Core Insights - Labubu, a plush toy from Pop Mart, has gained significant popularity, leading the company to achieve nearly $2 billion in annual sales and marking a rare global breakthrough for a Chinese consumer brand [1] - The toy's appeal is described as a "universal language," resonating with consumers who prefer rebellious over traditional cute designs [2] - Pop Mart has initiated an ambitious global expansion plan, aiming to replicate Lego's success by increasing sales in overseas markets [2] Company Performance - Pop Mart's revenue from outside mainland China reached 5.1 billion RMB, accounting for approximately 39% of total revenue [4] - The stock price of Pop Mart has surged over five times in the past year due to the demand for Labubu, leading to temporary sales suspensions in London and Seoul due to crowd-related incidents [4] Market Dynamics - The blind box sales model has stimulated repeat purchases, creating a vibrant secondary market where some Labubu toys sell for three times their original price [3][5] - The emotional connection of these toys is highlighted, particularly among young consumers in China, many of whom are only children and may feel lonely [6] Growth Potential - The explosive growth of Labubu has exposed Pop Mart to the volatile and competitive collectible toy market, with the ability to continuously launch new characters being crucial for future growth [7] - The sales of the series to which Labubu belongs increased over seven times last year, contributing to one-fifth of Pop Mart's revenue, while other product lines also saw rapid growth [7]

以下文章来源于最话 FunTalk ，作者最话团队 最话 FunTalk . 不写平庸的故事 本文来自微信公众号： 最话 FunTalk ，作者：何伊然，头图来自：视觉中国 深圳一位朋友跟我说， " 最近， 囤白酒 、 囤房子 、囤果园、囤陈皮、 囤黄花梨 木、 囤手串珠玉 的 老登们，有点烦年轻人。 " 因为现在年轻人不爱白酒，不爱抢房，不爱黄花梨木，不爱手串，更令他们难以忍受的是， 年轻人 宁愿买 " 塑料玩具 " ，也不愿接盘他们的囤货。 他们口中的 " 塑料玩具 " 就包括泡泡玛特，这家销售潮玩的公司， 2024 年在中国内地市场营收 79.7 亿元，同比增长 52.3% 。不仅国内的年轻人继续买，海外的年轻人似乎也加入了抢购潮，其海 外及港澳台业务营收 50.7 亿元，同比增长更是高达 375.2% 。 要是不知道 Labubu 是什么 ，那 就落伍了。 2024 年， Labubu 带动 The Monsters 系列玩偶销售额从 2023 年的 3.68 亿元飙升至 30 亿元，同比 增长 726.6% 。进入 2025 年， Labubu 旋风越刮越猛。 4 月 24 日， Labubu 第三 ...