Group 1: Market Overview - The global IP toy market is expected to reach a GMV of 525.1 billion yuan in 2024, with China and Southeast Asia projected to achieve GMVs of 75.6 billion yuan and 18.1 billion yuan respectively, and CAGRs of 17.2% and 20% from 2024 to 2029 [1] Group 2: Upstream IP Development - Pop Mart's original IPs have gained global popularity, expanding from Molly in 2017 to multiple successful IPs by 2022, with projected revenues of 8.08 billion yuan from the top five IPs in 2024, a year-on-year increase of 130.7% [1] - The fastest-growing IPs include The Monsters, Hirono, and Molly, with growth rates of 726.6%, 106.9%, and 105.2% respectively [1] - Alibaba's IP licensing platform, Aliyu, has signed contracts with hundreds of quality IPs since its establishment in 2016, leveraging Alibaba's e-commerce platform to connect brands and consumers [1] Group 3: Midstream Development - KAYOU leads the domestic card game industry with a GMV of 18.7 billion yuan in 2024, capturing a market share of 71.1% [2] - BLUKO has emerged as the top player in the building block toy sector with a GMV of 1.7 billion yuan in 2023, holding a market share of 30.3% [2] - Copper Master, a leading brand in copper cultural and creative products, is projected to exceed 500 million yuan in GMV in 2024, with a market share of 35% [2] - 52TOYS operates with both proprietary and licensed IPs, planning to have 35 proprietary IPs and 80 licensed IPs by the end of 2024, with over 500 new SKUs launched annually [2] Group 4: Downstream Channels - Pop Mart has set a benchmark for direct sales models, increasing its number of stores from 329 to 401 between 2022 and 2024, while TOPTOY's stores grew from 8 to 40 [3] - In 2024, the GMV for Pop Mart and TOPTOY stores in mainland China is expected to be 3.83 billion yuan and 1.15 billion yuan respectively, with single-store revenues of 10.02 million yuan and 5.42 million yuan [3] - The success of Pop Mart is attributed to the strong sales of its proprietary IP products like The Monsters and Molly, resulting in significantly higher store efficiency [3]

以下文章来源于晚点LatePost ，作者晚点团队 晚点LatePost . 晚一点，好一点 LABUBU 们去年赶了几百场活动，赚了30亿。 文丨朱丽琨 编辑丨钱杨 来源 | 晚点LatePost （ID：postlate） 女明星 LABUBU 在过去一年里，全球飞，赶了数百场通告。她和她的 "精灵天团" THE MONSTERS，一年给泡泡玛特赚到的钱，几乎是王一博巅峰期给乐华一年挣到的 钱的 5 倍多。 LABUBU 在泰国被旅游部长接机，亮相伦敦哈罗德百货，手办几秒售罄。她高频出现、 闪亮登场在全球各地——呲着 9 颗牙坏笑。 "我们确实看到 LABUBU 有变成一个全球化超级 IP 的机会。" 今年 3 月，泡泡玛特首 席运营官司德对《晚点 La t ePost》说，"它不像过去我们在一个小市场里看到一个小机 会。现在是真的看到大机会了。我们在想怎样尽量接住这个机会。顺着机会把 LABUBU 推成未来的米老鼠、皮卡丘。" LABUBU 不仅席卷中国、东南亚，去年在北美市场也登顶公司销量榜。"LABUBU 突 然在全球爆火，坦白讲，我们压力很大"。司德说，"供应链的爬坡是一个很平缓的曲 线，才能保证 ...

LABUBU 们去年赶了几百场活动，赚了 30 亿。 编辑 丨 钱杨 女明星 LABUBU 在过去一年里，全球飞，赶了数百场通告。她和她的 "精灵天团" THE MONSTERS， 一年给泡泡玛特赚到的钱，几乎是王一博巅峰期给乐华一年挣到的钱的 5 倍多。 LABUBU 在泰国被旅游部长接机，亮相伦敦哈罗德百货，手办几秒售罄。她高频出现、闪亮登场在全球 各地——呲着 9 颗牙坏笑。 "我们确实看到 LABUBU 有变成一个全球化超级 IP 的机会。" 今年 3 月，泡泡玛特首席运营官司德对 《晚点 LatePost》说，"它不像过去我们在一个小市场里看到一个小机会。现在是真的看到大机会了。我 们在想怎样尽量接住这个机会。顺着机会把 LABUBU 推成未来的米老鼠、皮卡丘。" LABUBU 不仅席卷中国、东南亚，去年在北美市场也登顶公司销量榜。"LABUBU 突然在全球爆火，坦 白讲，我们压力很大"。司德说，"供应链的爬坡是一个很平缓的曲线，才能保证质量保证产能。没人想 到会有一个爆发性的增长，（产能）跳着往上爬的时候，确实经历了一个很痛苦的阶段。没办法，就是 硬顶上去。" 过去一年，他花大量精力在和各个工厂谈 ...