Core Viewpoint - Lisheng Sports has successfully organized three major national-level sports events within the same week, showcasing its strong capabilities in sports event management and enhancing the value of sports IP in China [1][4]. Group 1: Event Highlights - The China Professional Golf Tour Chongqing Open, exclusively operated by Lisheng Sports, featured 144 top players from 17 countries, with local champion Zhou Yihan winning the title and becoming the first "Four-time Champion" in the tour's history [2]. - The China GT Supercar Championship held at the Shanghai International Circuit showcased 29 cars and over 50 drivers, concluding with a dramatic finish decided by just 0.2 seconds, highlighting the excitement of motorsport [2]. - The CKC China Karting Championship in Guangzhou attracted nearly 100 participants across various age groups, demonstrating the growing popularity and competitive spirit in karting [3]. Group 2: Company Strategy and Market Position - Lisheng Sports is recognized as a leading operator in automotive sports and a pioneer in the marketization and digital transformation of the sports industry in China, managing high-profile events and developing a comprehensive sports IP ecosystem [4]. - Recent government policies aimed at supporting the high-quality development of the sports industry present new opportunities for growth, which Lisheng Sports is actively pursuing through strategic partnerships and resource integration [4]. - The company has entered a strategic partnership with the China Golf Association to exclusively promote the China Men's Professional Golf Tour, capitalizing on the expanding market for golf, projected to grow from approximately $13.12 billion in 2025 to $19.7 billion by 2034, with a CAGR of 4.15% [5]. Group 3: Upcoming Events - Lisheng Sports is set to host the FIA Formula E World Championship in Shanghai from May 31 to June 1, 2025, which is expected to attract significant attention due to its focus on environmental sustainability and innovation in motorsport [5].

Core Insights - Lisheng Sports reported a revenue of 441 million yuan for 2024, marking an 8.77% year-on-year increase, with significant reductions in net losses [1] - The company's gross profit margin improved to 23.12%, up 1.23 percentage points from 2023, and net cash flow from operating activities surged by 1168.76% to 105 million yuan [1] - In Q1 2025, Lisheng Sports achieved a revenue of 108 million yuan, a 3.27% increase, with a gross profit margin rising to 30.08% [1] Group 1: Business Expansion and Partnerships - The company is actively exploring new opportunities through IP collaboration and full industry chain synergy, enhancing its sports event IP and establishing an event IP operation system [1] - Lisheng Sports has successfully introduced and operated several international events, including the FE Shanghai Station and TCR Asia, and has initiated new seasons for overseas events in the Middle East [1][2] - The original self-owned event IP, GTSC, has been upgraded to "China GT Supercar Championship," receiving official authorization from the China Automobile and Motorcycle Sports Federation [2] Group 2: Technological Innovation and Sustainable Development - The company is advancing sustainable development through technological empowerment, with innovations in electric racing and the successful debut of the Dongfeng Yipai eπ007 electric racing car [2] - Lisheng Sports has developed the "Tian Yuan" competition-grade autonomous driving system, which was effectively tested in the Zenith 1 autonomous vehicle racing event [2] - The Hainan International Circuit project has completed the track trial section, and the construction of a new energy vehicle experience center is ongoing, with plans for the E-TCR electric racing championship to launch in 2025 [2] Group 3: Strategic Collaborations - Lisheng Sports has signed a strategic cooperation framework agreement with Shicai Technology to collaborate on lottery business and brand promotion [3] - A strategic partnership with Menya Video aims to create a racing sports content ecosystem through IP incubation and event dissemination [3] - The company is focused on integrating industry resources and innovation to capture market opportunities and explore new growth points [3]

Financial Performance - In 2024, the company achieved an operating revenue of 441 million yuan, a year-on-year increase of 8.77% [1] - The net profit attributable to shareholders and the net profit after deducting non-recurring gains and losses significantly narrowed compared to the previous year [1] - The gross profit margin was 23.12%, an increase of 1.23 percentage points from 2023 [1] - The net cash flow from operating activities surged by 1168.76% to 105 million yuan [1] - In Q1 2025, the company reported an operating revenue of 108 million yuan, a year-on-year growth of 3.27%, with a gross profit margin rising to 30.08% [1] Strategic Development - The company is focusing on the "bringing in" and "going out" strategy to strengthen its market position in event IP operations [2] - It has successfully introduced and operated several international events, including the FE Shanghai Station and TCR Asia [2] - The company operated a total of 112 events at various levels throughout the year, adding 8 new events, including the "FIA Australian Formula 4 Championship" [2] - The company's self-owned event IP, GTSC, has been upgraded to "China GT" with official authorization, expanding its automotive event matrix [2] Technological Innovation - The company is advancing sustainable development through technological empowerment, showcasing innovations in electric racing and autonomous driving systems [3] - The electric racing car, Dongfeng Yipai eπ007, successfully completed its first track test, demonstrating excellent performance [3] - The company is also developing a new energy vehicle experience center and plans to launch the E-TCR electric racing championship in 2025 [3] Industry Outlook - The sports industry in China is projected to reach a total scale of 5 trillion yuan by 2025, supported by government policies promoting sports development [4] - Recent government initiatives encourage the integration of sports with tourism and the hosting of various sports events to stimulate consumption [4] - The company is well-positioned to leverage industry trends and enhance its competitive edge through strategic partnerships and resource integration [5] Future Prospects - With top-level policy support and the company's strategic initiatives, there is potential for significant market opportunities and performance growth [6]