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发力“心零售” 盒马启动“合盒共生”成长计划打造商品力共创共同体
Cai Jing Wang· 2025-11-24 08:50
11月24日,盒马宣布启动"合盒共生"合作伙伴成长计划。预计在3年内,扶植10个年销售规模超过10亿 元的合作伙伴,并助力100家供应商,3年内实现销售额增长3倍。盒马将向商品合作伙伴开放共享全渠 道的用户洞察能力、供应链基建以及AI决策平台,与合作伙伴一起围绕"健康、便捷、悦己"共创商品, 服务于人们对美好生活的追求。 严筱磊表示,十年的"新零售"积累,让盒马逐步建成以用户为中心的商品研发能力、高效稳定的供应链 能力,以及智能决策的科技应用能力,这将是盒马与合作伙伴向"心零售"进发的基础保障。 盒马一直坚持推动建设新型零供关系,强调通过创造价值实现共赢共生,而不是简单的"你生产,我卖 货"关系。随着盒马的稳步发展,一大批优秀的合作伙伴也成长起来。 维果清是国内最早做HPP果蔬汁品牌之一,通过与盒马共享上游生鲜基地,以及盒马的全程冷链的物流 体系,让原本只能出现在五星级酒店的HPP果蔬汁通过盒马出现在消费者的身边,并成为果汁行业的新 星。维果清的销售规模也突破亿元,新投建的安徽工厂也将于12月正式投产。 成都元气则是一家专门生产三明治的企业,在与盒马合作的8年里,成都元气从一家只在成都有一家工 厂的区域性供应 ...
盒马启动合作伙伴成长计划 将扶植10个年销售额超10亿元的合作伙伴
Ge Long Hui· 2025-11-24 06:41
维果清是国内最早做HPP果蔬汁品牌之一,通过与盒马共享上游生鲜基地,以及盒马的全程冷链的物流 体系,让原本只能出现在五星级酒店的HPP果蔬汁通过盒马出现在消费者的身边,并成为果汁行业的新 星。维果清的销售规模也突破亿元,新投建的安徽工厂也将于12月正式投产。 盒马今日宣布启动"合盒共生"合作伙伴成长计划。预计在3年内,扶植10个年销售规模超过10亿元的合 作伙伴,并助力100家供应商,3年内实现销售额增长3倍。盒马将向商品合作伙伴开放共享全渠道的用 户洞察能力、供应链基建以及AI决策平台,与合作伙伴一起围绕"健康、便捷、悦己"共创商品,服务于 人们对美好生活的追求。 盒马CEO严筱磊表示,2015年盒马用技术和模式创新进入零售市场,十年间与合作伙伴们一起推动零售 市场"人货场"的重构。盒马启动供应商成长体系,是为了发展出一批理念相同、能力互补的供应商伙 伴,构建创造长期价值的命运共同体,发力"心零售",让技术创新更好地服务于用户。 盒马拥有全渠道、多场景的用户洞察体系,能够基于消费者的反馈来指导商品研发,HPP果蔬汁系列、 草莓盒子蛋糕等广受欢迎的商品都是在用户洞察和反馈的基础上反复优化打造成功的。盒马已经引 ...
维果清荣获CIC灼识多项市场地位确认证书
Sou Hu Cai Jing· 2025-08-27 13:28
Core Insights - Vigoclean has been awarded the titles of "First HPP Juice Brand in China" and "Top Seller of HPP Kale Juice" by the international consulting firm CIC [1][12] Industry Overview - HPP (High Pressure Processing) juice has gained popularity due to its ability to retain nutritional value and flavor compared to traditional pasteurization methods [3][4] - The market for HPP juice is expanding rapidly, driven by innovations in technology and changes in retail channels, allowing broader access to mid-to-high-end consumers [4][5] Product Development - HPP juices feature innovative flavors such as kale, red heart apple, bitter melon, and watermelon, with kale juice emerging as a standout product among brands [5][6] - The integration of new technologies and ingredients has attracted health-conscious and quality-seeking younger consumers [5] Company Profile - Vigoclean, established in 2012 and headquartered in Shanghai, is a leading brand in the HPP juice sector, emphasizing quality control from sourcing to production [6][8] - The company plans to expand its production capacity with three factories by 2026, aiming for an annual output of 100,000 tons [8] Quality Control and Innovation - Vigoclean employs strict quality control measures, including automated selection and testing of raw materials to ensure high standards [8][10] - The company has developed several patented technologies to enhance the efficiency of juice production while maintaining nutritional integrity [8][10] Future Outlook - The HPP juice market is expected to grow as production capacity increases, prices decrease, and product variety expands, potentially transforming it into a mainstream consumer choice [5][11]