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东南亚出海解码:中国车企“卷”向东南亚,本土化成争夺新杠杆
3 6 Ke· 2026-02-02 08:22
Core Insights - Southeast Asia's automotive industry is entering a policy adjustment window from late 2025 to early 2026, with Thailand significantly reducing electric vehicle (EV) tax rates and Malaysia ending tax exemptions for imported pure electric vehicles, shifting from broad consumer subsidies to more refined industrial guidance [1][2]. Policy Adjustments - Southeast Asian automotive markets are revising their industrial incentive policies, aiming to use tax and access regulations to attract international capital and technology [2]. - Thailand's new vehicle consumption tax will reduce the tax rate for pure electric vehicles to 2% by 2026, with conditions for plug-in hybrid vehicles to include local manufacturing of batteries and advanced driver-assistance systems (ADAS) [2]. - Malaysia has ended the road tax exemption for imported pure electric vehicles, implementing a tiered tax system based on motor power, encouraging local production while maintaining consumer interest [4]. Market Dynamics - Indonesia shows significant potential, with electric vehicle sales projected to grow by 49% in 2025, accounting for over 15% of total new car sales, making it the fourth largest export market for Chinese electric vehicles globally [5]. - By the end of 2025, 16 Chinese automotive brands will have entered the Indonesian market, surpassing Japanese brands, although Japanese brands still dominate in new car sales with Toyota holding a 31.6% market share [7]. - In Malaysia, Chinese brands are leading the electric vehicle market, with seven out of the top ten pure electric vehicle models being Chinese, and BYD emerging as the top-selling brand [7][8]. Competitive Landscape - The competition is shifting from product export to a comprehensive localization strategy that includes manufacturing, research and development, sales, and ecosystem integration [9]. - Geely aims for an export target of 640,000 vehicles by 2026, expanding its presence in Thailand with plans for new showrooms and service centers [11]. - Chery is establishing Malaysia as a regional production and export hub, investing 2.2 billion ringgit in a new factory with a capacity of 100,000 vehicles per year [11]. Future Outlook - The future of the Southeast Asian automotive market will be determined by refined policy guidance, infrastructure development, and the depth of localization by automotive companies [12]. - Chinese automotive companies will need to deepen their full industry chain localization to consolidate and expand their market share, moving beyond initial advantages gained through product cost-effectiveness and early electric vehicle adoption [12].
对话李珂:为什么比亚迪在欧洲这么强?|欧陆志
Xin Lang Cai Jing· 2026-01-29 13:49
炒股就看金麒麟分析师研报,权威,专业,及时,全面,助您挖掘潜力主题机会! 新浪财经欧洲站站长 郝倩 发自瑞士达沃斯 上周,比亚迪执行副总裁李珂第一次参加冬季达沃斯,她说决定的匆忙,她都没时间安排派出几辆比亚 迪来达沃斯秀一圈。即使如此,李柯依然是整场最亮眼的中国女企业家代表,大家都想去谈合作,求合 影的,"比亚迪的Stella"。 李珂对我坦言,当她看到穿梭巴士在瑞士山间的雪地穿行时,就想着如果要在雪地里开,只有比亚迪车 是最漂亮最稳的。短短几天的时间,李珂已经决定,要在达沃斯开出一到两家4S店。 明年,在冬季达沃斯,或许我们就会看到中国电车的精彩亮相。 我在冬季达沃斯与李珂做了一次对话,我们谈了比亚迪在欧洲的发展战略,市场定位,和在欧洲的电车 市场中,中国电动车的竞争力。 虽然中国电动车过去数年在欧洲高歌猛进,却也是一路过关打怪,所遇到的监管和文化方面的阻碍,并 不容易跨越。 首先,李珂提到,欧洲市场接下来的战略很明晰,就是要在每个国家都建好经销商的店铺,第二就是更 加努力的去推进当地的社交网络关系;第三就是继续推更多的,为欧洲量身定制的车型过来——因为欧 洲市场仍有潜力等待发掘。 "中国的汽车创新能力很强 ...
斯里兰卡在中断五年后,第一年注册36万辆机动车
Shang Wu Bu Wang Zhan· 2026-01-23 16:36
Group 1 - The core point of the article highlights a significant increase in vehicle registrations in Sri Lanka, with a total of 360,117 vehicles registered in 2025, marking a recovery after a five-year import ban [1] - In December, the registration of motor cars rose to 5,007, up from 3,691 in November, with new car registrations increasing to 1,150 from 781 [1] - BYD led the new car registrations in December with 408 units, followed by BAIC with 283 units, and Toyota with 191 units, primarily driven by the Wigo model [1] Group 2 - The registration of high-end passenger cars increased from 145 in November to 187 in December, contributing significantly to tax revenue for the government [2] - The import of high-end vehicles, despite being at the highest tax rate, is seen as beneficial for reducing fiscal deficits, which have been a major cause of the current account deficit [2] Group 3 - Electric vehicle registrations in December reached 3,220, slightly higher than November's 3,158, indicating a potential cooling in market enthusiasm [3] - Three-wheeler registrations rose to 3,007 in December from 2,423 in November, while two-wheeler registrations increased to 30,415 from 29,961 [4]