Core Viewpoint - Anta Sports is focusing on expanding its presence in Southeast Asia as part of its global strategy, aiming to open 1,000 stores in the region over the next three years [2][3]. Group 1: Financial Performance - Anta Sports' revenue has significantly increased over the past four years, with figures of 355.12 billion, 493.28 billion, 536.51 billion, 623.56 billion, and 708.3 billion from 2020 to 2024 [6]. - In the first half of 2025, Anta reported a revenue increase of 14.3% year-on-year, reaching 385.4 billion, marking a historical high [7]. - The company is projected to exceed 800 billion in revenue for the first time in 2025, achieving a continuous annual increase of over 100 billion for five consecutive years [8]. Group 2: Global Expansion Strategy - Anta is establishing its Southeast Asia headquarters in Singapore, using it as a strategic hub to enhance market advantages and expand into South Asia, Australia, and New Zealand [3]. - The company is employing a Direct-to-Consumer (DTC) approach and a multi-brand, omni-channel strategy to connect online and offline sales [3][4]. - Anta has successfully entered various Southeast Asian markets, including Singapore, Malaysia, Vietnam, the Philippines, Thailand, Brunei, and Nepal [6]. Group 3: Brand Development and Partnerships - Anta has formed a joint venture with the Korean fashion platform MUSINSA to operate in the Chinese mainland, Hong Kong, and Macau, with Anta holding a 40% stake [5]. - The acquisition of outdoor brand Jack Wolfskin for 2.164 billion enhances Anta's brand portfolio, extending its outdoor product line from high-end to mass-market [10]. - Anta's overseas revenue increased by over 150% in the first half of 2025, driven by growth in Southeast Asia and new business launches in the U.S. and the Middle East [10].

Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company reported Q1 2025 operational data showing high single-digit growth for its main brand, FILA, and other brands, which aligns with market expectations. The acquisition of the German outdoor brand Jack Wolfskin for a base price of $290 million is expected to be completed by the end of Q2 or early Q3 2025 [2][3] Summary by Sections Q1 Performance - In Q1 2025, the main brand achieved high single-digit growth, consistent with the annual growth forecast. The growth rate remained stable compared to Q4 2024 and improved from Q1 2024. This growth is attributed to the continuous adjustment of store types, including the opening of new store formats like Super Anta and Anta Champion [3] - FILA also reported high single-digit growth in Q1 2025, exceeding annual growth expectations, with growth rates stable compared to Q4 2024 [3] - Other brands, including Descente, KOLON, and MAIA, experienced growth rates of 65-70% in Q1 2025, up from 50-55% in Q4 2024 and 25-30% in Q1 2024, indicating improvements in both year-on-year and quarter-on-quarter growth [3] Investment Recommendations - The impact of U.S. tax increases on the company is minimal, as overseas revenue accounts for less than 1%. The company anticipates high single-digit growth for the main brand and mid-single-digit growth for FILA in 2025, with KOLON and DESCENTE expected to grow by 30%. The company plans to have a total of 6,900-7,000 Anta stores, 2,600-2,700 Anta Kids stores, 2,100-2,200 FILA stores, and 260-270 DESCENTE stores by the end of 2025 [4] - In the medium to long term, the outdoor market is expected to improve, with KOLON and DESCENTE likely to enhance their core competitiveness and market share. The newly acquired Jack Wolfskin is expected to contribute additional revenue, although there may be short-term integration losses and cost pressures [4] - The company maintains revenue forecasts of 77 billion, 85.9 billion, and 96 billion yuan for 2025, 2026, and 2027, respectively, with net profit forecasts of 13.87 billion, 15.91 billion, and 17.88 billion yuan for the same years. The earnings per share (EPS) are projected to be 4.94, 5.67, and 6.37 yuan for 2025, 2026, and 2027, respectively. The price-to-earnings (PE) ratios for 2025, 2026, and 2027 are expected to be 16, 14, and 12 times, respectively [4][7]