Core Insights - The company reported a total revenue of 1.821 billion yuan for the first half of 2025, representing a year-on-year growth of 12.3%. Adjusted net profit attributable to the parent company reached 467 million yuan, up 71.3% year-on-year, with a gross margin of 73.6%, an increase of 8.7 percentage points, indicating a significant enhancement in profitability [1]. Business Performance - The imaging and design product business generated revenue of 1.351 billion yuan, a year-on-year increase of 45.2%, accounting for 74.2% of total revenue. The advertising business revenue was 434 million yuan, up 5.0% year-on-year. However, the beauty solutions business saw a revenue decline of 88.9% to 30 million yuan, as the company strategically focused on core businesses and reduced low-margin operations [1]. - As of June 2025, the company's global monthly active users (MAU) reached 280 million, a year-on-year growth of 8.5%. Notably, overseas users grew significantly, reaching 98 million (35% of total MAU), with a year-on-year increase of 15.3%, outpacing domestic market growth [1]. Product Innovation and User Engagement - The newly launched "AI Flashlight" feature reached approximately 1.9 million users globally in its first month, with particularly strong responses in Southeast Asia and Europe. The company has also localized features for markets like Indonesia and Japan, leading to over 90% year-on-year growth in overseas productivity tool MAU [2]. - AI technology has significantly enhanced the product matrix, improving user willingness to pay and profitability. By June 2025, the number of paid subscription users reached approximately 15.4 million, a year-on-year increase of over 42.0%, with a subscription penetration rate of 5.5% [2]. Future Outlook - The company anticipates further improvement in conversion rates due to AI integration. Projected revenues for 2025-2027 are 4.016 billion yuan, 5.053 billion yuan, and 6.105 billion yuan, representing year-on-year growth rates of 20.2%, 25.8%, and 20.8%, respectively. Non-IFRS net profit attributable to the parent company is expected to be 950 million yuan, 1.189 billion yuan, and 1.558 billion yuan for the same period, with growth rates of 62.1%, 25.1%, and 31.1% [2].

截至2025年6月，月活跃用户（MAU）达到2.80亿，同比增长8.5%。付费订阅用户总数约为1540万，其 中生活场景应用占1360万，生产力工具占180万。 美图公司公布截至2025年6月30日的上半年业绩。公司收入同比增长12.3%至人民币18亿元，归母净利 润同比增长30.8%至人民币3.97亿元，经调整归母净利润同比增长71.3%至人民币4.67亿元。董事会建议 派发每股0.045港元中期股息。 同期，公司毛利增长27.3%至人民币13.4亿元，毛利率由64.9%提升至73.6%，主要得益于高毛利率的影 像与设计产品业务占比提升。 全球化方面，中国内地以外市场MAU同比增长15.3%至9800万，其中生产力工具业务MAU实现超过 90%的同比增长。 展望未来，美图公司将持续加大AI研发投入，特别是在垂直模型领域，以推动产品创新和业务增长， 并认为AI技术将降低创意表达的门槛。 生产力业务表现强劲，MAU和付费订阅用户数均实现高增长。公司于2025年7月推出了AI设计助手 RoboNeo，旨在通过生成式AI自动化设计流程，提升视觉内容创作效率。 ...

在用户数据方面，美图的 MAU（月活跃用户）和付费订阅用户数均实现强劲增长。截至 2025 年 6 月， MAU 总数达到 2.80 亿，其中中国内地以外市场 MAU 同比增长 15.3% 至 9800 万。付费订阅用户总数同比 增长超 42.0% 至约 1540 万，其中 180 万来自生产力工具。 IT之家从财报获悉，美图称 AI 是公司实现战略目标的关键推动力，帮助公司降低创意设计的门槛并重塑工 作流。美图为广大用户群体，不管是普通用户还是专业设计师，构建了覆盖图像、视频及设计领域的 AI 工 具矩阵。例如 AI 设计助手 RoboNeo，作为智能创意伙伴，帮助用户更便捷并高效地产出优质影像内容。 IT之家 8 月 18 日消息，美图公司今日披露 2025 上半年财报：截至 2025 年 6 月 30 日止六个月，本公司的收 入同比增长 12.3% 至人民币 18 亿元，归属母公司权益持有人净利润同比增长 30.8% 至人民币 3.97 亿元，经 调整归属母公司权益持有人净利润同比增长 71.3% 至人民币 4.67 亿元。 | | 截至6月30日止六個月 | | | | --- | --- | --- ...