引言 在房地产行业深度调整的当下，如何突破传统研究模式的桎梏，实现高效、专业、精准的研究成果 产出？CRIC深度智联作为房地产行业首个AI智能体，凭借"数据+AI+场景"的三维赋能，正在掀起 一场研究层面的效率革命。 5月29日，一场聚焦不动产行业AI应用发展的研讨会在上海召开。会上，CRIC深度智联重磅发布2.0版本，并 发布了在此阶段的首个不动产行业场景应用产品——新房楼盘AI智能体。同期，其与联发集团、中国金茂等4 家头部企业签署合作备忘录，11个标杆楼盘成为首批共建伙伴，共同探索AI在新房案场营销等场景的深度应 用。此次发布标志着"AI+不动产"正式进入应用落地期，CRIC深度智联以行业首个房地产智能体的先发优势， 开启房地产研究效率革新的新篇章。 三大核心优势 重构地产研究全链条价值 一、数据基建：2 0年行业沉淀，构筑研究"最强大脑" CRIC深度智联背靠克而瑞20年房地产行业数据积累，覆盖全国426个城市、11大地产领域，构建了业内最完整 的专业数据库。与通用AI依赖公开网络数据不同，其数据体系包含： 1、独家行业数据： 土地成交、新房/二手房交易、房企经营等核心指标，均来自克而瑞线下调研与权威 ...

Group 1 - The Shanghai real estate market showed a mixed performance in May, with second-hand home transactions reaching 19,333 units, a month-on-month decrease of 11.7% but a year-on-year increase of 31.6% [1] - The second-hand housing market has remained above the "prosperity line" of 15,000 units for seven consecutive months, indicating active market conditions and good liquidity [1] - New home prices in Shanghai averaged 69,020 yuan per square meter in the first week of May, with a slight month-on-month increase of 0.03%, while some peripheral areas experienced a decrease of 0.39% [1] Group 2 - Recent financial measures from the central bank have effectively stimulated demand for improved housing in Shanghai, leading to a "sell old buy new" cycle in the market [2] - The market is characterized by "core area resilience, improvement-driven demand, and diminishing policy effects," with expectations for steady progress in the Shanghai real estate market [2] - CRIC Deep Insight, launched in late May, utilizes AI technology to provide comprehensive industry information and improve efficiency in data collection and analysis for real estate professionals [2][3] Group 3 - Over 90% of leading real estate companies recognize the transformative value of AI, with 72% expecting substantial impacts within 2-3 years, particularly in marketing [3] - 70% of real estate firms have initiated AI applications, while 43% believe current AI products have high application barriers, indicating a need for industry-level solutions [3] - The real estate market is currently in an "L-shaped bottoming" phase, and companies are encouraged to leverage AI to enhance decision-making efficiency and product capabilities [3]

5月27日，克而瑞宣布：中国房地产首个AI智能体——CRIC深度智联正式上线。除PC端 www.dichanai.com外，"CRIC深度智联"微信小程序同步推出。在AI Agent正在步入爆发 发展的初期，作为中国首个垂直领域AI智能体，CRIC深度智联依托克而瑞20年房地产行业 经验和数据积累与多模态大模型技术，打通数据整合、智能分析到内容生成全链路。不仅 会用地产思维进行思考分析，更会提供文章、报告等专业工作成果，为房地产人提供了降 本增效的"第二大脑"。 CRIC深度智联由克而瑞自主研发，是在多个AI大模型能力基础上的一次面向房地产行业的应用创 新。不同于通用智能体，其运用地产思维应对垂类需求，整合工程创新力、行业认知力、数据沉淀 力，是国内实现AI智能体行业闭环应用的首例。 正式上线的CRIC深度智联普通版拥有搜索、文章、报告、知识库四大功能。用户可免费使用搜索功 能，文章和报告按生成服务次数收费，当前有很大力度优惠。 可生成土地/住宅/商业等各类市场报告，根据指令自动生成大纲，收集资料，匹配数据，结论分析， 酷炫排版……工作全程可视化。用户不仅可随时介入调整思路更可以运用AI工具在线编辑并按需求 ...

Core Insights - Digital transformation is becoming a core driver for high-quality development in China's real estate industry, especially during the upcoming "15th Five-Year Plan" period (2026-2030) [1] - The real estate sector is undergoing deep adjustments and transformations, with digitalization being crucial for enhancing competitiveness and achieving cost reduction and efficiency [1] Group 1: Digitalization Progress During the 14th Five-Year Plan - Leading real estate companies have established a comprehensive digital foundation, covering marketing, investment, customer research, construction, and enterprise operations [1] - Digital marketing has reached a 100% coverage rate, while investment digitalization is expected to rise from 80% in 2021 to 90% by 2025, and customer research digitalization is projected to increase from 40% to 88% [1] - Construction and enterprise operation digitalization are also expected to reach 88% and 96%, respectively, by 2025 [1] Group 2: Challenges and Strategic Focus - The tightening financing environment has led to a reduction in annual digital investment by leading companies, from 150 million yuan in 2021 to an estimated 60 million yuan in 2025 [4] - 88% of companies prioritize improving internal operational efficiency and reducing costs as their primary digitalization goals, while 71% emphasize the value of data assets [6] - Companies are increasingly focusing on practical benefits from digitalization, with 63% aiming to integrate multi-platform data for management and decision-making support [6] Group 3: AI and Digital Marketing Innovations - The acceptance of AI technology in the real estate sector is gradually increasing, with 72% of digital leaders in top firms expecting AI to have a substantial impact within 2 to 5 years [9] - The focus for the "15th Five-Year Plan" period will shift towards integrating customer lifecycle management with digital tools, moving from a tool-centric to a systematic approach [14] - AI-driven marketing strategies will enhance planning efficiency and customer management, allowing firms to build private customer pools and break down resource monopolies [14] Group 4: Structural Opportunities in Construction Digitalization - The "Digital Construction" initiative aims for significant breakthroughs during the "15th Five-Year Plan," with a focus on creating resilient and smart cities [24] - The integration of BIM (Building Information Modeling) and CIM (City Information Modeling) is expected to enhance project precision and operational efficiency, transforming real estate companies into urban service providers [27][28] - The deep integration of BIM and CIM will facilitate a comprehensive digital infrastructure that supports the entire lifecycle of construction and operation [28] Group 5: Long-term Strategic Planning - Companies need to adopt a systemic and long-term approach to digitalization, focusing on core capabilities rather than merely adding functionalities [29] - Digitalization should be closely aligned with business operations and industry ecosystems to maximize its impact on collaborative innovation and service enhancement [30] - By effectively leveraging digital opportunities, real estate firms can drive high-quality development and secure a competitive edge in the future [30]