Core Viewpoint - The 15th National Games (referred to as "15th Games") serves as a significant platform for the economic development of the Guangdong-Hong Kong-Macao Greater Bay Area, acting as a "super connector" for regional growth and industrial upgrades [1][4]. Economic Impact - The 15th Games is expected to transform short-term "traffic" into long-term "increment" for the economy through brand value enhancement, sports consumption upgrades, and deep integration of industrial chains [1][4]. - Major sporting events historically boost local consumption, with ticket sales, sports merchandise, and related industries like tourism and hospitality seeing significant growth [3][4]. - For instance, the 2025 National Swimming Championships generated over 8 million yuan in ticket sales, while the Asian Table Tennis Cup attracted 130,000 spectators, yielding 72 million yuan in ticket revenue [3][4]. Consumption and Tourism - The event is anticipated to drive a comprehensive upgrade in regional sports consumption, particularly through initiatives like the "15th Games Ticket Discounts" program in Shenzhen, which involves nearly 150 local businesses [4]. - The integration of "sports + culture and tourism" is identified as a key strategy for expanding consumption, with cities launching themed travel routes to promote local attractions during the Games [4]. Technological Integration - The application of advanced technologies is a highlight of the 15th Games, with 78.6% of the 18 identified scenarios incorporating artificial intelligence [5]. - Innovations such as quadruped robots, AR navigation, and AI interaction systems are being utilized to enhance event management and spectator experience [5]. Infrastructure Development - The focus of the Games' preparations has been on upgrading existing venues rather than constructing new ones, emphasizing the dual-use of facilities for both event and post-event purposes [7][8]. - The Guangzhou Yuexiu Mountain Stadium, for example, has integrated smart fitness guidance systems to enhance public engagement post-Games [7][8]. Long-term Economic Strategy - The sponsorship scale for the 15th Games has reached a record high, with nearly 1.65 billion yuan in sponsorship agreements across 21 categories [11]. - The "City Partner" initiative in Guangzhou aims to create a new model for resource cooperation and investment attraction, leveraging the global attention from the Games [11]. Talent Development - National policies are supporting the integration of sports talent across the Greater Bay Area, facilitating cooperation among athletes, coaches, and technical personnel [12][13]. - The establishment of a sports talent recognition mechanism is being actively supported by relevant authorities to enhance professional development in the region [13].

Core Insights - The 15th National Games (referred to as "15th Games") is not only a sports event but also a significant window for the economic development of the Guangdong-Hong Kong-Macao Greater Bay Area [1] - The event serves as a "super connector" for regional development, driving economic growth and industrial upgrades through brand value enhancement, sports consumption upgrades, and deep integration of industrial chains [1][2] - The event is expected to catalyze a transformation in urban construction, investment attraction, and talent gathering in the Greater Bay Area, creating new opportunities for the sports and related industries [1] Economic Impact - Large-scale sports events significantly boost consumption in host cities, leading to increased sales in tickets, sports goods, and souvenirs, as well as growth in tourism, accommodation, dining, and transportation sectors [2] - Previous events have shown strong financial results, such as the 2025 National Swimming Championships generating over 8 million yuan in ticket sales and the Asian Table Tennis Cup attracting 130,000 spectators with a total ticket revenue of 72 million yuan [2] - The 15th Games is expected to enhance regional sports consumption, with initiatives like "discounts for ticket holders" in Shenzhen promoting deep integration of sports, culture, and tourism [2] Integration of Sports and Culture - The "sports + culture and tourism" model is key to expanding consumption, with cities launching themed travel routes during the Games [3] - Guangzhou has developed 50 unique travel routes that connect various attractions, stimulating the local cultural tourism industry [3] Technological Advancements - The application of smart technologies is a highlight of the event, with 78.6% of the 18 identified scenarios integrating artificial intelligence [5] - Innovations such as quadruped robots, AR navigation, and AI interaction systems are being utilized, accelerating the commercialization of these technologies [5] - The event aims to convert the influx of visitors into an economic increment of 5 billion yuan, promoting the integration of sports, culture, tourism, and technology [5] Infrastructure Development - The focus of the Games' preparation is on upgrading existing venues rather than constructing new ones, ensuring long-term utility for public fitness and sports industry development [6][7] - Facilities like the Guangzhou Yuexiu Mountain Stadium have been enhanced with smart fitness systems, while Shenzhen has built 46,000 sports facilities, promoting shared access [6][7] Long-term Vision - The sponsorship scale for the Games has reached a record high, with nearly 1.65 billion yuan in total sponsorship from various sectors [9] - The "city partner" initiative in Guangzhou aims to create a new model for resource cooperation and investment attraction, involving major companies like JD Group and XPeng Motors [9] - National policies support talent integration in the Greater Bay Area, facilitating cooperation among athletes, coaches, and technical personnel [10][11]

Core Insights - The 15th National Games and the Special Olympics are positioned as significant opportunities for economic and social development in the Guangdong-Hong Kong-Macao Greater Bay Area, emphasizing the integration of sports, culture, and tourism [1][3]. Sponsorship and Financial Aspects - The total sponsorship intention for the 15th National Games has exceeded 20 billion yuan, with nearly 16.5 billion yuan already secured from 121 sponsorship proposals across 53 categories [3]. - Major breakthroughs in sponsorship include full sponsorship for key categories and the first joint sponsorship by the three major telecom operators in China [3]. Ticketing Strategy - The event will implement a unified ticketing platform across three regions, with ticket sales expected to surpass those of the Hangzhou Asian Games, and over 65% of venue seats will be available for public sale [4]. Government and Enterprise Collaboration - The "City Partner" initiative launched by Guangzhou aims to foster new government-enterprise relationships, enhancing the visibility and opportunities for local businesses [5][6]. - The initiative has attracted 168 domestic and international enterprises, focusing on strategic consulting, digital technology, and new economic explorations [6]. Technological Integration - Shenzhen is leveraging the event to showcase technological innovations, including smart venues and advanced information systems, enhancing the overall event experience [7]. Cultural and Tourism Integration - Cities like Foshan and Meizhou are creatively integrating local cultural elements with sports events, driving tourism and local economic growth [8][9]. - Foshan's tourism saw a 46% increase in visitors during the Dragon Boat Festival, attributed to the synergy between sports events and local cultural activities [8]. Regional Development Strategies - Meizhou is positioning itself as "China's City of Orienteering," combining sports with local agricultural products to create new economic opportunities [9]. - The event is fostering a multi-industry integration approach, promoting local tourism and business development through sports [10].