南都此前报道，近日，一款名为"死了么"的App爆火。1月13日，创始人吕先生向南都记者确认，将启 用全球化品牌名Demumu。"我们的服务在海外实现了爆发式增长。未来，Demumu将继续秉持安全守护 的初心，把源自中国的守护方案带向世界，服务全球更多独居群体。" 1月19日，"死了么"App创始人吕先生向南都N视频记者提供了一份声明文件。文件称，近期，市场上出 现大量与公司产品高度相似的仿冒应用，严重误导了用户并侵犯了公司的知识产权。对此，公司保留一 切法律追究的权利，并敦促相关仿冒及抄袭者立即停止侵权行为，尽快更名整改。 声明称，公司已收到数十起用户反馈：部分仿冒产品冒充公司"新品"（即"死了么"App），在下载或使 用时额外收取8元费用，且并未兑现邮件/短信提醒等核心服务。特此提醒广大用户：请务必认准开发 者"Moonscape"。目前应用商店中，凡非此开发者发布的相关产品，均为抄袭仿冒。"请仔细甄别，谨防 上当受骗。" ...

1月19日，"死了么"App创始人吕先生向南都N视频记者提供了一份声明文件。文件称，近期，市场上出 现大量与公司产品高度相似的仿冒应用，严重误导了用户并侵犯了公司的知识产权。对此，公司保留一 切法律追究的权利，并敦促相关仿冒及抄袭者立即停止侵权行为，尽快更名整改。 南都此前报道。 声明称，公司已收到数十起用户反馈：部分仿冒产品冒充公司"新品"（即"死了么"App），在下载或使 用时额外收取8元费用，且并未兑现邮件/短信提醒等核心服务。特此提醒广大用户：请务必认准开发 者"Moonscape"。目前应用商店中，凡非此开发者发布的相关产品，均为抄袭仿冒。"请仔细甄别，谨防 上当受骗。" 南都此前报道，近日，一款名为"死了么"的App爆火。1月13日，创始人吕先生向南都记者确认，将启 用全球化品牌名Demumu。"我们的服务在海外实现了爆发式增长。未来，Demumu将继续秉持安全守护 的初心，把源自中国的守护方案带向世界，服务全球更多独居群体。" （文章来源：南方都市报） ...

Core Viewpoint - The "Dead Yet?" app, known as "死了么" in Chinese, has been removed from app stores, and a new global brand name, Demumu, will be launched to serve solitary individuals worldwide [1][4]. Group 1: App Development and Market Response - The app's development team, consisting of post-95 entrepreneurs, is currently in financing discussions and has not been sold, with the current financing round expected to close within the week [4]. - The app's user growth has surged by 800 times, leading to a valuation increase to nearly 100 million yuan, up from an initial valuation of 1 million yuan [4]. - The app was initially developed with a cost of only 1,500 yuan and reached the top of the paid app rankings on the Apple App Store shortly after its launch [4]. Group 2: App Functionality and Features - The app is designed as a lightweight safety tool for solitary individuals, requiring no registration; users only need to input their name and emergency contact email [6]. - A key feature includes an automatic notification system that alerts emergency contacts if a user fails to check in for two consecutive days [11].

Group 1: App and Company Overview - The "Are You Dead?" app has gained significant popularity, with a rapid increase in downloads by 100 times since its launch, which had an initial investment of just over 1,000 yuan and was developed in less than a month [1] - The app's daily new user count has surged by 500-800 times compared to its initial phase, leading to a company valuation increase to approximately 100 million yuan from 10 million yuan within two days [1] - The app's founder plans to sell 10% of the company's equity for a financing amount in the tens of millions, despite the name "Are You Dead?" being criticized for its negative connotation, prompting a rebranding to "Demumu" for the upcoming version [1] Group 2: Societal Trends and Market Potential - The emergence of the "Are You Dead?" app reflects a growing trend in the "loneliness economy," which is a response to the increasing number of individuals living alone, particularly among urban youth [2][3] - By 2030, it is projected that the number of people living alone in China could reach 150-200 million, with the solo living rate exceeding 30%, driven by factors such as urban migration and changing marriage views [3] - The "loneliness economy" is expected to grow rapidly, with a focus on products that provide emotional value and cater to the needs of individuals living alone, indicating a significant market opportunity [3][5] Group 3: Emotional and Material Needs - The loneliness economy encompasses both emotional and material needs, with young individuals seeking emotional release and social interaction while feeling fatigued by interpersonal relationships [5][7] - The market for companionship services is expanding, with offerings ranging from online companionship to in-person activities, reflecting a growing demand for emotional fulfillment [7] - The rise of AI products and pets as alternatives for companionship is notable, with AI companionship market revenues projected to soar from $30 million to between $70 billion and $150 billion by 2030 [12][16] Group 4: Industry Developments and Consumer Behavior - Major companies are entering the AI companionship and pet markets, with significant investments and product launches aimed at meeting the emotional needs of consumers [15][16] - The pet industry is also experiencing rapid growth, with a projected market size of 312.6 billion yuan by 2025, driven by younger generations who view pets as family members [16][19] - The food and beverage industry is adapting to the needs of solo diners, with businesses like Haidilao innovating their offerings to cater to individual consumption patterns [20][22]

Core Viewpoint - The app "Did You Die?" has officially rebranded to "Demumu" to promote a global identity while continuing to focus on safety and support for solitary individuals [1] Group 1: Rebranding and Strategy - The rebranding decision was made after careful evaluation by the team, indicating a strategic shift towards a more global brand presence [1] - The original Chinese name will no longer be used as the main identifier, reflecting a commitment to international expansion [1] Group 2: Market Dynamics - Following the app's popularity, numerous similar apps have emerged on the App Store, indicating a low technical barrier for replication [1] - Industry experts note that these similar apps can be easily developed using AI, with a complete process requiring only about 6 hours of zero-code involvement [1]

Group 1 - The core viewpoint of the article is that the "死了么" APP will officially adopt the global brand name Demumu in its upcoming version, aiming to expand its services to a global audience while maintaining its commitment to safety for solitary individuals [1] Group 2 - The article highlights that Demumu will continue to provide protective solutions originating from China, targeting a broader demographic of solitary groups worldwide [1]

Group 1 - The core message of the article is that the "死了么" APP will officially adopt the global brand name Demumu in its upcoming version release [1] - Demumu aims to continue its commitment to safety and protection, bringing solutions originating from China to a global audience [1] - The service will focus on supporting more individuals living alone around the world [1]

Group 1 - The core message of the article is that the "死了么" app will officially adopt a global brand name, Demumu, in its upcoming version [1] - Following a report by BBC, the app has experienced explosive growth in overseas markets [1] - Demumu aims to continue its mission of providing safety solutions, originating from China, to serve a larger global community of individuals living alone [1]

Group 1 - The article discusses the recent name change of an app, which has sparked mixed reactions among users, with some expressing confusion and disappointment over the decision [1] - Users believe that the app's previous name contributed significantly to its popularity, and changing it may negatively impact its user base [1] - A minority of comments in the discussion focus on the new name "Demumu," indicating some level of engagement with the rebranding [1]

Core Viewpoint - The "Dead or Not" team announced the rebranding of their app to "Demumu" in its upcoming version, aiming to expand its services globally to more individuals living alone, following significant growth in overseas markets [1]. Group 1 - The app will officially adopt the global brand name "Demumu" in its new version [1] - The team has observed explosive growth in overseas services [1] - The goal is to serve a larger global community of individuals living alone [1]