今年前10月，一汽丰田交出一份超出行业预期的销量答卷。 官方数据显示，一汽丰田10月销售新车71407辆，1-10月累计销量达658418辆，同比增长7%。在合资车 企普遍受新能源转型冲击、销量增速承压的背景下，这一"稳增长"曲线的关键支撑，除了卡罗拉锐放、 皇冠陆放等主力车型的基盘贡献，更离不开硬派越野标杆普拉多的"价值突围"。 全新普拉多旗舰VX版自今年2月上市以来，就凭借其兼顾城市驾享与越野的全场景定位，迅速成为一汽 丰田品牌销量增长的重要引擎。在如今的汽车市场中，消费者对于车辆的需求日益多元化，既希望车辆 在城市通勤中能够舒适便捷，又渴望在越野探险时具备强大的性能。普拉多精准地把握了这一市场趋 势，以其独特的产品特性满足了消费者的双重需求。 进入年末冲刺阶段，依托"智电新擎焕新季"补贴计划（限时12月1日至12月31日），普拉多销量有望进 一步提升。而叠加一汽丰田最新发布的IT'S TiME 3.0技术品牌的赋能，不仅巩固了普拉多在高端硬派越 野市场的优势地位，更成为一汽丰田筑牢品牌护城河、抢占高端细分市场的核心抓手。 市场突围 2025年中国硬派越野市场呈现"本土品牌主导、价格战加剧"的格局，普拉多 ...

Core Insights - FAW Toyota has launched its upgraded IT'STiME 3.0 technology brand, introducing three new models: the new intelligent hybrid Corolla, the new bZ3 smart electric vehicle, and the fully refreshed RAV4 [2] Group 1: Technology and Features - The IT'STiME 3.0 technology brand continues the "Toyota self-research + open cooperation" model [2] - The ToyotaPilot intelligent driving assistance system integrates 33 high-precision sensing hardware components and offers 544 TOPS computing power, covering urban, highway, and parking scenarios [2] - The ToyotaSpace smart space features an 8155 automotive-grade chip and a 15.6-inch 2.5K large screen, creating a smart and safe cockpit [2] Group 2: Powertrain and Performance - The fifth-generation intelligent electric hybrid system achieves "faster, more economical, and quieter" performance, while the Prado's exclusive super hybrid system can handle extreme environments with a torque of 630 N·m [2] - The new RAV4, as a pioneer in the urban SUV segment, features a "hammerhead shark" design and a five-layer spray process, with an interior equipped with "STYLISH seats" and multiple fast-charging ports [2] - The RAV4 has a trunk capacity of 514 liters and supports external power supply functionality [2] - The dual-engine version of the new intelligent hybrid Corolla has a measured fuel consumption of 3.99 liters per 100 kilometers, with a range exceeding 1400 kilometers [2] - The new bZ3 smart electric vehicle is equipped with 32 sensing hardware components and ILPP memory parking function, ensuring safety with five layers of battery protection and four system redundancies [2]

Core Insights - FAW Toyota has launched its IT'S TiME 3.0 technology brand, focusing on rapid enhancement of intelligence in its vehicles, aiming to catch up in the smart driving and cockpit sectors [2][5] - The company has introduced three new models: the new intelligent hybrid Corolla, the new bZ3 smart family car, and the new RAV4, which cover fuel, hybrid, and pure electric powertrains [4] Group 1: Technology and Innovation - The IT'S TiME 3.0 technology upgrade emphasizes smart driving and cockpit enhancements, with the Toyota Pilot smart driving assistance system utilizing a dual approach of in-house development and open collaboration [2][5] - FAW Toyota's collaboration with Momenta aims to develop localized smart driving solutions tailored for complex Chinese road conditions, leveraging 33 high-precision perception hardware and 544 TOPS computing power [2][3] Group 2: Product Features and Performance - The new RAV4 offers three power options: 2.0L intelligent hybrid, 2.5L intelligent hybrid, and 2.0L gasoline version, with the intelligent hybrid model achieving a fuel consumption as low as 3.99 liters per 100 kilometers [3][4] - The new intelligent hybrid Corolla has been lengthened by 75 mm and has a wheelbase extended by 50 mm to enhance passenger space, with a fuel consumption of 4.13 liters per 100 kilometers for the 1.8L HEV version [4] Group 3: Market Strategy - FAW Toyota's strategy reflects a response to the competitive landscape, where joint ventures are no longer passive but actively pursuing technological advancements through partnerships and in-house development [5] - The introduction of the IT'S TiME 3.0 brand and the new models signifies a pragmatic approach to balancing traditional strengths with emerging market demands during the transition to electrification [4][5]

Core Viewpoint - FAW Toyota aims to enhance its competitiveness in the fields of intelligence, electrification, and premium offerings with the launch of the upgraded IT'S TiME 3.0 technology brand and new vehicle models [2][6] Group 1: Technology and Product Launch - FAW Toyota held a product launch event in Guangzhou, introducing the upgraded IT'S TiME 3.0 technology brand along with three new models: the all-new intelligent hybrid Corolla, the new bZ3 electric vehicle, and the all-new RAV4 [2] - The IT'S TiME technology brand has evolved to its 3.0 stage, focusing on smart driving through a dual approach of "in-house development + open collaboration" [3] - The Toyota Pilot intelligent driving assistance system is based on the TSS safety system 4.0, enhancing its ability to predict and respond to complex driving scenarios [3] Group 2: Vehicle Specifications and Features - The all-new RAV4 features significant upgrades in design, intelligence, and power, with a global cumulative sales of over 15 million units [4] - The RAV4 offers two intelligent hybrid versions (2.0L and 2.5L) and a 2.0L gasoline version, achieving a fuel consumption of 3.99 liters per 100 kilometers and a range exceeding 1400 kilometers [5] - The new Corolla hybrid version has an improved wheelbase and body length, with a fuel consumption as low as 4.13 liters per 100 kilometers [5] Group 3: Strategic Direction - FAW Toyota is responding to diverse market demands by adopting multiple technology routes, transitioning from hybrid to pure electric vehicles and from sedans to SUVs [6]

Core Insights - FAW Toyota held a technology brand renewal and new product launch event on November 19, introducing the IT'S TiME 3.0 technology brand and three new models, marking a significant advancement in the areas of intelligence, electrification, and premium offerings [1][8] Group 1: Technology Advancements - The IT'S TiME 3.0 technology framework achieves breakthroughs in intelligent driving, smart space, and hybrid technology [3] - The Toyota Pilot system has been upgraded to version 4.0, integrating self-developed TSS safety systems with extensive driving data to predict complex road risks [3] - The collaboration with Momenta has led to the development of the INP navigation driving assistance system, which includes 33 perception hardware units and 544 TOPS computing power, enabling features like lane change assistance [3] Group 2: New Model Features - The new intelligent hybrid Corolla features a 50mm longer wheelbase, a 470-liter trunk, and a fuel consumption of 4.13 liters per 100 kilometers, with a range of 1000 kilometers on a full tank [5] - The new bZ3 model is highlighted for its design and technology, including a stylish interior with ergonomic seats and a three-screen system, achieving a fuel consumption as low as 3.99 liters per 100 kilometers and a range exceeding 1400 kilometers [5] - The new RAV4 features a "hammerhead shark" hood design and advanced safety configurations, including 24 high-precision sensors and 13 L2-level driving assistance functions [5] Group 3: Strategic Direction - FAW Toyota's "oil-electric co-prosperity" strategy addresses diverse market demands, leveraging the IT'S TiME 3.0 technology brand to achieve dual breakthroughs in intelligence and electrification [8]

Core Insights - FAW Toyota has launched its IT'S TiME 3.0 technology brand, showcasing its commitment to smart, electric, and premium vehicle development, aligning with the "oil-electric co-prosperity" strategy to meet diverse market demands [1][5] - The new product lineup includes the all-new intelligent hybrid Corolla, bZ3 smart family vehicle, and the refreshed RAV4, highlighting advancements in intelligent technology, power technology, and software-hardware integration [1][4] Group 1: Product Innovations - The new RAV4 features a 2.0L and 2.5L intelligent hybrid system, with the 2.5L version delivering a system power of 174 kW, and the gasoline version achieving a thermal efficiency of up to 40% [3] - The all-new intelligent hybrid Corolla offers a fuel consumption as low as 4.13 liters per 100 km, with a spacious 470L trunk, enhancing its appeal for family use [4] - The bZ3 smart family vehicle integrates advanced driving assistance systems, including Momenta 5.0 urban driving assistance and Toyota's TSS safety system, validated over 2 billion kilometers [4] Group 2: Technological Advancements - The Toyota Pilot intelligent driving assistance system has been upgraded to version 4.0, featuring 24 high-precision sensors for comprehensive safety coverage [3] - The new vehicle models are equipped with an 8155 automotive-grade chip and a 15.6-inch 2.5K display, supporting advanced voice recognition in multiple languages [2] - The innovative DMS+OMS dual perception system balances safety monitoring, emotional recognition, and data privacy [2]

Core Insights - FAW Toyota has launched its IT'S TiME 3.0 technology brand, enhancing its technological capabilities and introducing new models including the hybrid Corolla, bZ3, and the new RAV4, marking a new strategic direction of "oil-electric co-prosperity" [1][2] Group 1: Technological Advancements - The IT'S TiME 3.0 brand represents a comprehensive upgrade in smart technology, power technology, and hardware-software integration, building on the previous iterations of the brand [4] - The fifth-generation intelligent hybrid technology aims for faster, more economical, and quieter performance, with unique multi-stage hybrid systems enhancing driving smoothness and quietness [6] - The Toyota Pilot intelligent driving assistance system has been upgraded to version 4.0, utilizing big data and real-world driving data for improved safety and predictive capabilities [4][11] Group 2: New Model Features - The new RAV4 features a robust design and advanced technology, including a high-definition 15.6-inch display and a comprehensive driver monitoring system that enhances user experience and safety [5][9] - The new Corolla offers a spacious interior with a 470L trunk, exceptional fuel efficiency of 4.13 liters per 100 km, and a hybrid system that has been validated over 25 years [12] - The bZ3 model integrates advanced driving assistance systems and a spacious cabin designed for comfort, featuring a 15.6-inch central screen and AI voice assistant for enhanced user interaction [15] Group 3: Market Positioning - FAW Toyota aims to position itself as a leader in smart technology and electric vehicles, leveraging 28 years of experience in electrification to build trust with consumers [3] - The new models are designed to resonate with Chinese consumers, emphasizing safety, comfort, and advanced technology, thereby reinforcing FAW Toyota's commitment to the "national car" sentiment [12][15]