而下游，以"二次元人群"为主的消费者，是Cosplay商业生态的最终支撑。从人群画像来看，近五成 Cosplay消费者年龄在18至24岁之间，超过两成在25至30岁之间，是一批具有强烈自我表达欲和审美主 张的年轻用户。 去年我们曾分析过二次元"破壁"这个现象：二次元不再局限于小众圈层，而是成长为极具增长潜力的泛 文化。这一点，在Cosplay（"Costume Play"的合成词，也即"角色扮演"）这个二次元的衍生分支上，也 有显著的体现。 数据显示，2023年全球大约有1000万名Cosplay爱好者，仅2023年他们的支出就高达48亿美元，平均每 位用户每年在cosplay上消费480美元。 01、IP驱动下的Cosplay商业生态 自80年代初Cosplay一词第一次在日本出现，如今的Cosplay已逐步形成了一套以IP为核心的、较为成熟 的商业生态系统。 在上游，ACG内容的创作，是Cosplay生态的源头。尤其是近年来，国产动漫和游戏的崛起，比如《原 神》《天官赐福》《狐妖小红娘》等热门作品，都极大地丰富了可供Cosplay的IP资源。去年上线的现 象级游戏"黑神话：悟空"，更是成为各种漫展的顶流I ...

Core Viewpoint - The Perssons family, the founders of H&M, is reportedly moving towards privatizing the brand, having increased their stake to nearly 64% through significant investments since 2016, which raises concerns for minority shareholders [1][4]. Group 1: Shareholder Dynamics - The Perssons currently hold 70% of H&M's capital and 85% of voting rights, making it nearly impossible for minority shareholders to oppose any privatization efforts [1]. - The Swedish Shareholders' Association has expressed skepticism about H&M's management transparency and the need for clearer communication regarding privatization plans [4]. Group 2: Financial Performance - H&M's Q1 2025 financial results showed a 2% year-on-year sales increase to 55.33 billion SEK (approximately 40.2 billion RMB), slightly below analyst expectations [4][5]. - Gross profit for the quarter was 27.17 billion SEK (approximately 37.4 billion RMB), with an operating profit of 1.20 billion SEK (approximately 870 million RMB), significantly lower than the market forecast of 1.9 billion SEK [5][6]. - The operating margin fell to 2.2%, down from 3.9% in the previous year, indicating a decline in profitability [5][6]. Group 3: Market Strategy and Adjustments - H&M has been adjusting its market strategy in China, including the renovation of flagship stores and the reopening of its first store in Shanghai with nearly double the previous size [8]. - The company has also closed some locations, such as the & Other Stories store in Beijing, which focuses on more design-oriented and sustainable products [10]. - H&M's mid-range brand COS is reportedly restarting its expansion in the Chinese market after a two-year hiatus [12]. Group 4: Stock Performance - H&M's stock price has been on a downward trend, falling from 148.75 SEK per share (approximately 111.08 RMB) at the beginning of the year to 137.40 SEK (approximately 102.60 RMB) by June 6, with a low of 122.90 SEK (approximately 91.77 RMB) during this period [6].

Group 1 - COS, a brand under H&M Group, is restarting its expansion plan in China, opening new stores in major cities like Beijing and Shenzhen after nearly two years of inactivity [1][4] - As of now, COS has a total of 40 stores in China, with a focus on first-tier and new first-tier cities, maintaining a similar strategy to its previous expansion efforts [1][3] - The brand's recent store openings are part of a broader trend where fast fashion brands are facing challenges in the Chinese market, leading to a pause or reduction in expansion for many mid-range brands [3][4] Group 2 - COS's store selection criteria resemble those of luxury brands, primarily opening in high-end projects managed by top real estate developers [6] - The brand has gained attention as a "premium alternative" amid the global luxury market slowdown, with a notable rise in its ranking on fashion search engines [6][7] - COS has launched a high-end line, COS Atelier, to differentiate itself further, although the effectiveness of this strategy remains uncertain [7][8]