HOKA运动鞋
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丑鞋不香了,UGG拖HOKA后腿,Crocs利润跌三成
Nan Fang Du Shi Bao· 2025-11-03 02:09
Core Viewpoint - The once-popular "ugly shoes" are facing significant challenges, with UGG's direct-to-consumer sales declining sharply, while HOKA continues to show strong growth [2][5]. Group 1: Deckers Brands Financial Performance - Deckers Brands reported a revenue increase of 9.1% to $1.431 billion for Q2 of FY2026, with HOKA's revenue growing by 11.1% to $630 million and UGG's revenue increasing by 10.1% to $760 million [5]. - The direct-to-consumer (DTC) sales for UGG fell by 10%, while wholesale business grew by 17%, indicating a shift in consumer purchasing behavior [5][7]. - Deckers' total sales contributions from UGG and HOKA are 51% and 45%, respectively, with HOKA nearly matching UGG's scale [7]. Group 2: Market Challenges for UGG and Crocs - UGG's DTC sales decline is attributed to normalized inventory levels in wholesale channels, weakened consumer sentiment, and a preference for multi-brand retail shopping [5]. - Crocs reported a revenue decline of 6.2% to $996.3 million for Q3, with a net profit drop of 27% to $145.8 million, and a net loss of $186.4 million for the first nine months of the year [9][11]. - Crocs' core brand revenue decreased by 2.5% to $836.2 million, while the HEYDUDE brand saw a 21.6% drop to $160.1 million [11]. Group 3: Strategic Responses and Market Trends - Crocs plans to slow growth to maintain long-term brand health, including reducing digital promotions and wholesale inventory [11]. - The market for "ugly shoes" is losing traction, with emerging categories like clogs and creek shoes gaining popularity, while traditional sports brands are expected to benefit from upcoming major sporting events [12]. - HOKA's strategy of being versatile across different settings is seen as more sustainable compared to the marketing-driven approach of UGG and Crocs [12].
东鹏饮料前三季收入利润超2024全年;阿迪回应雪中飞代工;万辰集团前三季净利大增917%丨品牌周报
36氪未来消费· 2025-10-26 06:06
Group 1: Dongpeng Beverage - Dongpeng Beverage's Q3 revenue reached 6.1 billion yuan, a year-on-year increase of 30.4%, with net profit at 1.39 billion yuan, up 41.9% [2] - For the first three quarters, revenue totaled 16.84 billion yuan, growing 34% year-on-year, while net profit was 3.76 billion yuan, an increase of 38.9% [2] - The company has surpassed its total revenue and net profit for the entire year of 2024 within the first three quarters [3] - Energy drinks generated 4.2 billion yuan in revenue, a 15% increase, while electrolyte drinks saw revenue of 1.35 billion yuan, growing 84% [3] - Dongpeng's sales model primarily relies on regional distributors, complemented by various sales channels, with over 3,200 distributors and coverage of over 4.2 million active retail points [3] Group 2: Coca-Cola - Coca-Cola's Q3 revenue reached 12.455 billion USD, a 5% increase, exceeding market expectations [4] - The company's net profit for Q3 was 3.683 billion USD, reflecting a 29% growth [4] - Global unit case volume increased by 1%, with flagship Coca-Cola brand sales growing by 1% driven by markets in Europe, the Middle East, Africa, and Asia-Pacific [4] - The company reaffirmed its 2025 earnings guidance, expecting comparable currency-neutral EPS growth of about 8% [5] Group 3: Deckers Brands - Deckers Brands reported a 9.1% increase in net sales for Q2, reaching 1.431 billion USD [6] - HOKA brand net sales grew by 11.1% to 630 million USD, while UGG brand sales increased by 10.1% to 760 million USD [6] - The company provided a full-year financial outlook, expecting net sales of approximately 5.35 billion USD, below analyst expectations [6] Group 4: Adidas - Adidas reported a 12% increase in brand revenue for Q3, reaching 6.63 billion euros [8] - The company's gross margin improved by 0.5 percentage points to 51.8%, with operating profit rising significantly to 736 million euros [8] - Based on Q3 performance, Adidas raised its full-year operating profit forecast to around 2 billion euros [8] Group 5: Wanchen Group - Wanchen Group announced a 77.37% year-on-year increase in revenue for the first three quarters, totaling 36.562 billion yuan [18] - The net profit for the same period was 855 million yuan, a staggering 917.04% increase [18] Group 6: Bama Tea - Bama Tea's IPO was oversubscribed nearly 1900 times, with subscription amounts reaching at least 85.3 billion yuan [19] Group 7: Wumart Group - Wumart Group's founder expressed optimism about the development of hard discount models in retail, with plans to expand AI new retail to 100 stores by year-end [20] Group 8: Jin Zai Foods - Jin Zai Foods reported a 6.55% increase in Q3 revenue, totaling 685 million yuan, but net profit declined by 14.77% [21]
聚焦"深度适配" 外资零售业争相续写"上海故事"
Sou Hu Cai Jing· 2025-09-15 01:42
Core Insights - H&M has reopened its first store in mainland China after a closure of over three years, now rebranded as "H&M Style Mansion," which serves as the brand's flagship and first experience center in China [1][4] - The reopening reflects a broader trend of foreign retail brands intensifying their localization efforts in Shanghai, focusing on deep adaptation to the Chinese market [2][4] Group 1: Store Reopening and Economic Context - The original H&M store opened in April 2007 and was a significant retail milestone, attracting long queues on its opening day [1] - Despite global economic challenges, Shanghai remains a key destination for foreign retail investment, with 554 new stores opened from January to July this year, including 11 global and Asian first stores [3] Group 2: Localization Strategy - H&M's new store emphasizes experiential consumption, featuring an H&M HOME concept store, an H&M&Café, and an H&M flower shop, along with a dedicated space for high-end collections and exhibitions [4][5] - The brand aims to enhance value-for-money offerings, as seen with IKEA's new initiatives targeting the elderly market and ALDI's price reductions on essential goods [5][6] - H&M is also integrating online and offline experiences, with a dedicated live streaming area in the new store to engage consumers through social media [6] Group 3: Economic Indicators - Shanghai's retail sales grew by 2.5% year-on-year in the first seven months of 2025, with a notable increase of 7.8% in July, indicating strong consumer resilience [6] - The ongoing success of foreign retail brands in Shanghai is attributed to their ability to understand local demands and innovate their experience models [6]