previous year, with social media engagement reaching 108,212,508 interactions in 2025[11] - Key consumer segments include "Circle Followers" (44.4%), "Pressure Experience Seekers" (36.2%), and "Compensatory Healers" (19.4%)[43] Group 2: Consumer Behavior and Preferences - Consumers are drawn to products that evoke childhood memories, such as blind boxes, miniature landscapes, and electronic pets, which serve as emotional outlets[10] - Emotional values sought by consumers include surprise, companionship, healing, and nostalgia, with surprise being a significant driver[26][27] - The "Compensatory Healers" segment shows a 564% increase in interest in AI smart companion toys from 2024 to 2025, indicating a growing demand for emotional support products[82] Group 3: Social Media Marketing Insights - Marketing strategies on platforms like Xiaohongshu focus on community resonance and lifestyle presentation, with a 73.2% increase in commercial posts and a 52.2% increase in spending over the past year[93] - On Douyin, the most effective content types include blind box unboxing, creative storytelling, and immersive scene content, which enhance consumer engagement[112] - The emotional and sensory experiences provided by products are crucial for attracting consumers, with ASMR and immersive storytelling being particularly effective[119][123]

Core Points - The Beijing Park Management Center will set up an exhibition area at the 2025 China International Fair for Trade in Services (CIFTIS) with the theme "Park Gifts Enjoy Space" [1] - Over 20 new "park gifts" will debut at the event, featuring creative cultural products from more than 10 historical parks and museums, including the Summer Palace, Temple of Heaven, Beihai Park, and Beijing Zoo [1][3] Group 1 - The collaboration between the Summer Palace and CIFTIS will introduce co-branded refrigerator magnets named "You Yan Lai Yi" and "Fu Yan You Yi He" [3] - The Jingshan Park will present products inspired by the Beijing Central Axis, including a fragrance set, commemorative coins, bookmarks, and a blind box of wooden blocks [3] - Beijing Zoo will launch "Beijing Zoo Goodies," featuring AI smart companion toys and AR building blocks of native Chinese animals [3] Group 2 - The Lu County Ancient City Ruins Park will make its debut at CIFTIS with a product called "Time Token" [3] - This year marks the sixth time that "Park Gifts" will participate in CIFTIS, showcasing 506 cultural products across 13 categories, along with interactive experiences and smart park services [3]

Core Points - The Beijing Park Management Center will set up an exhibition area at the 2025 China International Service Trade Fair with the theme "Park Gifts, Enjoy Space" showcasing creative cultural products from over 10 historical parks and museums, including the Summer Palace and Temple of Heaven, with more than 20 new "Park Gifts" making their debut [1][3] Group 1 - The collaboration between the Summer Palace and the fair includes the launch of co-branded refrigerator magnets "You Yan Lai Yi" and "Fu Yan You Yi He" [3] - The Jingshan Park has introduced products inspired by the Beijing Central Axis, including a fragrance set and commemorative coins [3] - The Beijing Zoo has launched "Beijing Zoo Goodies," featuring AI smart companion toys and AR building blocks of native Chinese animals [3] Group 2 - This year marks the 6th participation of "Park Gifts" at the fair, allowing visitors to explore 506 cultural products across 13 categories and engage in various experiential activities [3] - The Lu County Ancient City Ruins Park will make its first appearance at the fair, presenting a product called "Time Token" [3]