全国乘联分会秘书长崔东树认为，此轮车企的降价不是"价格战"，而是价格的合理回归。但展望2026 年，车企的降价势头仍将持续。 自主品牌同样坐不住。1月8日晚间，新能源汽车销冠比亚迪出手，与往年一样，以秦系列为抓手，新款 秦L插混车将纯电续航里程从120公里拉升到210公里，但起售价却从11.98万元降至11.68万元，同时， 比亚迪还将纯电续航210公里的插混车价格打进了8万元区间，再次激起了新能源汽车市场的新一轮竞 争。 据第一财经不完全统计，从1月1日至今，已有20多家车企、共计超75款车型发布了限时促销活动，且促 销形式多样化。部分车型直接采用现金补贴，部分车型玩起"一口价"卖车，部分车型则采用金融贷款3 年免息或5年免息的策略，部分车型叠加置换补贴、"补上加补"。 2026年开局，中国汽车市场新一轮竞争随之开启，车企一方面开启促销优惠，另一方面加推改款车型增 配不增价。但与去年不同的是，今年车市的激烈竞争来得更早。 元旦，宝马旗下31款车型官宣降价，降价幅度最高可达30万元。一石激起千层浪，一汽大众、一汽丰 田、长安马自达、东风日产、东风本田、广汽丰田等超5家合资品牌也竞相促销，限时优惠补贴在1万元 ...

元旦，宝马旗下31款车型官宣降价，降价幅度最高可达30万元。一石激起千层浪，一汽大众、一汽丰 田、长安马自达、东风日产、东风本田、广汽丰田等超5家合资品牌也竞相促销，限时优惠补贴在1万元 ～5万元。 自主品牌同样坐不住。1月8日晚间，新能源汽车销冠比亚迪出手，与往年一样，以秦系列为抓手，新款 秦L插混车将纯电续航里程从120公里拉升到210公里，但起售价却从11.98万元降至11.68万元，同时， 比亚迪还将纯电续航210公里的插混车价格打进了8万元区间，再次激起了新能源汽车市场的新一轮竞 争。 2026年开局，中国汽车市场新一轮竞争随之开启，车企一方面开启促销优惠，另一方面加推改款车型增 配不增价。但与去年不同的是，今年车市的激烈竞争来得更早。 据第一财经不完全统计，从1月1日至今，已有20多家车企、共计超75款车型发布了限时促销活动，且促 销形式多样化。部分车型直接采用现金补贴，部分车型玩起"一口价"卖车，部分车型则采用金融贷款3 年免息或5年免息的策略，部分车型叠加置换补贴、"补上加补"。 全国乘联分会秘书长崔东树认为，此轮车企的降价不是"价格战"，而是价格的合理回归。但展望2026 年，车企的降价势头 ...

特约记者 曹阳 一元复始，万象更新。充满希冀的2026年如约而至。 回首2025年，机遇与挑战并存，笃定与奋进同在。一汽丰田不负春华，硕果累累，全年销售新车805518 辆，成为连续三年实现正增长的主流合资品牌，品牌向上向新的势头更加明显。其中，TNGA-K平台以 上高端车型销售487426辆，同比增长12%，占比达61%；智能电混双擎全年销售380100辆，同比增长 14%，占比达47%。明星车型皇冠陆放全年销售59902辆，同比增长14%；RAV4荣放全年销售204272 辆，同比增长6%；亚洲龙全年销售126703辆，同比增长39%，展示了强劲的向上势头。 为回馈广大用户的厚爱，2026开年之际，一汽丰田推出重磅福利：在2026年1月1日至1月9日期间，购买 全新智混卡罗拉、全新卡罗拉锐放、bZ3智享家及bZ5车型，可享4000元新春购置税补贴（其中bZ5置换 用户额外享4000元置换补贴）；普拉多、皇冠陆放、格瑞维亚等车型限时置换补贴至高1.5万元；第六 代全新荣放2.0L双擎精英版限时焕新价15.18万元，全系版本还可享购置税补贴礼及双保无忧礼各6000 元。 双车领航，共启新篇 2025年，一汽丰 ...

截止到2025年底，一汽丰田已形成以电动化和智能化为核心的技术体系与产品矩阵，覆盖燃油、混动、 纯电等多种动力形式，并于2025年广州车展之际，发布了IT'S TiME 3.0技术品牌及焕新产品，在智能驾 驶辅助、智能座舱、动力科技三大层面同步发力，以全面技术进阶赋能新产品矩阵，开启油电共创发展 新阶段。 面向2026，一汽丰田正以稳健的步伐攻坚新时代，在变革中夯实价值标杆地位，开启高质量发展的新篇 章。 2025年一汽丰田全年累计销量达到805518台，主流合资品牌连续三年正增长。全新普拉多再证硬核越野 吸引力，持续贡献销量数据。 ...

两个月内超18万辆被召回 根据第一则召回公告，此次大规模召回行动由丰田汽车（中国）投资有限公司、一汽丰田汽车（成都） 有限公司、广汽丰田汽车有限公司、一汽丰田汽车有限公司共同实施，涉及车辆总数高达83319辆。 本次召回范围内的车辆，由于全景监控系统控制程序设计不当，若驾驶员在启动车辆后立即执行倒车等 操作，全景影像画面可能出现错位、短暂卡滞或者无法显示的情况，影响驾驶员对车辆周边环境的判 断，存在安全隐患。上述涉及召回的车辆数目达到93882辆。 今年11月初，类似软件问题已在海外显现。据外媒报道，日本丰田汽车公司在加拿大召回99178辆汽 车，涉及包括雷克萨斯在内的30多款车型，原因是这些车辆存在软件问题，在某些情况下，可能导致倒 车影像无法正常显示。 此外，丰田汽车（中国）投资有限公司自即日起，召回2024年4月12日至2024年7月26日期间生产的部分 进口雷克萨斯UX汽车，共计4辆。 该次召回的原因更为具体，直指当前智能网联汽车的常用功能——OTA（空中下载）升级。公告称，由 于"OTA误推送程序"，导致车辆收音机总成内的程序被错误更新。 压力下仍上调预期 超9万辆丰田被召回。 近日，国家市场监督管 ...

今年前10月，一汽丰田交出一份超出行业预期的销量答卷。 官方数据显示，一汽丰田10月销售新车71407辆，1-10月累计销量达658418辆，同比增长7%。在合资车 企普遍受新能源转型冲击、销量增速承压的背景下，这一"稳增长"曲线的关键支撑，除了卡罗拉锐放、 皇冠陆放等主力车型的基盘贡献，更离不开硬派越野标杆普拉多的"价值突围"。 全新普拉多旗舰VX版自今年2月上市以来，就凭借其兼顾城市驾享与越野的全场景定位，迅速成为一汽 丰田品牌销量增长的重要引擎。在如今的汽车市场中，消费者对于车辆的需求日益多元化，既希望车辆 在城市通勤中能够舒适便捷，又渴望在越野探险时具备强大的性能。普拉多精准地把握了这一市场趋 势，以其独特的产品特性满足了消费者的双重需求。 进入年末冲刺阶段，依托"智电新擎焕新季"补贴计划（限时12月1日至12月31日），普拉多销量有望进 一步提升。而叠加一汽丰田最新发布的IT'S TiME 3.0技术品牌的赋能，不仅巩固了普拉多在高端硬派越 野市场的优势地位，更成为一汽丰田筑牢品牌护城河、抢占高端细分市场的核心抓手。 市场突围 2025年中国硬派越野市场呈现"本土品牌主导、价格战加剧"的格局，普拉多 ...

Core Viewpoint - Toyota, as a consistent participant for eight years, showcased its latest developments in China, localized product technology, collaborative achievements with Chinese partners, and diverse solutions for mobility freedom at the 8th China International Import Expo (CIIE) [2][3][12] Group 1: Product and Technology Innovations - Toyota emphasized its "TO YOU" concept, focusing on creating localized products and solutions tailored to individual user needs, contrasting with typical industry competition strategies [3][10] - The company introduced the bZ series of electric vehicles, including the bZ5 and the GR YARIS, highlighting their unique features and market positioning [5][6][11] - Toyota's hydrogen fuel cell technology was showcased with the 49t hydrogen fuel cell tractor, developed in collaboration with China National Heavy Duty Truck Group, aimed at enhancing green logistics [7][12] Group 2: Market Strategy and Localization - The company is committed to deepening its localization efforts in China, establishing the Lexus (Shanghai) New Energy Co., which combines global product offerings with local production [6][12] - Toyota's R&D system in China, known as RCE, aims to accelerate the development of products that meet local consumer preferences and driving habits [10][12] - The introduction of the "Multi-Pathway" approach in new energy technology reflects Toyota's strategy to provide diverse options for users [4][10] Group 3: Commitment to Sustainability and Mobility for All - Toyota's commitment to "Mobility for All" includes developing vehicles with welfare features for the elderly and disabled, such as the Elfa welfare version and RAV4 welfare trial version [9][12] - The company is actively pursuing carbon neutrality through initiatives like the Sweep energy storage system, which addresses battery recycling challenges [11][12] - Toyota's focus on intelligent manufacturing and collaboration with local partners aims to enhance the overall automotive ecosystem in China [9][12]

Core Insights - The sales of fuel vehicles in China exceeded 902,000 units in August, marking a year-on-year increase of 13.5%, with total sales for the first eight months reaching 8.747 million units, nearly matching last year's total [1] - The resurgence of fuel vehicles is seen as counterintuitive, as the market was expected to shift towards new energy vehicles focused on carbon neutrality [2][6] - The preference for fuel vehicles varies by region, with specific models gaining popularity in different areas, indicating a regional bias in consumer behavior [5][40] Sales Trends - Fuel vehicle sales have rebounded, with a nearly 5% year-on-year increase in the third quarter, while the growth rate of new energy vehicles has slowed for the first time [22] - The increase in fuel vehicle sales is attributed to practical considerations, such as the challenges of charging infrastructure for electric vehicles [58][67] Consumer Behavior - Consumers are increasingly purchasing fuel vehicles due to the difficulties associated with charging electric vehicles, including long wait times and high installation costs for home charging stations [10][14] - The emotional connection to fuel vehicles is highlighted, with many consumers expressing a preference for the reliability and simplicity of fuel vehicles over the complexities of electric vehicles [19][38] Regional Preferences - Different regions exhibit distinct preferences for fuel vehicles, influenced by local conditions and consumer needs, such as climate and terrain [40][50] - In areas with extreme weather conditions, fuel vehicles are favored for their reliability, while in urban settings, the practicality of fuel vehicles is emphasized [67][68] Market Dynamics - The fuel vehicle market is evolving, with manufacturers adapting to consumer demands for reliability and cost-effectiveness, while also integrating advanced technologies to remain competitive [61][63] - The perception of fuel vehicles is shifting from being seen as outdated to being recognized for their practicality in specific scenarios, indicating a nuanced market landscape [69][70]

Order Situation - The average new orders per store are between 65 to 70 units, with a showroom visit rate of 50% and an increase in showroom visits by 150% to 200%. The pre-order to order conversion rate is between 30% to 40% [1][4][6] - After the launch, the pricing met customer expectations, leading to a surge in showroom visits, test drives, and orders, with a return to stable showroom visits post-National Day [6][9] Customer Profile - The primary customer demographic is aged between 35 to 55 years, with a male representation of 90%. There is a noticeable increase in customers from first-tier cities post-launch, with a higher replacement rate from traditional luxury SUV owners like Land Rover, Cayenne, and Prado [5][9] - Customers are predominantly male, including business owners and executives with strong economic capabilities, making quick decisions based on the appearance and driving performance of the Zeekr 9X, as well as its smart features [9] Configuration Preferences - The preferred configurations are the Hyper and Black versions, accounting for 70% to 80% of orders, with the main exterior color being Extreme Night Black and the main interior color being Amber Brown [8][12] - Customers showed high recognition for the Zeekr 9X's exterior and interior after viewing the vehicle at exhibitions, with a significant concentration on higher configurations post-launch [12] Competitive Comparison - Among ten customers, three compared with the AITO M9, one with the NIO ES8, one with the Li Auto Mega, and one with the Mercedes-Benz GLS. The mention of Land Rover remains the highest, with an increased mention of Cayenne and Prado compared to the pre-order phase [10][13] - Customers comparing with the AITO M9 are generally around 40 years old, while those considering the NIO ES8 focused on delivery time and smart features, and Li Auto Mega customers prioritized delivery cycles and family needs [2][13]

Core Insights - The 28th Chengdu International Auto Show has become a key platform for technology validation and commercialization in the context of the automotive industry's transition to new energy and smart technologies [1][3][5] Group 1: Industry Trends - Automotive companies are showcasing innovations in low-carbon and smart technologies, transforming the Chengdu Auto Show from a traditional product display to a practical verification platform for global automotive smart technologies [3][4] - The Zeekr 9X, a 900V hybrid SUV, received over 42,667 orders within an hour of its launch, highlighting strong market interest in innovative vehicle designs [3] - Changan's new model, the Qiyuan E07, features a self-developed SDA architecture that allows for hardware upgrades, extending vehicle lifecycles and reducing future replacement costs for consumers [3] Group 2: Market Expansion - Many automotive companies are pursuing overseas markets to seek new growth opportunities, with Chery's overseas revenue reaching 26.289 billion yuan, accounting for 38.5% of total revenue in Q1 [6] - BYD's overseas sales in the first half of the year exceeded 470,000 units, a 130% year-on-year increase, indicating a strong trend in international sales [6] - In the first half of 2024, China's automotive exports are projected to reach 5.86 million units, with a 10.4% year-on-year growth in exports [6] Group 3: Local Industry Development - The Chengdu International Auto Show has facilitated partnerships, such as the collaboration between FAW, Volkswagen Group (China), and the Chengdu Economic and Technological Development Zone to establish a new Jetta brand company [8] - The establishment of the Toyota Hydrogen Energy Technology Company in Chengdu marks a significant step in the localization of hydrogen energy projects [8] - Chengdu is recognized as a major automotive production base, with over 1,000 automotive industry chain enterprises and a significant increase in automotive production and value in 2023 [9][10]